The document discusses how habit-forming products use triggers, actions, variable rewards, and investments to create addictive "hook" cycles for users. It provides examples from apps like Facebook, Twitter, and Pinterest. The document then analyzes how Pokémon Go successfully applied the hook model to achieve widespread popularity through nostalgia and social triggers, easy catching actions, variable rewards from found Pokémon, and time/social investments in the game.
Hooked – How to Build Habit-Forming Products - Nir EyalAtlassian
In an age of ever-increasing distractions, quickly creating customer habits is an important characteristic of successful products. In this talk, Nir Eyal shares his approach for product design thinking in a collaborative world.
Examples of the Hook Model in enterprise applications. See Nir Eyal's book "Hooked: How to Build Habit-Forming Products" for more, see: NirAndFar.com/GetHooked
Blogging at: NirAndFar.com
Twitter: @nireyal
Hooked: How to Build Habit-Forming Products with Nir EyalNir Eyal
What makes some products so engaging while others flop? Nir Eyal explains the psychology behind the world's most habit-forming technologies and provides practical advice for increasing user engagement.
Hooked – How to Build Habit-Forming Products - Nir EyalAtlassian
In an age of ever-increasing distractions, quickly creating customer habits is an important characteristic of successful products. In this talk, Nir Eyal shares his approach for product design thinking in a collaborative world.
Examples of the Hook Model in enterprise applications. See Nir Eyal's book "Hooked: How to Build Habit-Forming Products" for more, see: NirAndFar.com/GetHooked
Blogging at: NirAndFar.com
Twitter: @nireyal
Hooked: How to Build Habit-Forming Products with Nir EyalNir Eyal
What makes some products so engaging while others flop? Nir Eyal explains the psychology behind the world's most habit-forming technologies and provides practical advice for increasing user engagement.
How to Hook Customers with Habit-forming ProductsWrike
https://www.wrike.com/blog/interview-with-nir-eyal-hooked/ - Engaging products don't happen by mistake. We interviewed Nir Eyal, author of Hooked: How To Build Habit-Forming Products. His background in advertising and gaming has led him to write about consumer psychology principles that change customers' behavior. He explains how to create engaging products using the Hook model.
Top 10 Learnings Growing to (Almost) $10 Million ARR: Leo's presentation at S...Buffer
Our COO Leo Widrich spoke at the SaaStr Annual conference on February 9, 2016 and shared some lessons that have helped Buffer grow. The tips range across product, marketing, and general work culture!
How People Really Hold and Touch (their Phones)Steven Hoober
For the newest version of this presentation, always go to: 4ourth.com/tppt
For the latest video version, see: 4ourth.com/tvid
Presented at ConveyUX in Seattle, 7 Feb 2014
For the newest version of this presentation, always go to: 4ourth.com/tppt
For the latest video version, see: 4ourth.com/tvid
We are finally starting to think about how touchscreen devices really work, and design proper sized targets, think about touch as different from mouse selection, and to create common gesture libraries.
But despite this we still forget the user. Fingers and thumbs take up space, and cover the screen. Corners of screens have different accuracy than the center. It's time to re-evaluate what we think we know.
Steven reviews his ongoing research into how people actually interact with mobile devices, presents some new ideas on how we can design to avoid errors and take advantage of this new knowledge, and leaves you with 10 (relatively) simple steps to improve your touchscreen designs tomorrow.
My motto this year is "Evolve & Disrupt". I did a couple of keynotes on the matter recently, so I'm sharing this presentation to illustrate how I handle the "fuzzy front-end" of product development, aside from the Lean Startup stuff everybody talks about. Don't be fooled by the funny (and a bit irreverent) cartoons; Jobs To Be Done is a major breakthrough with a lot of practical applications. I have been working solidly on it for the last year and it is totally influencing how I see the world.
Unconscious biases affect our perceptions, decisions, and interactions every day. How do we address biases if we don't know about them? In this talk, you will learn how to recognize and counter the biases that play a part in interviewing, meeting a new team member, and day-to-day interactions. You’ll also see common scenarios and how to address bias as it happens or after the fact. Together, we can make Asynchrony a more diverse and inclusive place to work.
14 Tips to Entrepreneurs to start the Right StuffPatrick Stähler
14 tips for Entrepreneurs how they can develop from an idea the Right Thing. The Right is being loved by your customers, gives meaning to you and employees and is profitable. Finding and later doing the Right Thing is an agile and iterative learning journey. With these 14 tips you can profit from the experience of successful entrepreneurs since you do not have to experience and fail by yourself. Hopefully, the slide deck helps other entrepreneurs.
We Are Ometrians - The Ometria Culture DeckOmetria
We Are Ometrians - The Ometria Culture Deck, describing who we are, what we stand for and the kind of people we want to join us - http://www.ometria.com
Looking to improve your Email Marketing subject lines? Here are the 16 proven-to-work subject lines that will help in increasing more opens and conversions.
