This document provides tips for real estate agents to gain new listings and improve listing presentations. It recommends canvassing neighborhoods, using flyers, direct mail, social media, and open houses to find potential sellers. When presenting to clients, agents should bring market reports, stats on their past transactions, sample flyers, and demonstrate online tools like their mobile site and QR codes. The goal is to impress clients and stand out from competition by showcasing an agent's experience, communication methods, and marketing strategies.

1. Beefing UpYour
Listing Presentation
“At BHGRE Metro Brokers,
YOU come First!”

2. Listings Are Important!
Be the Leader in YOUR Market
• Inventory is low
• Prices are gaining
• Multiple offer situations
• Buyers come to listings!
Why are Listings Important?

3. Listings Are Important!
Be the Leader in YOUR Market
How to Gain Listings?

4. Listings Are Important!
Be the Leader in YOUR Market
• Door knocking – Canvasing neighborhoods your buyers want to be in
• E-flyers and email campaigns to your SOI
• Direct mail services (such as PinPoint!)
• Create your own cards and mail or hand deliver them
• Host open houses in price ranges that YOU want to list in, and then
talk to neighbors
• Reach out on social networking – Facebook, Twitter, etc.
• Get involved in your neighborhood and community functions
• “Just Listed” and “Just Sold” cards all around a new or recently
closed listing, doesn’t have to be yours!
How to Gain Listings? ASK FOR THEM!

5. Beefing It Up!
Adding FREE materials to your presentation
The Listing Presentation

6. • Site for Homes
• Kitchen Sink
• Have You Seen Your Metro
• Company Brokerage
Brochures!
Free Materials
From the Supply Superstore

7. • Fast Facts
• QR Codes
• Super Sunday
• Slideshow Virtual Tour
• 360 Virtual Tour
• Mobile Site Card
Flyers and more!
Free Materials
From the Supply Superstore

8. • Take some preliminary photos BEFORE
the appointment
• Create a sample flyer to show them
what you can do!
• If you don’t have time, have some
sample flyers available from a prior
listing
• If you’ve never had a listing before, ask
another agent if you can create a flyer
using their listing!
• On MetroNet and the Greenhouse
• Virtual tour?
Create a Sample Flyer
Impressing Them
Standing Apart from the Competition

9. • Available on MetroNet under “Market
Reports” in Marketing Tools
• Supply & Demand Reports
• Months Supply Reports
• Sold Median Price Reports
• Bank Reports
• Traffic Reports
Include Market Reports
Impressing Them
Standing Apart from the Competition

10. • Have you enabled
Google Analytics on
your website yet?
• Go to “Settings” and
then “Google Analytics”
• Click on “View
Instructions”
• Easy to set up, gives
you detailed stats for
your site
Pull YOUR Online Traffic
Impressing Them
Standing Apart from the Competition

11. • Depending on your
involvement on social
networking sites, you can
show how many people you
know and network with
• Facebook, LinkedIn and
Twitter
Show Off Your Social Footprint
Impressing Them
Standing Apart from the Competition

12. • Prove you are a real estate expert
• Provide copies of recent articles
about YOU (i.e. winning award,
gaining designation, etc.
• Always be on the lookout for relevant
information about your market and the
industry as a whole
• AJC, Atlanta Business Chronicle,
Realtor.org, Inman News, CNN
Money, WSJ, Etc.
• Check “Industry News” section on
MetroNet
Gather Recent Stats & Stories
Impressing Them
Standing Apart from the Competition

13. • Create a map with dots for every
listing you’ve helped buy/sell
• Include any stats about your selling
history:
• % of listings sold in 30 or 60 days
• % of listings sold at asking price
• % of homes bought below asking
price
• Average DOM for your listings
How Are YOUR Stats?
Impressing Them
Standing Apart from the Competition

14. • Explain how you communicate
• Email, cell, text
• Hours available
• Weekly reports/updates
• # times viewed online
• # inquiries
• # visitors
• Comments from inquiries/visitors
• If you say you’re going to update
them weekly… be sure you do!
Constant Communication
Impressing Them
Standing Apart from the Competition

15. • Pull the mobile site up on your
Smartphone (or have the client pull
it up on theirs)
• Demonstrate the site
• Use a radius search to pull up the
properties in their area by going to
“For Sale” -> “For Sale Nearby”
• Try this out beforehand to make
sure it works. You may need to step
outside to get a good GPS lock.
Demo the Mobile Site
Impressing Them
Standing Apart from the Competition

16. • Talk about the QR Code Sign and
how you can place one in their yard
• Properties for sale and rent
• QR Code Flyer
• This will only work once the
property is on MLS. Also, make
sure it works in the yard BEFORE
leaving it at your listing.
QR Code Signs
Impressing Them
Standing Apart from the Competition

17. PinPoint Database
Impressing Them
Standing Apart from the Competition
• Exclusive to BHGRE agents, PinPoint gives you access to the multitude of
contacts within Meredith’s database of subscribers to send targeted marketing.
• Design customized postcards and mail them to targeted buyers and sellers.
• The 85 million person PinPoint database is overlaid with demographic,
geographic and behavioral data points that allow you to “touch the people who
count, rather than counting the people you touch.”

18. • Sales associates now have access to a
customizable Listing Presentation
created in Microsoft PPT
• Each slide contains your photo, name
and contact information
• Talking points created for each slide
• Slides can be easily customized or
even removed
• Instructions are available on download
page under Marketing Tools on
MetroNet
Impressing Them
Standing Apart from the Competition
Listing Presentation PowerPoint

19. • SlideShare.net – This excellent website
allows you to load your Listing
Presentation PPT (or any other PPT)
and then share a link to the
presentation. It also allows others to
“find” your presentation on the
SlideShare.net website! Plus, it’s
absolutely free.
• Join.Me – Free, allows someone to
view whatever is on your screen. Great
for showing your Listing Presentation
PPT as well as demoing websites and
other items.
• Both work with iPad.
Impressing Them
Standing Apart from the Competition
Sharing Your PowerPoint

20. • Control PPT with iPhone
on either iPad or Mac
computer!
• Available on iOS for only
$9.99 and on Mac for only
$19.99
• Allows you to see notes on
your iPhone as you control
the PPT
Impressing Them
Standing Apart from the Competition
Keynote Remote for PPT

21. • If you haven’t had an opportunity to
take some photos yet, do so on the
way out of the home (at least some
quick exterior photos)
• Create a web commercial using the
Digital Marketing Center on the
Greenhouse
• Once completed send it to them
along with a “Thank You” note
saying how nice it would be to work
with them
Create a Web Commercial
After the Presentation
Standing Apart from the Competition

22. • If you decide against sending a
Web Commercial, be sure to at
least send a Thank You card
• Blank note cards are available for
only $3.20 for a pack of 20
(complete with envelopes)
Send a Thank You Card
After the Presentation
Standing Apart from the Competition