Presented By Jean O'Brien of Barnardo's Ireland at the eCampaigning Forum 2018

1. Design!

2. Logos

3. Your single most
important piece of
design

4. Your single most
important piece of
design
So invest!

5. Keep it simple

6. Small to big

9. Avoid being literal

11. Identify, not describe

12. Black and white

13. Different alignments

14. Icon element

15. Know your market - should you fit in?

16. Or stand out?

17. Avoid unfortunate resemblances

18. Look from a few angles

19. Look from a few angles

21. Maximum of three typefaces

22. One typeface is better

23. Display vs body
Body copy, on the other hand is
intended for reading in larger chunks
such as paragraphs. Its goal is to be
clear and legible, and while it has its
own style and design elements, they
usually are slight variations on what
a traditional letterform should ideally
look like. You can use body copy as
display, but almost never the other
way around.
DISPLAY FONTS
ARE FOR TITLES &
HEADLINES

24. (Legibility is everything)

25. Serif Sans serif

26. Avoid the default fonts

27. Old reliables

28. No Comic Sans. No Papyrus.

29. Use weights for hierarchy

30. Layout

31. Grid systems

32. Grids create harmony

33. Get a template or create your own

34. Consider the medium

35. Necessary information only

36. Visual hierarchy

38. White space is GOOD

40. Text alignment
Aximaxime dolene doloriti ipsaepe
rnatur aut eatiaes sequam quia
vendame volore ommostius untem
iliciaecae laccus. As sequi voluptati.
Unditat. Ut qui berioratur, illiquae
optatem con nis nulparum rae cus
sumquiaspid quia dolorpos. Fusce
vitae dolor lorem, eu bibendum
dui. In imperdiet dapibus diam, id
pellentesque consequat ut.
Aximaxime dolene doloriti.
Untem iliciaecae laccus.
As sequi voluptati.
Unditat.
Lorem ipsum dolor sit amet,
consectetur adipiscing elit.
Nam pharetra ultrices erat
interdum scelerisque. Fusce
vitae dolor lorem, eu
bibendum dui. In imperdiet
dapibus diam, id pellentesque
consequat ut.
Flush Left Centred Justified

41. Text alignment
Aximaxime dolene doloriti ipsaepe
rnatur aut eatiaes sequam quia
vendame volore ommostius untem
iliciaecae laccus. As sequi voluptati.
Unditat. Ut qui berioratur, illiquae
optatem con nis nulparum rae cus
sumquiaspid quia dolorpos. Fusce
vitae dolor lorem, eu bibendum
dui. In imperdiet dapibus diam, id
pellentesque consequat ut.
Aximaxime dolene doloriti.
Untem iliciaecae laccus.
As sequi voluptati.
Unditat.
Lorem ipsum dolor sit amet,
consectetur adipiscing elit.
Nam pharetra ultrices erat
interdum scelerisque. Fusce
vitae dolor lorem, eu
bibendum dui. In imperdiet
dapibus diam, id pellentesque
consequat ut.
Flush Left Centred Justified
For almost everything For things like menus,
event lineups
For books, newspapers
and magazines

42. Consistency of formatting
First caption Second caption Third caption

43. Photography and illustration

44. Rules can
be broken

46. Powerpoint

47. Powerpoint
SUCKS

48. 95% of Powerpoint slides are GARBAGE

49. 95% of Powerpoint slides are GARBAGE

50. 1 piece of info per slide

52. • No to default layouts
• 3 colours
• Strong font

53. Slides are NOT handouts!

54. Slides are NOT handouts!

55. Recommended Reading

56. Thank you!
Questions?