The Science of Story: How Brands Can Use Storytelling To Get More CustomersDigital Surgeons
Storytelling is not only an entertaining source for information, but a way to engage and humanize our messages that helps them stick. Our brains are wired for stories. Like a drug, we seek them out. Good stories create lasting emotional connections that persuade, educate, entertain, and convert consumers into brand loyalists.
Here’s another good reason to believe in the power of stories: You don't have a goddamn choice. We spend a third of our waking hours crafting stories, and the rest of the time consuming them. Our brains are always searching for stories. You need stories. You live your life around stories. Your life itself is a story. So, now find out how you can use them to better understand how brands and businesses can use storytelling to increase engagement and sales.
What is bias? How did we develop it? And, most important, what can you do about your own personal bias? Join us for an interactive presentation that will draw upon videos, vignettes, and personal experiences to help you better understand “unconscious bias,” explore how it shows up in your life at work and beyond, and make a specific action plan to counteract your biases.
Where does the creative thought come from? Is it magic? Is the creative skill a genetic gift for only a few? We all are creative, it is our ability of expressing your creativity that may vary.
Creativity needs a method and the right conditions. Just create the right condition and remove the ugly limits that prevent us from being as creative as we can be.
I'll cover also the design topic of the difference between empty and negative space still from a creative point of view.
What is the Nudge Theory?
A mixure of beavourial economics, psychology, political theory, marketing and sales. Its the theory that considers how people make decisions – and how others impact them.
Behaviour change is the measurable outcome of good UX design. Here's a review of a few design techniques and processes to help UX designers to create sustainable behaviour change.
A TED Talk by Dan Cobley, who is certain that physics and marketing have a lot of in common. He uses Newton's second law, Heisenberg's uncertainty principle, the scientific method and the second law of thermodynamics to explain the fundamental theories of branding.
How to Hook Customers with Habit-forming ProductsWrike
https://www.wrike.com/blog/interview-with-nir-eyal-hooked/ - Engaging products don't happen by mistake. We interviewed Nir Eyal, author of Hooked: How To Build Habit-Forming Products. His background in advertising and gaming has led him to write about consumer psychology principles that change customers' behavior. He explains how to create engaging products using the Hook model.
Top 10 Learnings Growing to (Almost) $10 Million ARR: Leo's presentation at S...Buffer
Our COO Leo Widrich spoke at the SaaStr Annual conference on February 9, 2016 and shared some lessons that have helped Buffer grow. The tips range across product, marketing, and general work culture!
How People Really Hold and Touch (their Phones)Steven Hoober
For the newest version of this presentation, always go to: 4ourth.com/tppt
For the latest video version, see: 4ourth.com/tvid
Presented at ConveyUX in Seattle, 7 Feb 2014
For the newest version of this presentation, always go to: 4ourth.com/tppt
For the latest video version, see: 4ourth.com/tvid
We are finally starting to think about how touchscreen devices really work, and design proper sized targets, think about touch as different from mouse selection, and to create common gesture libraries.
But despite this we still forget the user. Fingers and thumbs take up space, and cover the screen. Corners of screens have different accuracy than the center. It's time to re-evaluate what we think we know.
Steven reviews his ongoing research into how people actually interact with mobile devices, presents some new ideas on how we can design to avoid errors and take advantage of this new knowledge, and leaves you with 10 (relatively) simple steps to improve your touchscreen designs tomorrow.
My motto this year is "Evolve & Disrupt". I did a couple of keynotes on the matter recently, so I'm sharing this presentation to illustrate how I handle the "fuzzy front-end" of product development, aside from the Lean Startup stuff everybody talks about. Don't be fooled by the funny (and a bit irreverent) cartoons; Jobs To Be Done is a major breakthrough with a lot of practical applications. I have been working solidly on it for the last year and it is totally influencing how I see the world.
Unconscious biases affect our perceptions, decisions, and interactions every day. How do we address biases if we don't know about them? In this talk, you will learn how to recognize and counter the biases that play a part in interviewing, meeting a new team member, and day-to-day interactions. You’ll also see common scenarios and how to address bias as it happens or after the fact. Together, we can make Asynchrony a more diverse and inclusive place to work.
14 Tips to Entrepreneurs to start the Right StuffPatrick Stähler
14 tips for Entrepreneurs how they can develop from an idea the Right Thing. The Right is being loved by your customers, gives meaning to you and employees and is profitable. Finding and later doing the Right Thing is an agile and iterative learning journey. With these 14 tips you can profit from the experience of successful entrepreneurs since you do not have to experience and fail by yourself. Hopefully, the slide deck helps other entrepreneurs.
We Are Ometrians - The Ometria Culture DeckOmetria
We Are Ometrians - The Ometria Culture Deck, describing who we are, what we stand for and the kind of people we want to join us - http://www.ometria.com
Looking to improve your Email Marketing subject lines? Here are the 16 proven-to-work subject lines that will help in increasing more opens and conversions.
