- Females are the major purchasers of Greek yogurt. The two main user groups are those who eat Greek yogurt alone and those who both eat and cook with it.
- Chobani is the most purchased brand, so it needs the largest shelf space. Fage is more popular for cooking, so promoting recipes could increase its sales.
- Most people eat Greek yogurt from single-serving cups. Large tubs are only purchased by frequent users looking to save money. Fruit inclusions show potential for revenue growth by adding variety.
NRWC2014 "Closing the Green Gap: What can the retailer do inside the store?"Hugo Guyader
Guyader, Ottosson, Witell (2014). "Closing the Green Gap - What can the retailer do inside the store?"
Slides presented at the 4th Nordic Retail and Wholesale Conference, hosted by Center for Retailing, Stockholm School of Economics, 4-6 November 2014.
Abstract: http://www.nrwa.se/MediaBinaryLoader.axd?MediaArchive_FileID=1ce77248-e41a-4e7e-84a9-74b81a311ffa&FileName=Closing+the+Green+Gap+What+can+the+retailer+do+inside+the+store.pdf
NRWC2014 "Closing the Green Gap: What can the retailer do inside the store?"Hugo Guyader
Guyader, Ottosson, Witell (2014). "Closing the Green Gap - What can the retailer do inside the store?"
Slides presented at the 4th Nordic Retail and Wholesale Conference, hosted by Center for Retailing, Stockholm School of Economics, 4-6 November 2014.
Abstract: http://www.nrwa.se/MediaBinaryLoader.axd?MediaArchive_FileID=1ce77248-e41a-4e7e-84a9-74b81a311ffa&FileName=Closing+the+Green+Gap+What+can+the+retailer+do+inside+the+store.pdf
it is about the case study inventing bisleri. In this we described about the SWOT analysis of the case and given respective analysis for the case. This is the most important case study for all the marketing analysts.
CP-Meiji Co, Ltd is one of the largest manufacturers and distributors of dairy products in Thailand. It was co-founded by the Charoen Pokphand Group and Meiji Dairies Corporation, the company that revived the real fresh milk market in Japan and the owner of world-class dairy manufacturing technology. And CP-Meiji is delivering the quality of freshness to customers by carefully selecting the freshest natural ingredients and manufacturing them with high-technology process.
But in the new Hong Kong market, some problems may still occur in the product market of Meiji Milk. The first one is there is not enough market visibility and brand awareness since CP-Meiji just entered Hong Kong market compared with those traditional local milk brands and world famous brank. Next, a few marketing promotion is applied to the Meiji. Lacking of brand image is also the severe problem laying on the development of Meiji Milk.
The objective of our project is to make a marketing strategy plan according to the customer questionnaires collected in Hong Kong market, which can improve and stimuli the product sales volume and gain the market share from other main competitors.
Team works presentation on "Customer insight toward Breakfast Cereals"
Market Analysis, Customer Needs, Customer insight, Segmentation, Target
University of Greenwich, Business School 2009/2010, Postgraduate ERASMUS Program, Term 1, Customer and Market Dynamics Course (CMD)
IMC 612 How the Green Wine Industry Influences Consumer BehaviorStephanie Marchant
As awareness of the consumers about environmental issues increases, the impact on their life-style, buying behavior, consumption pattern and purchasing habits is also changed in order to help improve the environment. Corporate strategies of environmental marketing include green advertisement, consumer willingness to pay more for green products, recycled products, biodegradable packaging, and eco-friendly labeling.
1. Consumer Usage and Attitude
Purchasing of yogurt cup habit .
Consumption of yogurt cup habit
Purpose of yogurt cup consumption
2. Brand Awareness and Brand usage
Awareness of yogurt cup brands
Brands ever consumed
Brands are consumed in the past 1 month
Brands most often consumed
Detail Findings:
1.Consumer Usage and Attitude
•Purchasing of yogurt cup habit .
