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11/2/22 • Confidential
Benchmarks for
growing health
tech businesses
Sofia Guerra and Steve Kraus
Bessemer Venture Partners
HC SAAS
CMS; KFF 2018 spend per capita; McKinsey admin spend 2019
~$4 trillion US healthcare spending by type
Outpatient, $1,140B Inpatient, $627B
Prescription drugs
+ medical goods,
$371B
Long-term care, $143B
Preventative,
$86B
Other, $485B
Financial
transactions
, $200B
Corporate functions,
$371B
Operational
functions,
$133B
Customer
and patient
services,
$86B
Admin
clinical
support,
$105B Other, $57B
Medical Services
($2,850B)
Administration
($950B)
A big portion of admin spend is
unnecessary and could be
automated. While HC SaaS spend
is growing, we estimate it is only
<10% of admin spend today
TECH-ENABLED SERVICES
$7B 75% 18 mos 5x 120% 65% 35% 50% -45% 0.6x
<$1B <30% 24+ mos <3x <105% <55% <15% <20% -40% <0.3x
$1-10B 30-105%
12-24
mos
4-5x 105-130% 55-85% 15-40% 20-50% -40-20% 0.3-1x
$10B+ 105% <12 mos 5x+ 130%+ 85% 40%+ 50%+ 20% 1x+
$10B+ 95% 20 mos 4x 120% 65% 45% 70% -65% 0.6x
Healthcare SaaS
2
Rev
growth
3
CAC
Payback
months
4
CLTV/
CAC
5
NDRR
6
Gross
Margin
9
FCF
margin
10
CES*
1
Core
TAM
7
R&D %
of Rev
8
S&M %
of Rev
Bottom
Quartile
Middle
50%
Top
Quartile
Cloud
Average
Average
*CES: Cash Efficiency Score; Healthcare values are calculated based on database of 50+ companies in each category from $0.5-100M+ in revenue; Cloud values compares to the average $25-50M revenue bucket. All values are rounded to the nearest 5%
for clarity.
$140B 100% 25 mos 6x 140% 40% 35% 40% -65% 0.4x 10% 125%+
<$20B <40%
40+
mos
<3x 105% <20% <20% <15% -70% <0.3x <5% <40%
$20-
300B
40-
120%
13-40
mos
3-10x
105-
200%
20-60% 20-40% 15-50%
(-70)-
(-5)%
0.3-1x 5-30%
40-
150%
$300B+ 120%+
<13
mos
10x+ 250%+ 60%+ 40%+ 50%+ -5% 1x+ 30%+ 150%+
$10B+ 95% 20 mos 4x 120% 65% 45% 70% -65% 0.6x NA NA
Tech-Enabled Services
*CES: Cash Efficiency Score; Healthcare values are calculated based on database of 50+ companies in each category from $0.5-100M+ in revenue; Cloud values compares to the average $25-50M revenue bucket. All values are rounded to the nearest
5% for clarity.
Bottom
Quartile
Middle
50%
Top
Quartile
Average
11
Contr.
Margin
12
Memb.
Growth
2
Rev
growth
3
CAC
Payback
months
4
CLTV/
CAC
5
NDRR
6
Gross
Margin
9
FCF
margin
10
CES*
1
Core
TAM
7
R&D %
of Rev
8
S&M %
of Rev
Cloud
Average
Public market valuations: Five-year performance
Notes: ARR calculated as annualized calendar quarterly revenue, based on consensus
estimates. Sources: CapitalIQ as of 7/20/22.
