Higher education websites, like many of our institutions themselves, are often large and decentralized, complicating the task of becoming mobile-friendly. At the University of Vermont we are taking an economical and sustainable approach to developing our mobile efforts. We've created an iPhone app, dedicated mobile site, and responsive design templates that allow us to publish web content designed specifically to look and function great on mobile devices increasing website mobile traffic and improving interactions with both current and prospective students. Our strategy was designed to minimize the need to create any additional content by leveraging existing content and feeds from the website. By using an open-source mobile platform called Kurogo and our own homegrown CMS we avoided additional ongoing maintenance costs and decreased web development time. Both environments are customizable and flexible allowing us to easily add content and alter design over time. Moving forward, this strategy should allow our community to eventually get all the information they need in a format completely optimized for the size and functionality of their device.