The Science of Story: How Brands Can Use Storytelling To Get More CustomersDigital Surgeons
Storytelling is not only an entertaining source for information, but a way to engage and humanize our messages that helps them stick. Our brains are wired for stories. Like a drug, we seek them out. Good stories create lasting emotional connections that persuade, educate, entertain, and convert consumers into brand loyalists.
Here’s another good reason to believe in the power of stories: You don't have a goddamn choice. We spend a third of our waking hours crafting stories, and the rest of the time consuming them. Our brains are always searching for stories. You need stories. You live your life around stories. Your life itself is a story. So, now find out how you can use them to better understand how brands and businesses can use storytelling to increase engagement and sales.
What is bias? How did we develop it? And, most important, what can you do about your own personal bias? Join us for an interactive presentation that will draw upon videos, vignettes, and personal experiences to help you better understand “unconscious bias,” explore how it shows up in your life at work and beyond, and make a specific action plan to counteract your biases.
Where does the creative thought come from? Is it magic? Is the creative skill a genetic gift for only a few? We all are creative, it is our ability of expressing your creativity that may vary.
Creativity needs a method and the right conditions. Just create the right condition and remove the ugly limits that prevent us from being as creative as we can be.
I'll cover also the design topic of the difference between empty and negative space still from a creative point of view.
What is the Nudge Theory?
A mixure of beavourial economics, psychology, political theory, marketing and sales. Its the theory that considers how people make decisions – and how others impact them.
Behaviour change is the measurable outcome of good UX design. Here's a review of a few design techniques and processes to help UX designers to create sustainable behaviour change.
A TED Talk by Dan Cobley, who is certain that physics and marketing have a lot of in common. He uses Newton's second law, Heisenberg's uncertainty principle, the scientific method and the second law of thermodynamics to explain the fundamental theories of branding.
Zenjoy - The psychology of habit forming apps.dewitkoen
This Zenjoy presentation by @dewitkoen covers the Hooked-model of Nir Eyal, combined with some basic psychological insights and our own experiences. It explains the way we think about product design and how we look at the solutions we offer to our customers @Zenjoy.
These slides i made based on habit forming products course presented by Nir Eyal on udemy and this is course description:
In an age of ever-increasing distractions, quickly creating customer habits is an important characteristic of successful products. How do companies create products people use every day? What are the secrets of building services customers love? How can designers create products compelling enough to "hook" users?
Nir Eyal, author of "Hooked: A Guide to Building Habit-Forming Products" shows you how. Nir is a two-time Silicon Valley entrepreneur who has taught the "Using Neuroscience to Influence Human Behavior" course as a Lecturer at the Stanford Graduate School of Business. His writing has appeared on TechCrunch, Forbes, Psychology Today and his blog, NirAndFar.
In this course, Nir shares a framework for designing habit-forming products called "the Hook Model." The framework gives entrepreneurs and product designers a new way for thinking of the necessary components of influencing user behavior. Nir will share the tactics companies like Facebook, Pinterest, and Twitter use to drive repeat engagement.
Gamification Presentation for National Speakers AssociationMonica Cornetti
Are you wondering – what is gamification – and why you should care? In this session created for several National Speakers Association Chapters in Texas, Monica Cornetti, rated as a #1 Gamification Guru in the World, you’ll learn how and why Gamification works and in what context it is most effective for your presentations. How can you get your audience to hook into your presentation, think about the cost of not doing what you recommend, and get them invested to take action?
The good news is that Gamification does NOT mean creating a game and expecting it to motivate people … it means taking the dynamics of games and using them in an authentic way to drive the behavior you want to get.
Top 3 audience takeaways geared toward the professional speaker:
1) Explore the potential of game dynamics to produce behavioral and attitudinal change
2) Experience first-hand how gamification design is used to create change
3) Approach gamification from a practical viewpoint for your presentations
You’ll be 100% engaged as you experience gamification. It’s like getting a gold star for a good job… only better.
Uber might provoke controversy, but there is no doubting the fact that it has been one of the most disruptive companies in the last decade. In this useful deck, our Mobile Product Strategist, Hamish Vallabh, outlines eight key things about great product design that you can learn from straight from one of the best 'habit-forming' services.
Products can profoundly CHANGE OUR BEHAVIORS.
100’s of millions of users and 100’s of millions of dollars.
Habit: A BEHAVIOR DONE WITH CONSCIOUS THOUGHT LITTLE OR NO
HABITS ARE BUILT UPON like the layers of a pearl.
