SEO is the process of bringing in traffic and attracting new customers to your website. Read this guide and become an SEO expert in less than 5 minutes & do it yourself.

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ABOUT SEO
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( S E A R C H E N G I N E O P T I M I Z A T I O N )

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Search engine optimization (SEO) is the
process of improving the visibility of a website
or a web page in search engines via the
"natural" or “organic” search results.
Other forms of Search engine marketing
(SEM) target paid listings.
In general, the earlier (or higher on the page),
and more frequently a site appears in the
search results list, the more visitors it will
receive from the search engine's users.
DEFINITION

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WHY SEO ?
SEO involves attaining a higher ranking in search
engines via changes to your site content and code
to make it more relevant and therefore more
search engine compatible. It involves selecting the
most targeted keywords or keyword phrases that
relate to your web site.
Since the online business in becoming highly
competitive, websites who practice Search Engine
Optimization have an edge over their
competitors. When properly optimized, an SEO
campaign can deliver long-term gains, better
accessibility and cross browser compatibility.

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CREATE UNIQUE ND
ACCURATE PAGE TILES
Choose a title that effectively communicates
the topic of the page's content.
Each of your pages should ideally have a
unique title tag, which helps Google know
how the page is distinct from the others on
your site.
Titles can be both short and informative. If
the title is too long, Google will show only a
portion of it in the search result.

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Simple-to-understand URLs will convey content
information easily.
Creating descriptive categories and filenames for the
documents on your website can not only help you
keep your site better organized, but it could also lead
to better crawling of your documents by search
engines.
Use WORDS IN URL : URLs with words that are
relevant to your site's content and structure are
friendlier for visitors navigating your site. Visitors
remember them better and might be more willing to
link to them.
Create a simple directory structure : Use a directory
structure that organizes your content well and makes it
easy for visitors to know where they're at on your site.
Try using your directory structure to indicate the type
of content found at that URL.
IMPROVING SITE
STRUCTURE

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MAKE THE SITE
EASIER TO NAVIGATE
The navigation of a website is important in helping
visitors quickly find the content they want. Plan out
your navigation based on your homepage. Ensure
more convenience for users by using ‘breadcrumb
lists’ : A breadcrumb is a row of internal links at the top
or bottom of the page that allows visitors to quickly
navigate back to a previous section or the root page .
Use mostly text for navigation: Controlling most of the
navigation from page to page on your site through text
links makes it easier for search engines to crawl and
understand your site.

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Image-related information can be provided for
by using the "alt" attribute.
The "alt" attribute allows you to specify
alternative text for the image if it cannot be
displayed for some reason.
Store files in specialized directories and
manage them using common file formats.
OPTIMIZE YOUR USE
OF IMAGES

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A "robots.txt" file tells search engines whether
they can access and therefore crawl parts of your
site.
There are a handful of other ways to prevent
content appearing in search results, such as
adding "NOINDEX" to your robots meta tag, using
.ht access to password protect directories, and
using Google Webmaster Tools to remove content
that has already been crawled.
ROBOT. TXT

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HOW A SEARCH ENGINE
WORKS?
Search engines use programs called spiders, or bots,
to search the internet and document their findings.
Spiders firstly go to a webpage and analyse it
o Goes through the HTML code and categorises the
most important words (keywords) in the document.
It then moves on to any pages that linked from the
current page.
o This is one way how search engines find new
pages.
o It also visits pages that may not be linked by other
pages, but were submitted by search engines.

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SEO
TECHNIQUES
Keywords are the words on a webpage that best
describe that page.
When a spider goes through a webpage, it determines
the of frequently used words in the docuweightment,
and considers them the most important in the
document.
The words with highest weight are more likely to bring
up your web page when used as a search term.

