InveztEasy is a Robo advisory business in FinTech that aims to make equity investments available to everybody through exchange traded funds (ETF)

1. A Predictable tomorrow

2. BUT
Only 1 in every 5 people invest in the
equity market…
Equity investments is the best
performing asset class
in the long term

3. THIS IS BEN MUSSA

4. Asset managers are extremely expensive
0
100,000
200,000
300,000
400,000
500,000
600,000
700,000
800,000
900,000
0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30
Investment($)
Time (years)
You can have
35% more
money at
retirement!

5. Why does BEN NOT invest
in the stock markets?
74% don’t invest in markets because of the
HIGH FEES, PROCESS COMPLEXITY and LACK
OF KNOWLEGE
65% of people save more than 5% of their
annual income but only 17% of the savings
is invested in equities.
Equities ,
17%
Pension funds ,
15%
Cash,
40%
Property
and other,
28%
High cost
31%
Lack of
knowledge
31%
Complexity
12%
Other
26%

7. Introduction
DIY investment
bringing investing in your palm.
Reducing fees from 2% to 0.25%.
Index tracking investments
platform for the mass market customers
No hidden charges.

8. Technology
Automated Risk Profile acquisition.
Using power of big data and social media to assess
customer’s risk profile.
technology
Product Recommendation model.
Our algorithm will provide the specific investment options
for you.
Omni Channel platform.
Access your investments from everywhere!

9. Target Market
$3.3b $1.9b
$3.3b$350m
$3t
$500m
Successful and Proven Model

10. 81%
Yes
19%
No
81% of our target market sample show
POSITIVE INTEREST towards using low cost
automated investment platform

11. Finances
(153,000) (193,100)
(139,885) (150,576)
7,230
274649
(300,000)
(200,000)
(100,000)
-
100,000
200,000
300,000
Year 0 Year 1 Year 2 Year 3 Year 4 Year 5
Net Cash (USD)
Business model
• Commission of 0.25% of AUM above USD 1,000
• Retention rate: 80%
Preliminary target market
Singapore 11k 12k
16k
22k
34k
0
50
100
150
200
250
300
350
400
Year 1 Year 2 Year 3 Year 4 Year 5
AUM No of clients
Billion USD
Million USD

12. Finances
To be used for:
Product development
Web & app development
Legal and domain set-up
Hire technical support personnel
Based on preliminary valuation of
USD 1.5 million
Investment ownership
of 10%
Seeking investment of USD 150,000
Finances

13. Roadmap
2016 2017 2018 2019 2020
• Product
development
• Product
development
• Product Enrichment
• Soft Launch
• Product Enrichment
• Service Delivery
• Launch
• Product Enrichment
• Service Delivery
• Partnerships and
expansions
(B2B2C, white
labeling)
• Product Enrichment
• Service Delivery
• Partnerships and
expansion model
(B2B2C, white
labeling)
Angel Round Angel Round Series A Funding Series B Funding

14. Marketing Plan
Use social media marketing
Develop package for corporate employees
APredictabletomorrow

15. Business Development, Tech Incubation,
Tech Operations, Financial Analysis
Banking, Technology, Oil, Government
5 Different Markets
Tomas Chiesa
Electronic Eng.
& Operations
Abdul Moeed
Banking & Information
Technology
Jacob Wasserfall
Finance & Accounting
Stefanny Tam
Chartered
Accountant
Ahmed Ben Mussa
Electrical Engineering
& Oil
Carlos Grassl
Business Administration
& Banking
Zoran Krecar
Economics &
Taxation
TEA
M

16. Are you READY?

17. 80%
53%
76%
53%
USA, benchmark is the S&P Japan benchmark is S&P top 150Europe, Benchmark S&P Europe 350 India, benchmark is S&P 100
Actively managed funds outperform
their benchmarks

18. Singapore based Robo Advisory
• No major players, small companies
• Asia to be the second most richest region by 2019
• Robo advisory firms in Asia
Company Details
Theo Japan based robo adivsory
Bambu Singapore based company
Infinity
partners
Singapore based company targeting US
citizens living in Singapore

19. Preliminaryvaluation
Discount Rate 25.0%
2016 2017 2018 2019 2020 2021 2022
Year 0 Year 1 Year 2 Year 3 Year 4 Year 5 Year 6
Cash Flow from Operations (93,100) (89,885) (100,576) 7,230 274,649
Cash Flow from Investing (153,000) (100,000) (50,000) (50,000) - -
Cash Flow from Financing - - - - -
FCF (153,000) (193,100) (139,885) (150,576) 7,230 274,649
Discount Factor 1 1.3 1.6 2.0 2.4 3.1 3.8
Discounted Value (153,000) (154,480) (89,526) (77,095) 2,961 89,997
NPV of Projected FCF
Terminal growth 20%
Enterprise Value (EV)
NPV of Projected FCF (381,143)
Terminal Value (TV) 6,591,577
Discounted TV 1,727,942
Implied EV ($) 1,346,799
Year 0 Year 1 Year 2 Year 3 Year 4 Year 5 Year 6
Diluted EV 1,346,799 1,196,799
Ownership given up for investors 11%
Investment 150,000
Cash needed from shareholders 3,000 TBD
Finances