Triggers come in two favors: EXTERNAL & INTERNAL
EXTERNAL TRIGGERS: The information for what to do next is within the trigger. Billboards SODA
INTERNAL TRIGGERS: The information for what to do next is informed through an association in the users Billboards SODA
People who are depressed check email more often
When we feel LONELY we use
When we feel UNSURE we use
When we are BORED we use
Do you know your customer’s INTERNAL TRIGGER?
What triggers make so habit-forming?
Fear of losing the moment. Solves the pain but it is also a social network.
The SIMPLEST BEHAVIOR in anticipation of a reward.
According to BJ Fogg, for any behavior to occur, we need MOTIVATION, ABILITY, and a TRIGGER
THE ENERGY FOR ACTION
THERE ARE SIX FACTORS THAT CAN INCREASE MOTIVATION. Seeking Pleasure, Avoiding Pain, Seeking Hope, Avoiding Fear, Seeking Acceptance, Avoiding Rejection
ABILITY: the capacity to do a particular action
Level of motivation and ability determines if action will occur. Source: Dr. BJ Fogg, Stanford University TRIGGER SUCCEEDS TRIGGER FAILS
It all starts with the ACCUMBENS
Not exactly stimulating pleasure?
They were stimulating the STRESS OF DESIRE.
Our reward system activates with anticipation … and calms when we get what we want.
That’s the ITCH we seek to SCRATCH.
There is a way to supercharge the stress of desire.
Variability causes us to focus and engagement …and increases behavior.
The nucleus accumbens is stimulated by variability.
3 types of VARIABLE REWARDS: TRIBE, HUNT, SELF
TRIBE SEARCH FOR SOCIAL REWARDS
We like social rewards
We value recognition and cooperation
HUNT SEARCH FOR RESOURCES
Stems from the hunt for food and resources
Hunt for variable material rewards
Hunt for variable information rewards
WARNING! Variable rewards are not a free pass. Your products must address the itch
Build variable rewards that scratch the users itch but leave them wanting more
Users invest for future benefits: Social Capital, Money, Time, Effort, Emotional Commitment, and Personal Data
Investments increase the likelihood of the next pass through the Hook in TWO ways
INVESTMENTS LOAD THE NEXT TRIGGER OF THE HOOK
Each pass through the Hook helps
THE MORALITY OF MANIPULATION
Users take our technologies to bed
They check our devices before saying good morning to loved ones.
Quite possibly the CIGARETTE OF THIS CENTURY.
What do we have when changing user behavior? RESPONSIBILITY
THE WORLD IS FULL OF PROBLEMS TO FIX
Build the world you want to see
Living the iDream: Opportunities and Challenges in the Children's App Market ...Carla Fisher
Following up on her iKids 2014 presentation, Dr. Carla Fisher shares an overview of the three major challenges for children’s app developers and ways to address them. An overview of the presentation can also be read at kidscreen.com/category/blogs/kids-got-game.
Roger Dooley's "Habit, Persuasion, & Neuromarketing" deck from the 2015 Habit Summit held at the Stanford Faculty Club in Palo Alto, CA. The focus of this presentation was to explain why understanding unconscious motivation is important and describe the range of neuromarketing tools available now and in the near future.
How is digital media affecting us at a neurological level? How is this in turn impacting how consumers process advertising messages and how can brands respond? Core Media Strategy Division explores some emerging themes.
Mobile Gamification - How The Best Apps Nailed It (Waze, Duolingo, Tinder, Sn...Mozza
Mozza has analyzed the way 12 of the most successful mobile applications used gamification to generate growth - for activation, retention, monetization and virality.
Discover more growth recipes on http://mozza.io
We talk about: Waze, Duolingo, Tinder, Snapchat, Foursquare, Zenly, Tribe, LinkedIn, Houseparty, Freeletics, Sounds and Starbucks.
The Only Metric That Matters
By Josh Elman, Partner at Greylock Partners
Tune into Josh Elman's keynote for the Branchout 2017 stage, and see if you're paying attention to the only mobile growth metric that truly matters.
Test & Learn: Hooked - How to Build Habit Forming Products Optimizely
In an age of ever-increasing distractions, quickly creating customer habits is an important characteristic of successful products. How do companies create products people use every day? What are the secrets of building services customers love? How can we create products compelling enough to "hook" users?
Nir Eyal, the bestselling author of "Hooked: How to Build Habit-Forming Products", has constructed a framework for designing better products and will share his years of research in this practical workshop. This webinar gives product managers, designers, and marketers a new way of thinking of the necessary components of changing user behavior by studying how the world's most engaging products keep users coming back again and again.
Humans devote about 30–40% of all speech to talking about themselves. But online that number jumps to about 80% of social media posts.
Why? Talking face-to-face is messy and emotionally involved–we don’t have time to think about what to say, we have to read facial cues and body language.
Online, we have time to construct and refine. This is what psychologists call self-presentation: positioning yourself the way you want to be seen.