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M E TA TA G S : Meta tags are used to provide a description of the page, and
a list of main keywords it uses.
o Search engines are getting smarter everyday, so they may penalise you for cramming.
o Some search engines reportedly don’t even look at the meta tags (e.g. Google).
T i t l e Ta g : The text in this tag shows up on the top of your browser window.
o Quite important to include keywords here, as the title will give a general summary for what your
page is about.
o Most search engines see this tag as an important tag for categorising what type of site you
have.

12. A N C H O R TA G S : One of the most important tags you must use for SEO.
o Spiders use these to crawl your site, so you must have links to pages throughout your site.
o Other sites that link to yours will send spiders your way also.
Google (and others) use anchor tags to rank your site in many ways:
o Firstly, text in anchor tags are given a lot of importance.
o If other sites link to you, this must mean your site is popular, and so you increase in rankings.
Since anchor tags are so important, it is vital that you include keywords in these tags
o SEs think the words to describe a link should give a good indication of what that page is about.
This is one reason why it is good to have a navigation bar that uses links to all your sites.
o Better that you use words, not images
o Try and use <a> tags, and not image maps, flash, etc.
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U P D AT E Y O U S I T E R E G U L A R LY :
Sites that are updated regularly are spidered and
indexed more frequently by Ses.
Sites that change often are considered by SEs as
sites that provide current information, and must
therefore (although not always) provide up to date
information.
D Y N A M I C S I T E : Dynamic code can make
updating your site very easy.
o Also useful for creating pages on the fly.
o E.g. A shopping cart with items you want to buy.
SEs do not always look favourably on pages with
dynamic data.
o You have to regularly update your site if you want to do well
with dynamic pages
o E.g. Forums

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MEASURING
RESULT
Once you have started your SEO campaign, you need to
measure your results and make sure you are improving on SE
Rankings
When you first make changes, SEs may take up to about four
weeks to scan your site for changes.
o There are millions of web pages for them to crawl, and so
it takes time for them to get to you.

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SEO SOFTWARE
SEO software can be used to scan many SEs for
phrases of your choice and produce visual results of
how your website is doing.
o Much faster than doing this manually.
o You can run regular searches and monitor your
positioning easily and efficiently.
Some SEO software can also help you scan you
pages and make suggestions for improvements.

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SEO TYPES
O N P A G E O P T I M I Z A T I O N & O F F P A G E
O P T I M I Z A T I O N
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ON PAGE
OPTIMIZATION
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On page optimization is what can be done on the pages
of a website to maximize its performance in the SE for
target keywords related to the on-page content.
On-page optimization stands for all the techniques
and methods used on website that is hosted on a
server.
On-page optimization has an effect on your website
listing in natural results.
On-page factors are controlled by coding on website
pages.

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ON PAGE SEO
ELEMENTS
Title tags 01
Meta tags 02
ALT tags 03
Header(H1,H2) tags 04
URL structure 05
Relevant keywords near
your inbound link
07
Content08
Keyword density09
Site maps10
Internal Linking 06
Usability11

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o R E S E A R C H O N K E Y W O R D S Find the best
keywords that describes your business and products offered.
The most searchable keywords terms by surfers.
o I M P R O V E K E Y W O R D S P R O M I N E N C E ,
D E N S I T Y & P R O X I M I T Y Keywords at the
beginning of your page. Total keywords contained within the
total text the closeness between two or more keywords.
o M E TA T I T L E Make attractive and easy to understand
title tag..
o M E TA D E S C R I P T I O N S Describe about your
business wisely so that surfer understand well about your
business.
o M E TA K E Y W O R D S Generate keywords set after
research has been done. These keywords best describe what
the surfers searching for.
KEYWORDS AND META
TAG GENERATION

