How to rank your website with On page SEO Techniques

1. Search Engine
OPTIMIZATION

2. What is SEO ?
SEO stands for search engine optimization. SEO is the process of taking steps
to help a website or piece of content rank higher on Google.
The key difference between SEO and paid advertising is that SEO involves
“organic” ranking, which means you don’t
pay to be in that space. To make it a bit simpler, search engine optimization
means taking a piece of online content and optimizing it so search engines like
Google show it towards the top of the page when someone searches for
something.
To better understand how you can rank your content higher in the search
engines, you need to first understand how search works.

3. How Search Engine works ?
Search engines perform several activities in order to deliver search results.
●Crawling - Process of fetching all the web pages linked to a website. This task is performed by a software, called a
crawler or a spider (or Googlebot, in case of Google).
●Indexing - Process of creating indexes for all the fetched web pages and keeping them into a giant database from
where it can later be retrieved. Essentially, the process of indexing is identifying the words and expressions that best
describe the page and assigning the page to particular keywords.
●Processing - When a search request comes, the search engine processes it, i.e. it compares the search string in the
search request with the indexed pages in the database.
●Calculating Relevancy - It is likely that more than one page contains the search string, so the search engine starts
calculating the relevancy of each of the pages in its index to the search string.

4. ● Retrieving Results - The last step in search engine activities is retrieving the best matched results. Basically, it is nothing more than
simply displaying them in the browser.
Search engines such as Google and Yahoo! often update their relevancy algorithm dozens of times per month. When you see changes
in your rankings it is due to an algorithmic shift or something else outside of your control. Although the basic principle of operation of all
search engines is the same, the minor differences between their relevance algorithms lead to major changes in results relevancy.

6. What is SERP?
Search Engine Results Page (SERP) The page that
a search engine returns after a user submits a search
query. In addition to organic search results, search
engine results pages (SERPs) usually include paid
search and pay-per-click (PPC) ads.

7. What is ON Page & Off Page SEO
Conceptually, there are two ways of optimization:

8. How to Select a Domain Name
The domain name will be your business address. Hence, it is imperative that you choose the domain name
with utmost care.Many people think it is important to have keywords in a domain. Keywords in the domain
name are usually important, but it usually can be done while keeping the domain name short, memorable,
and free of hyphens. Using keywords in your domain name gives you a strong competitive advantage over
your competitors. Having your keywords in your domain name can increase click through rates on search
engine listings and paid ads as well as make it easier to using your keywords to get keyword rich descriptive
inbound links. Avoid buying long and confusing domain names. Many people separate the words in their
domain names using dashes or hyphens. In the past the domain name itself was a significant ranking factor
but now with advanced search engines, it is not a significant factor anymore.
Keep two to three words in your domain name −it will be more memorable. Some of
the most memorable websites do a great job of branding by creating their own words.
Examples include eBay, Yahoo!, Expedia, Slashdot, Fark, Wikipedia, Google...
You should be able to say it over the telephone once and the other person should know
how to spell it and they should know what you sell. If you can do that AND work
keywords there, good for you. If you can't, skip the keywords.

9. Page Naming ( URLStructuring )
The filename should preferably be short and descriptive.
● It is always good to use the same keywords in a filename as well as in page title.
●Do not use filenames such as service.htm or job.htm as they are generic. Use the actual service
name in your file name such as
computer-repairing.htm.
● Do not use more than 3-4 words in file names.
● Separate the keywords with hyphens rather than underscores.
● Try to use 2 keywords if possible.

10. What is SEO Copywriting
SEO Copywriting is the technique of writing viewable text on a web page in such a way
that it reads well for the surfer, and also targets specific search terms. Its purpose is to
rank highly in the search engines for the targeted search terms.Along with viewable text,
SEO copywriting usually optimizes other on-page elements for the targeted search terms.
These include the Title, Description, Keywords tags, headings, and alternative text. The
idea behind SEO copywriting is that search engines want genuine content pages and not
additional pages often called "doorway pages" that are created for the sole purpose of
achieving high rankings.

11. What is Search Engine Rank ?
When you search any keyword using a search engine, it displays thousands of results
found in its database. A page ranking is measured by the position of web pages
displayed in the search engine results. If a search engine is putting your web page on
the first position, then your web page rank will be number 1 and it will be assumed as
the page with the highest rank.

12. What is Heading Tags in SEO
Header tags, also known as heading tags, are used to separate headings and
subheadings on a webpage. They rank in order of importance, from H1to H6, with H1s
usually being the title. Header tags improve the readability and SEO of a webpage.

13. Here's a quick guide on header tags and what they're used for:
H1— The title of a post. They're usually keyword-centric, focused around the "big idea" of a
page or post, and crafted to grab a reader's attention.
H2 — These are subheaders that classify the main points of your paragraphs and separate
sections. Consider using semantic keywords related to the "big idea" in your H1while also
helping the reader easily find the sections they want to read.
H3 — These are subsections that clarify the points made in the H2 further. Alternatively, they
can be used in formatting lists or bullet points.
H4 —These are subsections that clarify the points made in the H3 further. Alternatively, they
can be used in formatting lists or bullet points.
The "H" in H1,H2, etc. officially stands for "heading element," though the SEO community also
commonly calls these tags "header tags."
As you can guess from the guide above, the numeral indicates the hierarchical relationship
between each one (with H1being the most important, H2 being less important, and so on).

14. Anchor Text:
Anchor text is the visible, clickable text in a hyperlink. In modern browsers, it's often blue
and underlined,
<a href="http://www.example.com">Example Anchor Text</a>
Canonical Tag:
A canonical tag (or rel=canonical) is a small piece of HTML code that helps search engines
to determine the “main” version of the page from the rest of the pages that are identical or
very similar to it.

15. Why are canonical tags important in SEO?
The primary purpose of the canonical tag is to tell search engines which page is the main, original version and
which are just duplicates that look the same.
Generally speaking, websites usually contain at least some pages that are considered duplicates – they display the
same content but with different URLs.
In these instances, Google has to decide which page to choose for indexing and ranking purposes – it won’t use all
the pages as search results since they all look identical or just very similar.
For example, product pages are usually displayed not only by 1
main URL. They can be also displayed with various URL
parameters that are often used (e.g. for sorting, currency, sizes, etc.):
https://www.randomshop.com/clothes/shirts.html
https://www.randomshop.com/clothes/shirts.html?Size=XL
https://www.randomshop.com/clothes/shirts.html?Size=XL&color=red