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Self-Employed Academy Overview

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Self-Employed Academy Overview

  1. 1. The Secret Formula for Self-Employed Success Course Overview
  2. 2. Welcome <ul><li>Barbara Saunders, Director </li></ul><ul><li>International Association of Self-Employed Communication Professionals Self-Employed Academy </li></ul><ul><ul><li>Roberta Mac Laren, Facilitator RPM Marketing & Strategy, Principal IASECP Board | SEA Facilitator </li></ul></ul>
  3. 3. An Overview of our Overview <ul><li>Business Has Changed </li></ul><ul><li>The Secret Formula </li></ul><ul><li>A Real Example </li></ul><ul><li>The Self-Employed Academy </li></ul><ul><li>An Opportunity </li></ul>
  4. 4. Business Has Changed Make it work for you
  5. 5. Price of Progress? <ul><li>The railroads created jobs for lots of people so that the railroad owners could make millions. </li></ul><ul><li>They had all the control </li></ul><ul><li>and all the rewards. </li></ul>
  6. 6. The Train Has Wrecked <ul><li>People have focused on staying on track . </li></ul><ul><li>The corporate system has derailed. The track is gone. </li></ul><ul><li>Entire industries—and the careers they represented—have been swept away in a tidal wave of change. </li></ul>
  7. 7. What Has Changed <ul><li>Old Economy </li></ul><ul><li>Top heavy </li></ul><ul><li>One size fits all </li></ul><ul><li>Big Brands rule </li></ul><ul><li>Power isolated </li></ul><ul><li>Proprietary </li></ul><ul><li>Marketing/visibility is expensive; again just for the exclusive few at the top </li></ul><ul><li>New Economy </li></ul><ul><li>Small is the new big </li></ul><ul><li>Customization </li></ul><ul><li>Localization </li></ul><ul><li>People power </li></ul><ul><li>Collaborative </li></ul>
  8. 8. Secrets to Self-Employed Success The Formula to make it work
  9. 9. Research <ul><li>Reach Group’s Discovery </li></ul><ul><li>The Pattern </li></ul><ul><li>The Formula </li></ul><ul><li>The IASECP Connection </li></ul><ul><li>Self-Employed Academy Development </li></ul>
  10. 10. Why The Formula? <ul><li>Is working for yourself not working for you? </li></ul><ul><li>Are you struggling with your freelance journey? </li></ul><ul><li>Have you been laid off and don’t know what to do next? </li></ul><ul><li>The power has shifted from big corporations to small and nimble players that are open to change. </li></ul><ul><li>This proven formula produces results fast with: </li></ul><ul><ul><li>Unique revenue models that far surpass hourly capacity </li></ul></ul><ul><ul><li>Strategies for greater freedom, more fun and control </li></ul></ul><ul><ul><li>Effective technology tactics that grow business faster </li></ul></ul>
  11. 11. Step 1: Your Free Agent Personality Focus your business concept around your natural strengths and talents. It’s entirely possible to create a business that you hate.
  12. 12. Tap into the latest trends, ideas, and opportunities to make your business even better. A good idea and a clear path will keep you busier and happier if your business has heat. Step 2: Build a Business with Heat
  13. 13. Focus and diversify to maximize your business income. The new market offers expanding income opportunities waiting to be developed. Step 3: Refine Revenue Model & Income Streams
  14. 14. Create relevant and compelling packages of your products and services. Sell more with less effort Earn more - work less Step 4: People Buy Solutions
  15. 15. Become a trusted expert in your field. Building your reputation and exposing yourself Step 5: People Buy You
  16. 16. Put it all together to create a personalized template Work the Plan: The Free Agent Formula + IASECP’s Tools, Experience, Guidance = Self-Employed Success! Step 6: Complete Your Free Agent Formula
  17. 17. A Real Example
  18. 18. Case In Point <ul><li>History </li></ul>The Decision The Experience As seen in the Spring 2010 issue of Self-Employed Professionals Insider Profiles & Business Strategies Magazine
  19. 19. The Self-Employed Academy
  20. 20. Why the Self-Employed Academy? <ul><li>Business tips and trends for the New Reality </li></ul><ul><li>No dusty theories or outdated ideas </li></ul><ul><li>Strategies and tactics that work today </li></ul><ul><li>Taught by self-employed professionals </li></ul><ul><li>A supportive collaborative community plus preferred providers that are there to help </li></ul>
  21. 21. Business Investment You have to put in many, many, many tiny efforts that nobody sees or appreciates before you achieve anything worthwhile. — Brian Tracy
  22. 22. Complete Solution <ul><li>A 12-week Group Program </li></ul><ul><li>Binder Includes: </li></ul><ul><li>Strategy workbook </li></ul><ul><li>Idea book </li></ul><ul><li>Huge online resource guide </li></ul><ul><li>4 CDs chocked full of advice, tools, templates, and more </li></ul><ul><li>IASECP’s extensive enhanced material for each section </li></ul><ul><li>Added Benefits: </li></ul><ul><li>Class mastermind </li></ul><ul><li>Peer review </li></ul><ul><li>Expert facilitators </li></ul><ul><li>Case studies and examples of real professionals </li></ul><ul><li>A proprietary list of Providers to cater to you needs. </li></ul>
  23. 23. Learn More <ul><li> </li></ul><ul><li> </li></ul>Barbara Saunders Director (503) 282-3694 [email_address] Roberta Mac Laren Master Facilitator (503) 544-4860 [email_address]
  24. 24. Thank You A rising tide lifts all boats. Our mission is to raise the tide of self-employed communication and creative services professionals. connect. grow. thrive.