•Consumption of yogurt cup habit
•Purpose of yogurt cup consumption
2. Brand Awareness and Brand usage
•Awareness of yogurt cup brands
•Brands ever consumed
•Brands are consumed in the past 1 month
•Brands most often consumed 2
1. Consumers’ Awareness & Acceptance to Green Trend in Food and Ingredients
2. Tracking Survey to Consuming Behaviours
- Utilization survey to new consumer behaviours
- Rankings of hot topic types among consumers
- Rankings of mindshare of YouTubers
it is about the case study inventing bisleri. In this we described about the SWOT analysis of the case and given respective analysis for the case. This is the most important case study for all the marketing analysts.
CP-Meiji Co, Ltd is one of the largest manufacturers and distributors of dairy products in Thailand. It was co-founded by the Charoen Pokphand Group and Meiji Dairies Corporation, the company that revived the real fresh milk market in Japan and the owner of world-class dairy manufacturing technology. And CP-Meiji is delivering the quality of freshness to customers by carefully selecting the freshest natural ingredients and manufacturing them with high-technology process.
But in the new Hong Kong market, some problems may still occur in the product market of Meiji Milk. The first one is there is not enough market visibility and brand awareness since CP-Meiji just entered Hong Kong market compared with those traditional local milk brands and world famous brank. Next, a few marketing promotion is applied to the Meiji. Lacking of brand image is also the severe problem laying on the development of Meiji Milk.
The objective of our project is to make a marketing strategy plan according to the customer questionnaires collected in Hong Kong market, which can improve and stimuli the product sales volume and gain the market share from other main competitors.
Team works presentation on "Customer insight toward Breakfast Cereals"
Market Analysis, Customer Needs, Customer insight, Segmentation, Target
University of Greenwich, Business School 2009/2010, Postgraduate ERASMUS Program, Term 1, Customer and Market Dynamics Course (CMD)
IMC 612 How the Green Wine Industry Influences Consumer BehaviorStephanie Marchant
As awareness of the consumers about environmental issues increases, the impact on their life-style, buying behavior, consumption pattern and purchasing habits is also changed in order to help improve the environment. Corporate strategies of environmental marketing include green advertisement, consumer willingness to pay more for green products, recycled products, biodegradable packaging, and eco-friendly labeling.
1. Consumer Usage and Attitude
Purchasing of yogurt cup habit .
Consumption of yogurt cup habit
Purpose of yogurt cup consumption
2. Brand Awareness and Brand usage
Awareness of yogurt cup brands
Brands ever consumed
Brands are consumed in the past 1 month
Brands most often consumed
Detail Findings:
1.Consumer Usage and Attitude
•Purchasing of yogurt cup habit .
•Consumption of yogurt cup habit
•Purpose of yogurt cup consumption
2. Brand Awareness and Brand usage
•Awareness of yogurt cup brands
•Brands ever consumed
•Brands are consumed in the past 1 month
•Brands most often consumed 2
1. Consumers’ Awareness & Acceptance to Green Trend in Food and Ingredients
2. Tracking Survey to Consuming Behaviours
- Utilization survey to new consumer behaviours
- Rankings of hot topic types among consumers
- Rankings of mindshare of YouTubers
Fage Yogurt has placed its account in review after nearly seven years with MullenLowe.
America’s second-biggest Greek yogurt company picked the shop then known as Mullen in late 2010, breaking with former agency of record Ogilvy & Mather. The IPG shop handled creative, digital, social, media planning and buying, brand strategy and public relations as Fage fought its chief competitor Chobani for market share.
Effect of milk price on dairy consumption in low income households in NairobiILRI
Poster by Silvia Alonso, Franziska Schneider, Emmanuel Muunda, Paula Dominguez-Salas, Francis Wanyoike and Nadhem Mtimet presented at the Agriculture, Nutrition and Health Academy Week, Accra, Ghana, 25–29 June 2018.
Spending Your Calorie Salary for TeensAmy Peterson
Four part program from the University of Nebraska Extension teaching youth about healthy eating, portion sizes, physical activity, and making healthy food choices.