20. Financialprojection
(in $) Year 0 Year 1 Year 2 Year 3 Year 4 Year 5
Summary: Income Statement
Revenue
Management Fee 10,000 27,500 111,750 299,550 796,830
Cost
Personnel Expenses 90,000 93,150 160,684 166,308 172,128
Management Salaries - - - - -
Bank commission 5,000 9,250 28,375 69,238 175,026
Office and administrative expenses 1,000 1,850 5,675 13,848 35,005
Marketing expenses 5,000 9,250 5,675 13,848 35,005
Website subscription fee 100 185 568 1,385 35,005
Legal fee 1,000 1,850 5,675 13,848 35,005
Rent 1,000 1,850 5,675 13,848 35,005
EBITDA (93,100) (89,885) (100,576) 7,230 274,649
EBITDA Margin -931% -327% -90% 2% 34%
Depreciation 50,600 50,600 50,600 50,600 50,600
EBIT (143,700) (140,485) (151,176) (43,370) 224,049
EBIT Margin -1437% -511% -135% -14% 28%
Tax rate - - - - -
Net Profit (143,700) (140,485) (151,176) (43,370) 224,049
Net Profit Margin -1437% -511% -135% -14% 28%
Summary: Cash Flow Statement
Cash Flow from Operation (93,100) (89,885) (100,576) 7,230 274,649
Net Income (143,700) (140,485) (151,176) (43,370) 224,049
Depreciation 50,600 50,600 50,600 50,600 50,600
Cash Flow from Investing (153,000) (100,000) (50,000) (50,000) - -
Capex (153,000) (100,000) -50000 (50,000) - -
Cash Flow from Financing - - - - -
Shareholder Loan Repayment - - - - -
Projected
Finances

21. Assumptions
Market: Singapore Year 1 Year 2 Year 3 Year 4 Year 5
Inflation:
Tax
AUM:
Number of low net-worth customers 10,000 10,000 10,000 10,000 10,000
Annual Growth % 0% 0% 0% 0%
AUM per customers (average) 500 550 605 666 732
Annual Growth % 10% 10% 10% 10%
Total AUM low net-worth customers 5,000,000 5,500,000 6,050,000 6,655,000 7,320,500
Number of high net-worth customers 1,000 2,000 6,000 12,000 24,000
Annual Growth % 100% 200% 100% 100%
AUM per customers (average) 5,000 6,500 8,450 10,985 14,281
Annual Growth % 30% 30% 30% 30%
Total AUM high net-worth customers 5,000,000 13,000,000 50,700,000 131,820,000 342,732,000
Total AUM 10,000,000 18,500,000 56,750,000 138,475,000 350,052,500
No of clients 11,000 12,000 16,000 22,000 34,000
909 1,542 3,547 6,294 10,296
Revenue:
Total AUM high net-worth customers 4,000,000 11,000,000 44,700,000 119,820,000 318,732,000
Commission 0.25% 0.25% 0.25% 0.25% 0.25%
Costs:
Number of sales agent 1 1 1 1 1
Salaries per sales agent 30,000 31,050 32,137 33,262 34,426
Annual growth % 3.5% 3.5% 3.5% 3.5%
Number of technical support agent 1 1 2 2 2
Salaries per technical support agent 60,000 62,100 64,274 66,523 68,851
Annual growth % 3.5% 3.5% 3.5% 3.5%
Management salaries - - - - -
Annual growth % 3.5% 3.5% 3.5% 3.5%
Bank commission 5,000 9,250 28,375 69,238 175,026
% AUM 0.05% 0.05% 0.05% 0.05% 0.05%
Office and administrative expenses 1,000 1,850 5,675 13,848 35,005
% AUM 0.010% 0.010% 0.010% 0.010% 0.010%
Marketing expenses 5,000 9,250 5,675 13,848 35,005
% AUM 0.05% 0.05% 0.010% 0.010% 0.010%
Website subscription fee 100 185 568 1,385 35,005
% AUM 0.001% 0.001% 0.001% 0.001% 0.01%
Legal fee 1,000 1,850 5,675 13,848 35,005
% AUM 0.010% 0.010% 0.010% 0.010% 0.010%
Rent 1,000 1,850 5,675 13,848 35,005
% AUM 0.01% 0.01% 0.01% 0.01% 0.01%
Capex 100,000 50,000 50,000 - -
Laptops
Depreciation 600 600 600 600 600
Business development 100,000 50,000 50,000
Depreciation 50,000 50,000 50,000 50,000 50,000
Projected
Finances