0.0x
5.0x
10.0x
15.0x
20.0x
25.0x
30.0x
35.0x
Jul-17
Oct-17
Jan-18
Apr-18
Jul-18
Oct-18
Jan-19
Apr-19
Jul-19
Oct-19
Jan-20
Apr-20
Jul-20
Oct-20
Jan-21
Apr-21
Jul-21
Oct-21
Jan-22
Apr-22
Jul-22
TE Srvcs HC SaaS
EMCLOUD
Mean EV / ARR
Tech-Enabled Services
EMCLOUD
14.4x
(56%) Below
7.2x
(12%) Below
|
6.3x |
13.5x
(80%) Below
5.4x
(51%) Below
|
|
2.7x
25.8x
(70%) Below
13.4x
(42%) Below
|
|
7.7x
HC SaaS
5-Year High
Current %
Change
5-Year Average
Current %
Change
Current | |
6 / Confidential and Not for Distribution
Today
(07/15/2022)
R² = 0.0013
0x
1x
2x
3x
4x
5x
-40% -20% 0% 20% 40% 60% 80%
EV/
Rev
Run
Rate
2022E Rev Growth %
12 months ago
(07/15/2021)
Tech-enabled services public valuations vs growth rates
Bubble size represents market cap; Analysis includes SGFY, TDOC, HIMS, CANO, OSH, ACCD, ONEM, RCM, AGL, PGNY, LFST, BNFT, EVH, PINC, and AMWL
R² = 0.7911
0x
2x
4x
6x
8x
10x
12x
14x
16x
18x
20x
-20% 0% 20% 40% 60% 80% 100% 120%
EV/Rev
Run
Rate
2021E Rev Growth %
7 / Confidential and Not for Distribution
12 months ago
(07/15/2021)
R² = 0.0279
-50x
0x
50x
100x
150x
200x
250x
300x
350x
-200% -150% -100% -50% 0% 50% 100% 150% 200%
EV/
NTM
Gross
Profit
Scalability Score
Today
(07/15/2022)
Tech-enabled services scalability scores vs. gross profit multiples
Bubble size represents market cap; Analysis includes SGFY, TDOC, HIMS, CANO, OSH, ACCD, ONEM, RCM, AGL, PGNY, LFST, BNFT, EVH, PINC, and AMWL
R² = 0.4421
-40.0x
-20.0x
0.0x
20.0x
40.0x
60.0x
80.0x
100.0x
-200% -100% 0% 100% 200% 300%
EV/
NTM
Gross
Profit
Scalability Score
35% 20 mos 125% 65% 20% 25% 10% 1.0x+
60% 28 mos 130% 40% 20% 25% -10% 1.0x+
60% 30 mos 120% 70% 35% 50% -35% 1.0x+
Health Tech at $100M+ revenue scale
ARR
growth
CAC
Payback
months
Net Dollar
Revenue
Retention
Gross
Margin
FCF
margin
Cash
Efficiency
Score
R&D %
of Rev
S&M %
of Rev
Tech-Enabled
Services
Cloud
Average
Healthcare
SaaS
All values are rounded to the nearest 5% for clarity

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  • 1. 11/2/22 • Confidential Benchmarks for growing health tech businesses Sofia Guerra and Steve Kraus Bessemer Venture Partners
  • 2. HC SAAS CMS; KFF 2018 spend per capita; McKinsey admin spend 2019 ~$4 trillion US healthcare spending by type Outpatient, $1,140B Inpatient, $627B Prescription drugs + medical goods, $371B Long-term care, $143B Preventative, $86B Other, $485B Financial transactions , $200B Corporate functions, $371B Operational functions, $133B Customer and patient services, $86B Admin clinical support, $105B Other, $57B Medical Services ($2,850B) Administration ($950B) A big portion of admin spend is unnecessary and could be automated. While HC SaaS spend is growing, we estimate it is only <10% of admin spend today TECH-ENABLED SERVICES
  • 3. $7B 75% 18 mos 5x 120% 65% 35% 50% -45% 0.6x <$1B <30% 24+ mos <3x <105% <55% <15% <20% -40% <0.3x $1-10B 30-105% 12-24 mos 4-5x 105-130% 55-85% 15-40% 20-50% -40-20% 0.3-1x $10B+ 105% <12 mos 5x+ 130%+ 85% 40%+ 50%+ 20% 1x+ $10B+ 95% 20 mos 4x 120% 65% 45% 70% -65% 0.6x Healthcare SaaS 2 Rev growth 3 CAC Payback months 4 CLTV/ CAC 5 NDRR 6 Gross Margin 9 FCF margin 10 CES* 1 Core TAM 7 R&D % of Rev 8 S&M % of Rev Bottom Quartile Middle 50% Top Quartile Cloud Average Average *CES: Cash Efficiency Score; Healthcare values are calculated based on database of 50+ companies in each category from $0.5-100M+ in revenue; Cloud values compares to the average $25-50M revenue bucket. All values are rounded to the nearest 5% for clarity.