Provided a detail market research and product study for Emulsar which designs, develops and produces innovative ingredients in the form of emulsions. The market study was done for the American Cluster which includes USA/Canada/Brazil wherein we had to choose a market and 2 possible products for Emulsar to make their transition into this market. With a vision for Emulsar at 2020 to give the world appetite for health and to raise awareness for functional food, our project was adjudged the best research proposal and market venture proposal
Similar to Behavioral and Attitudinal Study (Brief) (20)
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
As the call for for skilled experts continues to develop, investing in quality education and education from a reputable https://www.safalta.com/online-digital-marketing/best-digital-marketing-institute-in-noida Digital advertising institute in Noida can lead to a a success career on this eve
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
2. ü Female
is
the
major
gender
group
of
Greek
yogurt
purchase.
ü “EaJng
only”
and
“EaJng
and
cooking”
both
are
heavy
Greek
Yogurt
users
ü Chobani
needs
the
largest
shelf
space
as
it
is
the
mostly
purchased
brand
ü Fage
is
specially
aNracJve
when
using
it
in
a
recipe,
which
suggests
promoJon
scheme
ü Cut
the
shelf
space
for
large
yogurt
tubs
since
most
people
eat
from
a
single
serving
cup
ü Fruit
inclusions
are
potenJal
source
of
revenue
expansion
ü Disperse
frequency
of
inclusions
usage
suggests
“placement
beside
fruit
bar”
is
more
cost
effecJve
than
“special
Greek
Yogurt
inclusions”
KEY
FINDINGS
3. METHODOLOGY
Research
Goal
Understanding
differences
in
shopping
behavior
and
brand
preference
between
different
usage
situaJons
and
user
types
for
merchandising
decisions
Survey
Method
Sending
survey
to
a
a
set
of
households
selected
for
previously
purchasing
Greek
Yogurt
and
offering
a
chance
to
win
a
$100
Wegmans
gi_
cerJficate
Analysis
Tool
Applying
staJsJcal
analysis
including
chi-‐squared
test,
t
test
and
regression
to
address
differences
in
shopping
behavior
and
brand
preference
4. SAMPLE
DOESN’T
MATCH
WITH
POPULATION
ON
GENDER
Popula'on
Sample
Weight
Female
79%
85%
0.9312
Male
21%
15%
1.3852
• Chi-‐squared
test
on
goodness
of
fit:
p
=
0.02235
• Overweight
male
when
evaluaJng
preference
differences
between
gender
Source:
QuesJon
18.
Are
you……
base: n = 653
21%
79%
Popula'on
male
female
15%
85%
Sample
5. Source:
Q2.
Of
all
the
yogurt
you
have
eaten
in
the
past
month,
what
percentage
was
Greek
Yogurt
Q4.
How
do
you
use
Greek
Yogurt?
Q5.
In
the
past
month,
how
o_en
have
you
eaten
Greek
Yogurt?
• “EaJng
only”
and
“EaJng
and
cooking”
are
two
big
user
groups
in
the
market
NO
SIGNIFICANT
DIFFERENCE
IN
SHOPPING
FREQUENCY
AND
SHARE
OF
PURCHASE
BETWEEN
TWO
USER
TYPES
“EaJng
on
its
own
and
cooking”
“EaJng
on
its
own
only
“
base:
n
=
743
1.1%
63.8%
35.1%
0%
20%
40%
60%
80%
100%
cooking/recipes
only
eaJng
on
its
own
only
both
cooking
and
eaJng
on
its
own
88.16
91.42
5.01
5.15
• The
two
groups
are
equally
important
as
both
are
heavy
Greek
yogurt
users
(t
test)
p
=
0.02483
p
=
0.1114
About
90%
of
yogurt
purchase
is
Greek
yogurt
Eat
3-‐5
Jmes
a
week
6. Independent
sample
t
test
on
difference
“EaJng
on
its
own
and
cooking”
“EaJng
on
its
own
only
“
DIFFERENCE
IN
BRAND
PREFERENCE
BETWEEN
TWO
USER
TYPES
base:
n
=
743
Source:
Q4.
How
do
you
use
Greek
Yogurt?
Q7.