20. H1 & H2 HEADING
FORMAT
H 1 & H 2 H E A D I N G F O R M AT
Applying H1 & H2 Tags in your source, will be helpful for
achieving high ranking.
A LT TA G S
Most sites contain images, it will be advisable to put ALT Tags
for all these images to make sites more Search Engine
Friendly.
K E Y W O R D S R I C H A N C H O R T E X T
Anchor text for both external links and internal links is the
powerful element for Search Engines Positioning.
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Off-page optimization (off-page SEO) is what can be
done off the pages of a website to maximize its
performance in search engines for target keywords
related to the on-page content and keywords in off -
page direct - links.
Off-page optimization is the most important part in
search engines optimization because it gives back links
to your sites and it requires a lot of work on a daily
bases.
It helps to maximize website performance in search
engine for arget keywords.
OFF PAGE SEO

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SE submission 01
Link building 02
Social Bookmarking
submissions
03
Directory submissions 04
Press releases 05
Article submissions06
Blog Submissions07
Forums and comment
posting
08
Media submissions09
OFF PAGE
OPTIMIZATION

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S E A R C H E N G I N E S U B M I S S I O N S
– First step in off-page optimization is submit the
website manually in search engines. Mainly there are
three search engines i.e. Google, MSN, Yahoo.
L I N K B U I L D I N G
o What is Link Popularity ? Link Popularity refers to
the number of links pointing TO your site FROM
other sites on the Web. Building links is one of the
most important factors in getting top placements on
the major search engines
o Why are links so important? Now a days, inbound
links are the one of most important factors for
getting a high keyword ranking, the most search
engines are ranking their search result based on
the link popularity from your site. Not the quantity of
links, but the quality of those links is important.
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INBOUND &
OUTBOUND LINKS
I N B O U N D L I N K S
o A Link from a site outside of your site.
o Inbound links means send visitors to your site, generally
this is seen as good think for SEO.
O U T B O U N D L I N K S
o A link to a site outside of your site
o Outbound links means send visitors away from your site
G E N E R A L LY AV O I D T H O S E T H I N G S
F O R E X A M P L E ( L I N K E X C H A N G E )

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D I R E C T O RY S U B M I S S I O N S :
This is the most popular way of getting hundreds of
free quality backlinks. It is the one way inbound
links to your website. It drives relevant traffic to
your site which converts into sale. It is a long term
and efficient process. There are thousands of web
directories over internet and they offer both free
and paid links.
P R E S S R E L E A S E S :
It is a way of publicity that can be done for an
online business or website. You can post press
release include fresh, interesting information or
news related to a site in Press release site such as
prlog.org .It is a public relation announcement
issued to the news media and other targeted
publications for the purpose of letting the people
know of development of company.

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A R T I C L E S U B M I S S I O N S :
It is one of the off page technique which is very
useful. Write keyword and content rich article on
your own niche topic and then post it to article
sites available online will create backlinks and
some traffic. You might get more traffic if your
article is published on other websites.
S O C I A L B O O K M A R K I N G /
M A R K E T I N G :
It is a process which not only create backlinks
but also help in gaining popularity of a website
and getting huge traffic. There a whole bunch of
social websites online which allow you to insert
a link and information of your website by making
account on them. It drive quality traffic and
increase link popularity because search engines
“index” the pages within these sites more fast
then others.

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B L O G S U B M I S S I O N S :
It is another Off-page technique that will give lot of
quality links to the website. Write good quality and
informative blogs and submit to reputed and
search engine friendly blog sites.
M E D I A S U B M I S S I O N S
S L I D E S H A R E :
Make PPTs(PowerPoint Presentations) and submit
it to slide share..
V I D E O S U B M I S S I O N S :
One of the seo step is video submission which is
widely considered as a great captain for the
success for generate traffic for a website or when
dealing with website advertisement. Placing a
videos in several distribution channels like you
tube, metacafe etc you add the video community
traffic to the existing ones.

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R E V I E W
Identify your target audience
Discover your competitors
Find out keywords, that your
target audience use
Build content, site structure and internal
navigation with respect to SEO and
important keywords
Public outside your web
Acquire external links to
your website
Monitor your traffic
Evaluate results and do
improvement

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The whole internet world
in your pocket
# C o n v e n i e n t I P r a c t i c a l I I m m e d i a t e
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