Being a Candidate

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Benali Hamdache from Parkinson's UK - View from the other side: a prospective parliamentary candidate's view of being a campaign target.

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By Leane de Laigue (Head of Communications at Climate Outreach) presented at the 2018 Campaigning Forum in Oxford (April 2018) Overview Climate change demands a response across society, from people of all ages, faiths, nationalities and sides of the political spectrum. Public engagement underpins all climate solutions – and yet most climate change communication is not only ineffective but counterproductive, working only for the minority of people who consider themselves environmentalists. Climate Outreach’s team of social scientists and communication specialists work with organisations to help them communicate about climate change in ways that resonate with the values of their audiences and inspire them to action. Join Leane de Laigue, Head of Communications at Climate Outreach, to hear about how we’re reaching beyond the choir, in particular through our work with centre-right audiences and our Climate Visuals project. About Léane de Laigue Head of Communications at Climate Outreach, Léane brings over 15 years of international experience in environmental communication and marketing. Prior to joining Climate Outreach, she lived in Vancouver where she worked at the David Suzuki Foundation as well as teaching Environmental Studies at a secondary school. Before that, she worked in London as a Marketing Manager for Johnson & Johnson. She holds a Master’s in Environment & Management and a B Ed (Canada), an MBA in Marketing (US) and a B.A in Humanities (France). She is a native speaker of English and French.

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