Within this module, you will learn will discover information about how digital technologies can be addictive. Examples of technostress, situations and factors that can contribute to each mental state. You will also have the opportunity to explore your own preferences and needs in the digital work environment and become familiarised with the right to disconnect.
In the past week, I’ve felt the power of the influence shifting in the social business marketplace. It seems that most brands have figured out that it’s more authentic, genuine, and real to partner with an influencer than to run more social media advertising. I’ve literally had 4 different brands reach out to partner on Twitter & Instagram with content, and they want me to feel rewarded for sharing their awesome content. It’s a new strategy to really deliver to the social media audiences based on the niche of the influencer. Also a term you might start to hear more is “micro-celebrity”, these are folks that have a following that is smaller than 100K on any platform. We all want to partner with Taylor Swift but to keep it real, not many brands can afford the endorsement with such a superstar. So the alternative is to work with 5-10 micro-celebrities that are all focused in a niche that serve your CUSTOMERS!
25 Social Media Ideas You Can Use to Connect With Your Audience slideshareBoom! Social
One of the things that I get asked the most frequently is what should businesses share on social media, which sparked these 25 social media ideas you can use to connect with your audience.
May Marketo Masterclass, London MUG May 22 2024.pdfAdele Miller
Can't make Adobe Summit in Vegas? No sweat because the EMEA Marketo Engage Champions are coming to London to share their Summit sessions, insights and more!
This is a MUG with a twist you don't want to miss.
Gamify Your Mind; The Secret Sauce to Delivering Success, Continuously Improv...Shahin Sheidaei
Games are powerful teaching tools, fostering hands-on engagement and fun. But they require careful consideration to succeed. Join me to explore factors in running and selecting games, ensuring they serve as effective teaching tools. Learn to maintain focus on learning objectives while playing, and how to measure the ROI of gaming in education. Discover strategies for pitching gaming to leadership. This session offers insights, tips, and examples for coaches, team leads, and enterprise leaders seeking to teach from simple to complex concepts.
Globus Compute wth IRI Workflows - GlobusWorld 2024Globus
As part of the DOE Integrated Research Infrastructure (IRI) program, NERSC at Lawrence Berkeley National Lab and ALCF at Argonne National Lab are working closely with General Atomics on accelerating the computing requirements of the DIII-D experiment. As part of the work the team is investigating ways to speedup the time to solution for many different parts of the DIII-D workflow including how they run jobs on HPC systems. One of these routes is looking at Globus Compute as a way to replace the current method for managing tasks and we describe a brief proof of concept showing how Globus Compute could help to schedule jobs and be a tool to connect compute at different facilities.
Accelerate Enterprise Software Engineering with PlatformlessWSO2
Key takeaways:
Challenges of building platforms and the benefits of platformless.
Key principles of platformless, including API-first, cloud-native middleware, platform engineering, and developer experience.
How Choreo enables the platformless experience.
How key concepts like application architecture, domain-driven design, zero trust, and cell-based architecture are inherently a part of Choreo.
Demo of an end-to-end app built and deployed on Choreo.
Experience our free, in-depth three-part Tendenci Platform Corporate Membership Management workshop series! In Session 1 on May 14th, 2024, we began with an Introduction and Setup, mastering the configuration of your Corporate Membership Module settings to establish membership types, applications, and more. Then, on May 16th, 2024, in Session 2, we focused on binding individual members to a Corporate Membership and Corporate Reps, teaching you how to add individual members and assign Corporate Representatives to manage dues, renewals, and associated members. Finally, on May 28th, 2024, in Session 3, we covered questions and concerns, addressing any queries or issues you may have.
For more Tendenci AMS events, check out www.tendenci.com/events
TROUBLESHOOTING 9 TYPES OF OUTOFMEMORYERRORTier1 app
Even though at surface level ‘java.lang.OutOfMemoryError’ appears as one single error; underlyingly there are 9 types of OutOfMemoryError. Each type of OutOfMemoryError has different causes, diagnosis approaches and solutions. This session equips you with the knowledge, tools, and techniques needed to troubleshoot and conquer OutOfMemoryError in all its forms, ensuring smoother, more efficient Java applications.
AI Pilot Review: The World’s First Virtual Assistant Marketing SuiteGoogle
AI Pilot Review: The World’s First Virtual Assistant Marketing Suite
👉👉 Click Here To Get More Info 👇👇
https://sumonreview.com/ai-pilot-review/
AI Pilot Review: Key Features
✅Deploy AI expert bots in Any Niche With Just A Click
✅With one keyword, generate complete funnels, websites, landing pages, and more.
✅More than 85 AI features are included in the AI pilot.
✅No setup or configuration; use your voice (like Siri) to do whatever you want.
✅You Can Use AI Pilot To Create your version of AI Pilot And Charge People For It…
✅ZERO Manual Work With AI Pilot. Never write, Design, Or Code Again.