  • 4. $140B 100% 25 mos 6x 140% 40% 35% 40% -65% 0.4x 10% 125%+ <$20B <40% 40+ mos <3x 105% <20% <20% <15% -70% <0.3x <5% <40% $20- 300B 40- 120% 13-40 mos 3-10x 105- 200% 20-60% 20-40% 15-50% (-70)- (-5)% 0.3-1x 5-30% 40- 150% $300B+ 120%+ <13 mos 10x+ 250%+ 60%+ 40%+ 50%+ -5% 1x+ 30%+ 150%+ $10B+ 95% 20 mos 4x 120% 65% 45% 70% -65% 0.6x NA NA Tech-Enabled Services *CES: Cash Efficiency Score; Healthcare values are calculated based on database of 50+ companies in each category from $0.5-100M+ in revenue; Cloud values compares to the average $25-50M revenue bucket. All values are rounded to the nearest 5% for clarity. Bottom Quartile Middle 50% Top Quartile Average 11 Contr. Margin 12 Memb. Growth 2 Rev growth 3 CAC Payback months 4 CLTV/ CAC 5 NDRR 6 Gross Margin 9 FCF margin 10 CES* 1 Core TAM 7 R&D % of Rev 8 S&M % of Rev Cloud Average
  • 5. Public market valuations: Five-year performance Notes: ARR calculated as annualized calendar quarterly revenue, based on consensus estimates. Sources: CapitalIQ as of 7/20/22. 0.0x 5.0x 10.0x 15.0x 20.0x 25.0x 30.0x 35.0x Jul-17 Oct-17 Jan-18 Apr-18 Jul-18 Oct-18 Jan-19 Apr-19 Jul-19 Oct-19 Jan-20 Apr-20 Jul-20 Oct-20 Jan-21 Apr-21 Jul-21 Oct-21 Jan-22 Apr-22 Jul-22 TE Srvcs HC SaaS EMCLOUD Mean EV / ARR Tech-Enabled Services EMCLOUD 14.4x (56%) Below 7.2x (12%) Below | 6.3x | 13.5x (80%) Below 5.4x (51%) Below | | 2.7x 25.8x (70%) Below 13.4x (42%) Below | | 7.7x HC SaaS 5-Year High Current % Change 5-Year Average Current % Change Current | |
  • 6. 6 / Confidential and Not for Distribution Today (07/15/2022) R² = 0.0013 0x 1x 2x 3x 4x 5x -40% -20% 0% 20% 40% 60% 80% EV/ Rev Run Rate 2022E Rev Growth % 12 months ago (07/15/2021) Tech-enabled services public valuations vs growth rates Bubble size represents market cap; Analysis includes SGFY, TDOC, HIMS, CANO, OSH, ACCD, ONEM, RCM, AGL, PGNY, LFST, BNFT, EVH, PINC, and AMWL R² = 0.7911 0x 2x 4x 6x 8x 10x 12x 14x 16x 18x 20x -20% 0% 20% 40% 60% 80% 100% 120% EV/Rev Run Rate 2021E Rev Growth %
  • 7. 7 / Confidential and Not for Distribution 12 months ago (07/15/2021) R² = 0.0279 -50x 0x 50x 100x 150x 200x 250x 300x 350x -200% -150% -100% -50% 0% 50% 100% 150% 200% EV/ NTM Gross Profit Scalability Score Today (07/15/2022) Tech-enabled services scalability scores vs. gross profit multiples Bubble size represents market cap; Analysis includes SGFY, TDOC, HIMS, CANO, OSH, ACCD, ONEM, RCM, AGL, PGNY, LFST, BNFT, EVH, PINC, and AMWL R² = 0.4421 -40.0x -20.0x 0.0x 20.0x 40.0x 60.0x 80.0x 100.0x -200% -100% 0% 100% 200% 300% EV/ NTM Gross Profit Scalability Score
  • 8. 35% 20 mos 125% 65% 20% 25% 10% 1.0x+ 60% 28 mos 130% 40% 20% 25% -10% 1.0x+ 60% 30 mos 120% 70% 35% 50% -35% 1.0x+ Health Tech at $100M+ revenue scale ARR growth CAC Payback months Net Dollar Revenue Retention Gross Margin FCF margin Cash Efficiency Score R&D % of Rev S&M % of Rev Tech-Enabled Services Cloud Average Healthcare SaaS All values are rounded to the nearest 5% for clarity