Please
indicate
how
o_en
you
eat
each
of
the
following
brands
of
Greek
Yogurt
1.64
1.63
2.95
2.28
• Give
Chobani
a
larger
shelf
space
than
Fage
• Explore
features
of
Fage
specially
aNracJve
when
using
it
in
a
recipe;
• Publicize
these
features
on
cooking
magazines
may
increase
sales
p
=
0.8435
p
=
1.371e-‐09
Chobani
is
the
most
purchase
brand
in
both
segments
Fage
is
not
popular
among
“eaJng
only”
“EaJng
and
cooking”
occasionally
buy
Fage
7. NO
SIGNIFICANT
CORRELATION
BETWEEN
SERVING
APPROACH
AND
EATING
FREQUENCY
Source:
Q5.
In
the
past
month,
how
o_en
have
you
eaten
Greek
Yogurt?
Q12.
What
percent
of
the
Jme
do
you…
• Most
people
eat
from
a
single
serving
cup
• Only
extreme
heavy
Greek
yogurt
users
tend
to
buy
large
tubs
to
save
money
1
=
Once
a
month
or
less
7
=
More
than
once
a
day
Regress
percent
of
Jme
buying
larger
tubs
on
eaJng
frequency
(
treat
frequency
as
categorical
variable)
8. Source:
Q10:
How
o_en
do
you
add
extra
ingredients
to
Greek
Yogurt?
Q11.
What
type
of
your
own
inclusion
do
you
add
to
your
Greek
Yogurt?
FRUIT
INCLUSIONS
ARE
POTENTIAL
SOURCE
OF
REVENUE
EXPANSION
base: n = 574
1.79
1.81
2.18
2.50
2.92
3.41
1
2
3
4
5
Syrups
Spices
Others
Nuts/Seeds/Trail
Cereal
Fruit
Mean = 52.63
How
O_en
Need
Extra
Ingredients
• 75%
of
consumers
find
over
20%
of
Jme
they
mix
in
other
ingredients
to
the
yogurt
• People
o_en
add
fruit
to
Greek
yogurt
and
cereal
someJmes
• Disperse
frequency
of
inclusions
usage
suggests
“placement
beside
fruit
bar”
is
more
cost
effecJve
than
“special
Greek
Yogurt
inclusions”
Mix-‐ins
Type
1
=
Never
7
=
Always
9.
Appendix
10. APPENDIX:
IS
THE
SAMPLE
REPRESENTATIVE
ON
GENDER
Popula'on
Sample
Weight
(pop/sample)
Female
0.79
0.848392
0.9312
Male
0.21
0.151608
1.3852
Chi-‐squared
test
for
given
probabiliJes
data:
table(sex)
X-‐squared
=
13.4207,
df
=
1,
p-‐value
=
0.0002489
Reject
the
null
at
any
confidence
level
*
Remove
the
rows
with
undefined
gender
11. APPENDIX:
COMPARING
“EATING
ON
ITS
OWN
ONLY”
AND
“EATING
ON
ITS
OWN
AND
COOKING
Cooking
only
Ea'ng
only
Cooking
and
Ea'ng
Count
8
474
261
Ra'o
0.01076716
0.63795424
0.35127860
1.
How
large
are
each
of
these
segments
in
this
survey?
2.
How
do
they
differ
in
share
of
yogurt
purchase?
Welch
Two
Sample
t-‐test
t
=
-‐2.2493,
df
=
640.084,
p-‐value
=
0.02483
alternaJve
hypothesis:
true
difference
in
means
is
not
equal
to
0
3.
How
o_en
they
eat
Greek
Yogurt?
Welch
Two
Sample
t-‐test
t
=
-‐1.5945,
df
=
528.735,
p-‐value
=
0.1114
alternaJve
hypothesis:
true
difference
in
means
is
not
equal
to
0
4.
Whether
they
buy
Chobani
or
Fage?
Welch
Two
Sample
t-‐test
t
=
0.1975,
df
=
517.316,
p-‐value
=
0.8435
t
=
6.1848,
df
=
461.45,
p-‐value
=
1.371e-‐09
alternaJve
hypothesis:
true
difference
in
means
is
not
equal
to
0
12. APPENDIX:
EXAMINE
THE
RELATIONSHIP
BETWEEN
EATING
FREQUENCY
AND
SERVING
APPROACH
*Treat
frequency
as
categorical
variable,
base
group
is
“once
a
month
or
less”;
each
coefficient
on
frequency
level
represents
the
increased
Jme
of
buying
large
tubs