✅ZERO Limits On Features Or Usages
✅Use Our AI-powered Traffic To Get Hundreds Of Customers
✅No Complicated Setup: Get Up And Running In 2 Minutes
✅99.99% Up-Time Guaranteed
✅30 Days Money-Back Guarantee
✅ZERO Upfront Cost
See My Other Reviews Article:
(1) TubeTrivia AI Review: https://sumonreview.com/tubetrivia-ai-review
(2) SocioWave Review: https://sumonreview.com/sociowave-review
(3) AI Partner & Profit Review: https://sumonreview.com/ai-partner-profit-review
(4) AI Ebook Suite Review: https://sumonreview.com/ai-ebook-suite-review
Exploring Innovations in Data Repository Solutions - Insights from the U.S. G...Globus
The U.S. Geological Survey (USGS) has made substantial investments in meeting evolving scientific, technical, and policy driven demands on storing, managing, and delivering data. As these demands continue to grow in complexity and scale, the USGS must continue to explore innovative solutions to improve its management, curation, sharing, delivering, and preservation approaches for large-scale research data. Supporting these needs, the USGS has partnered with the University of Chicago-Globus to research and develop advanced repository components and workflows leveraging its current investment in Globus. The primary outcome of this partnership includes the development of a prototype enterprise repository, driven by USGS Data Release requirements, through exploration and implementation of the entire suite of the Globus platform offerings, including Globus Flow, Globus Auth, Globus Transfer, and Globus Search. This presentation will provide insights into this research partnership, introduce the unique requirements and challenges being addressed and provide relevant project progress.
Globus Connect Server Deep Dive - GlobusWorld 2024Globus
We explore the Globus Connect Server (GCS) architecture and experiment with advanced configuration options and use cases. This content is targeted at system administrators who are familiar with GCS and currently operate—or are planning to operate—broader deployments at their institution.
We describe the deployment and use of Globus Compute for remote computation. This content is aimed at researchers who wish to compute on remote resources using a unified programming interface, as well as system administrators who will deploy and operate Globus Compute services on their research computing infrastructure.
Software Engineering, Software Consulting, Tech Lead.
Spring Boot, Spring Cloud, Spring Core, Spring JDBC, Spring Security,
Spring Transaction, Spring MVC,
Log4j, REST/SOAP WEB-SERVICES.
Developing Distributed High-performance Computing Capabilities of an Open Sci...Globus
COVID-19 had an unprecedented impact on scientific collaboration. The pandemic and its broad response from the scientific community has forged new relationships among public health practitioners, mathematical modelers, and scientific computing specialists, while revealing critical gaps in exploiting advanced computing systems to support urgent decision making. Informed by our team’s work in applying high-performance computing in support of public health decision makers during the COVID-19 pandemic, we present how Globus technologies are enabling the development of an open science platform for robust epidemic analysis, with the goal of collaborative, secure, distributed, on-demand, and fast time-to-solution analyses to support public health.
Providing Globus Services to Users of JASMIN for Environmental Data AnalysisGlobus
JASMIN is the UK’s high-performance data analysis platform for environmental science, operated by STFC on behalf of the UK Natural Environment Research Council (NERC). In addition to its role in hosting the CEDA Archive (NERC’s long-term repository for climate, atmospheric science & Earth observation data in the UK), JASMIN provides a collaborative platform to a community of around 2,000 scientists in the UK and beyond, providing nearly 400 environmental science projects with working space, compute resources and tools to facilitate their work. High-performance data transfer into and out of JASMIN has always been a key feature, with many scientists bringing model outputs from supercomputers elsewhere in the UK, to analyse against observational or other model data in the CEDA Archive. A growing number of JASMIN users are now realising the benefits of using the Globus service to provide reliable and efficient data movement and other tasks in this and other contexts. Further use cases involve long-distance (intercontinental) transfers to and from JASMIN, and collecting results from a mobile atmospheric radar system, pushing data to JASMIN via a lightweight Globus deployment. We provide details of how Globus fits into our current infrastructure, our experience of the recent migration to GCSv5.4, and of our interest in developing use of the wider ecosystem of Globus services for the benefit of our user community.
Check out the webinar slides to learn more about how XfilesPro transforms Salesforce document management by leveraging its world-class applications. For more details, please connect with sales@xfilespro.com
If you want to watch the on-demand webinar, please click here: https://www.xfilespro.com/webinars/salesforce-document-management-2-0-smarter-faster-better/
SOCRadar Research Team: Latest Activities of IntelBrokerSOCRadar
The European Union Agency for Law Enforcement Cooperation (Europol) has suffered an alleged data breach after a notorious threat actor claimed to have exfiltrated data from its systems. Infamous data leaker IntelBroker posted on the even more infamous BreachForums hacking forum, saying that Europol suffered a data breach this month.
