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Presentation on the basics of what Search Engine Optimization is. Originally presented to the Boulder Entrepreneurs Meetup Sept 2009.

Published in: Education, Technology, Design
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  1. 1. SEO Search Engine Optimization 101 What is SEO
  2. 3. Define our term. What is Search Engine Optimization? Search engine optimization (SEO) is the process of improving the volume or quality of traffic to a web site from search engines via "natural" ("organic" or "algorithmic") search results.
  3. 4. In corpus linguistics a keyword is a word which occurs in a text more often than we would expect to occur by chance alone. Keywords are calculated by carrying out a statistical test (e.g., loglinear) which compares the word frequencies in a text against their expected frequencies derived in a much larger corpus, which acts as a reference for general language use. AntConc is a freely available text analysis tool capable of calculating keywords. KEYWORDS Corpus linguistics is the study of language
  4. 6. Coke vs Pop People search how they think and talk
  5. 7. <a href=” ”> Omnidant </a> <a href=” ”> Coolest company in the world </a> Is different from for the algorithm. How you read the page is not how search engines reads and remembers the page. Anchor text
  6. 8. <html> 

 <title> Hello World </title>
 <body bgcolor=&quot;white&quot; text=&quot;blue&quot;>

 <h1> My first page </h1> 

 This is my first web page and I can say anything I want in here - I do that by putting text or images in the body section - where I'm typing right now :) 
 </html> Head Body Footer H yper T ext M arkup L anguage The first publicly available description of HTML was a document called HTML Tags, first mentioned on the Internet by Berners-Lee in late 1991.
  7. 9. The beginning of basic html tags The original basic html tags were developed with scientific papers in mind. Html H codes were among the original group of tags developed. If you look at a scientific paper, you can see why. A research paper can be broken into parts. There is a title to the document, which is your <H1> tag. The paper is organized based on the ideas that need to be conveyed. These are your <H2> tags. These ideas are supported by main facts, your <H3> tags – which are supported by paragraphs, the <P> tags.
  8. 11. HTML tags to double check <title> <meta name=“description” content=”xyz”> <h1> to <H6> Most to least important <a href <img src=”xxxxx.jpg” alt=”xyz”> Have a site map too. Make it easy for the spiders.
  9. 12. Algorithm In mathematics, computing, linguistics, and related subjects, an algorithm is an effective method for solving a problem using a finite sequence of instructions. Algorithms are used for calculation, data processing, and many other fields.
  10. 14. Page Rank: A page is important if it is pointed to by other important pages Mathematical PageRanks (out of 100) for a simple network (PageRanks reported by Google are rescaled logarithmically). Page C has a higher PageRank than Page E, even though its has fewer links to it: the link it has is much higher valued. A web surfer who chooses a random link on every page (but with 15% likelihood jumps to a random page on the whole web) is going to be on Page E for 8.1% of the time. (The 15% likelihood of jumping to an arbitrary page corresponds to a damping factor of 85%.) Without damping, all web surfers would eventually end up on Pages A, B, or C, and all other pages would have PageRank zero. Page A is assumed to link to all pages in the web, because it has no outgoing links.
  11. 16.
  12. 17. The Google webmaster guidelines are a list of suggested practices Google has provided as guidance to webmasters. Websites that do not follow some of the guidelines may be removed from the Google index. A website experiencing problems being indexed or ranked well can find direction in the guidelines. Often websites are not following all of the guidelines and may experience a lower ranking in Google's search engine results or complete removal from the Google index. There are currently thirty-one guidelines which are split into four categories: Quality: There are five &quot;basic principles&quot; and eight &quot;specific guidelines&quot; in this category. These guidelines are directed toward deceptive behavior and manipulation attempts that may lessen the quality of the Google search engine results. Violations of the quality guidelines are the most common reason of a website being removed from Google's index. Technical: There are five guidelines in this category . These guidelines cover specific issues that may inhibit a web page from being seen by Googlebot, which is Google's search engine crawler. Design and content: There are nine guidelines in this category . These guidelines give practical information to webmasters concerning the way their site is built and represent the most common unintentional mistakes that webmasters make. When your site is ready: There are five guidelines in this category . These guideline provide specific direction for a webmaster who has created a new site and are also relevant for older sites which are not yet in the Google index. Google's webmaster's tools contains software to help webmasters to follow these guidelines.
  13. 18. Measure results with analytics.
  14. 19. Make pages primarily for users, not for search engines. Google Quality guidelines - basic principles
  15. 20. Keywords Learning how to use keywords can help your pages in searches, so see where the best tools are and improve your keyword usage. Links Learning how to link can help your pages in searches, so see where the best tools are and improve your backlinks, inbound links, and internal links usage. Content Seo practices for good content usages and how it can affect your page rank and search accessible with the search engines. Learn how original content is not the only factor involved with good seo content. Visual See how the look of your web page plays a part in your page rank and overall performance. Learn the best visual SEO rules. Url Your domain name or web address known as your url have some affect on your page rank. Learn the best SEO practice when selecting the url.
  16. 21. Result Oriented Approach <ul><li>What are your goals?
  17. 22. What is your target audience?
  18. 23. How do you measure success?
  19. 24. What is your site providing? </li></ul>
  20. 26. Tools you can use: <ul><li>
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  27. 33. </li></ul>
  28. 34. Question or Comments Mark Lusher [email_address] 303-731-6072 1035 Pearl St. Fourth Floor Boulder, Co 80302 Material presented to Boulder Entrepreneurs Sept 2009