This document discusses benchmarking and competitive strategy. It defines benchmarking as continuously identifying, understanding, and adapting outstanding practices from inside and outside an organization to improve performance. Some key points made include: benchmarking can help organizations eliminate trials and errors, speed up improvements, and significantly boost overall performance by learning from others' experiences. The document also outlines three major advantages of benchmarking - product/process improvement, reduced time and costs, and competitive strategy development. It provides examples of organizations recognized for their benchmarking like Intel, Honda, and Toyota.

1. BENCHMARKING & COMPETITIVE
STRATEGY

2. GROUP NUMBER-2
• Aamir Gesawat - 01
• Aktar Raza -03
• Jayesh Dhanur -15

3. WHAT IS BENCHMARKING?
‘’ Improving ourselves by
learning from others.’’

4. WHAT IS BENCHMARKING?
 Benchmarking is the process of improving
performance by continuously identifying,
understanding, and adapting outstanding
practices found inside and outside the
organization.

5. WHAT IS TO BE BENCHMARKED?
Why are others better?
How are other better?
What can we learn?
How can we learn?
How can we become the best in our
industry?

6. WHY BENCHMARKING?
 Benchmarking is a more efficient way to make
improvements. Managers can eliminate trials and errors
 Benchmarking speeds up organization’s ability to make
improvements. Today, time is of the essence.
 Benchmarking has the ability to bring your performance up
as a whole significantly.
 Learn from others experiences

7. BENCHMARKING FEATURES
 Good Impact on customer Needs
 Helps in raising customer standard
 Strengthening the weakness
 Betterment in learning methodology
 Get inspiration from the pioneer

8. THREE MAJOR ADVANTAGES OF BENCHMARKING
 Product and Process Improvement:
By implementing benchmarking activity, organizations can
improve their operation process
Time & Cost Reduction:
Bench marking is time and cost efficient because it involves
imitation and adaptation rather than pure invention.
 Competitive Strategy:-
By implementing benchmarking activity, organizations can
improve then process.

9. DISADVANTAGE'S OF BENCHMARKING
What is best for someone else may not suit you
Poorly defined benchmarks may lead to wasted
effort and meaningless results.
Incorrect comparisons
Reluctance to share information

10. COMPETITIVE STRATEGY
 Build core competencies that will help to sustain
competitive advantage
1. Access to a variety of markets
2. Perceived benefit of product or service will increase
3. Product or service is hard to imitate
4. Low-cost leader
Target specific shift in strategy
1. Entering new markets
2. Developing new products
To create a firm more adaptable to change

11. ORGANIZATION RECOGNIZED FOR
ITS BENCHMARKS
 Benchmark is an organization recognized for its
exemplary operational performance.
• Benchmarks Example-
Intel Honda
Design
Processes Rapid
product
development
Toyota

12. THANK YOU