The alleged breach affected Europol agencies CCSE, EC3, Europol Platform for Experts, Law Enforcement Forum, and SIRIUS. Infiltration of these entities can disrupt ongoing investigations and compromise sensitive intelligence shared among international law enforcement agencies.
However, this is neither the first nor the last activity of IntekBroker. We have compiled for you what happened in the last few days. To track such hacker activities on dark web sources like hacker forums, private Telegram channels, and other hidden platforms where cyber threats often originate, you can check SOCRadar’s Dark Web News.
Stay Informed on Threat Actors’ Activity on the Dark Web with SOCRadar!
Field Employee Tracking System| MiTrack App| Best Employee Tracking Solution|...informapgpstrackings
Keep tabs on your field staff effortlessly with Informap Technology Centre LLC. Real-time tracking, task assignment, and smart features for efficient management. Request a live demo today!
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How to Position Your Globus Data Portal for Success Ten Good PracticesGlobus
Science gateways allow science and engineering communities to access shared data, software, computing services, and instruments. Science gateways have gained a lot of traction in the last twenty years, as evidenced by projects such as the Science Gateways Community Institute (SGCI) and the Center of Excellence on Science Gateways (SGX3) in the US, The Australian Research Data Commons (ARDC) and its platforms in Australia, and the projects around Virtual Research Environments in Europe. A few mature frameworks have evolved with their different strengths and foci and have been taken up by a larger community such as the Globus Data Portal, Hubzero, Tapis, and Galaxy. However, even when gateways are built on successful frameworks, they continue to face the challenges of ongoing maintenance costs and how to meet the ever-expanding needs of the community they serve with enhanced features. It is not uncommon that gateways with compelling use cases are nonetheless unable to get past the prototype phase and become a full production service, or if they do, they don't survive more than a couple of years. While there is no guaranteed pathway to success, it seems likely that for any gateway there is a need for a strong community and/or solid funding streams to create and sustain its success. With over twenty years of examples to draw from, this presentation goes into detail for ten factors common to successful and enduring gateways that effectively serve as best practices for any new or developing gateway.
3. The Facts!
79 percent of smartphone owners check their device within
15 minutes of waking up every morning.
A 2011 university study suggested people check their phones
34 times per day.
However, industry insiders believe that number is closer to
an astounding 150 daily.
4.
5. First-To-Mind Wins
Companies who form strong user habits enjoy several benefits
to their bottom line.
These companies attach their product to “internal
triggers.” As a result, users show up without any
external prompting.
6. Instead of relying on
expensive marketing,
Habit-forming
companies link their
services to the
users’ daily
routines and
emotions
7. For Example!
A habit is at work when users feel a tad bored and
instantly open Twitter.
They feel a pang of loneliness and before rational thought
occurs, they are scrolling through their Facebook feeds.
But how does this works?
11. Internal Triggers
You get attached to the product by an emotion.
They form habits.
For example you associate Facebook with the need of social
connection.
12. The 5 whys?
One method is to try asking the question "why" as many
times as it takes to get to an emotion.
This will happen by the fifth “why.”
This is a technique adapted from the Toyota Production
System described by Taiichi Ohno as the “5 Whys Method.”
13. The 5 whys
Let's say we're building a fancy new technology called email
for the first time.
The target user is a busy middle manager named Julie.
14. 1 Why?
Why #1: Why would Julie
want to use email?
Answer: So she can send and
receive messages.
15. 2 Why?
Why would she want
to do that?.
Answer: Because she wants
to share and receive
information quickly.
16. 3 Why?
Why does she want to do
that?
Answer: To know what’s
going on in the lives of
her co-workers, friends,
and family.
17. 4 Why?
Why does she need to know
that?
Answer: To know if someone
needs her.
18. 5 Why?
Why would she care about
that?
Answer: She fears being out
of the loop.
19. Aha! Fear!
Fear is a powerful internal trigger and we can design our
solution to help calm Julie’s fear.
23. Action
Following the trigger comes the action: the behavior done in
anticipation of a reward.
The simple action of clicking on the interesting picture in
her newsfeed takes you to Pinterest
Its very related to the art and science of good Usability
design
24. Action
You have to leverage two pulleys of human behavior:
1.The ease of performing an action
1.And the psychological motivation to do it.
25. Quetions!?
Is Tapp easy to use?
What is the psychological motivation of users to use it?
What's the action that we want our users to perform after
they have Tapp? Can we improve on this?
26. Once the user completes the simple action of
clicking on the photo, he/she is dazzled by
what she sees next.
28. Variable Reward
What distinguishes the Hook Model from a plain vanilla
feedback loop is the hook’s ability to create a
craving.
Something that is predictable don't create Desire
29. Your Fridge
The unsurprising response of your fridge light turning on
when you open the door doesn’t drive you to keep opening it
again and again.
However, add some variability to the mix — say a different
treat magically appears in your fridge every time you open it
— and voila, intrigue is created.
30. Dopamine
Dopamine is one of the chemical signals that pass
information from one neuron to the next in the tiny
spaces between them
When most people talk about dopamine, particularly when
they talk about motivation, addiction, attention, or lust
31. The Reward
Research shows that levels of the neurotransmitter dopamine
surge when the brain is expecting a reward.
Creating a focused state, which suppresses the areas of the
brain associated with judgment and reason while
activating the parts associated with wanting and desire.
Slot machine, casinos, lotteries, variable rewards are
everywhere
32. When the user on Pinterest
Not only does she see the image she intended to find, but
she is also served a multitude of other glittering
objects.
The images are related to what she is generally interested
The exciting juxtaposition of relevant and irrelevant,
tantalizing and plain, beautiful and common, sets her
brain’s dopamine system aflutter with the promise of
reward.
34. Question!
1.Is Tapp exploiting this model?
2.How can we improve on variable reward?
3.How can we reward the user in Tapp without giving them
points or prices?
36. Investment
The last phase of the Hook Model is where the user does a
bit of work.
The investment phase increases the odds that the user will
make another pass through the hook cycle in the future.
The investment occurs when the user puts something into the
product of service such as time, data, effort, social
capital, or money.
37. Investment
The investment implies an action that improves the service
for the next go-around.
Inviting friends, stating preferences, building virtual
assets, and learning to use new features are all
investments users make to improve their experience.
38. Pinterest
As the user enjoys endlessly scrolling through the Pinterest
site, she builds a desire to keep the things that delight
her. By collecting items, she’ll be giving the site data
about her preferences. Soon she will follow, pin, re-pin, and
make other investments, which serve to increase her ties to
the site and prime her for future loops through the hook.
41. The Stats
4/5 young people walking on the street were playing Pokemon
Go
National television is reporting it in prime-time news.
It took PokemonGo less than 5 hours to get to the top spot
of the US App Store.
Furthermore, people aren’t just downloading it and leaving
42.
43. The Internal Trigger
Relive Nostalgia: PokemonGo is a second-coming. The seed
was planted more than a decade ago, in my formative
years. Like many others, I spent countless hours
capturing and training up Pokemon on our Gameboy’s.
Cure Boredom and Feel Connected: the more obvious internal
trigger is the same one that Facebook, Snapchat and
Instagram all feed on.
Be More Healthy: the game requires you to walk around
outside to play.
44. The External Triggers
FOMO: or the fear of missing out is insanely potent here.
Social Recognition: we want to show our friends how awesome
we are.
Sweet Marketing: Great trailers and social media.
45. The Action
How much effort is required to take an action.?
Not much it turns out. Because there are two primary actions
required to play the game and we already do these things
everyday!
1.To find Pokemon all you have to do is walk around outside
2.To catch Pokemon you simply flick the Pokeball at the
Pokemon to catch it.
46. The Variable Reward
As we walk around, open up the app for a second, we all
hope for that serendipitous Pokemon to appear on our
physical radar.
And all we have to do is “flick” that Pokeball and try to
catch it. This whole process, the chase, the catch, the
fear of missing out, these feelings are all giving us a
little hit.
47. In anticipation for the hit, we get a boost of
dopamine, the exact same chemical in our
brain that regulates the pleasure centres
48. The Investment
Time Spent—I’ve already spent a few hours, walking around,
catching Pokemon, levelling up, nurturing eggs, etc.
Social Network—perhaps the stronger investment is the one
that I’m not making directly. The fact that my own
friends are on it, that we’ll talk about it at lunch.
For example, suppose Barbra, a young woman in Pennsylvania, happens to see a photo in her Facebook newsfeed taken by a family member from a rural part of the state. It’s a lovely picture and since she is planning a trip there with her brother Johnny, the external trigger’s call-to-action intrigues her and she clicks. By cycling through successive hooks, users begin to form associations with internal triggers, which attach to existing behaviors and emotions. When users start to automatically cue their next behavior, the new habit becomes part of their everyday routine. Over time, Barbra associates Facebook with her need for social connection. Chapter two explores external and internal triggers, answering the question of how product designers determine which triggers are most effective.
It’s a lovely picture and since she is planning a trip there with her brother Johnny, the external trigger’s call-to-action intrigues her and she clicks. By cycling through successive hooks, users begin to form associations with internal triggers, which attach to existing behaviors and emotions.
Reward variability enviar una raspadita después de cada compra aunque gane el 1 de 10
Crear más juegos como raspaditas que puedan ser enviados después de compras. Slot, pensar en otros
La gente podría agregar tarjetas especiales haciendo algún tipo de actividad.
La gente podría subir de nivel de loyalty dependiendo de cuántas veces tapee o cuantos puntos llegue a acumular.
Mostrar un contador de puntos a lo RPG y mostrar cuánto le falta para hacer Level Up
Dejar a los usuarios enviar puntos limitada mente como Paypal