The document discusses a practical approach to innovation, emphasizing the importance of taking action and solving real problems rather than getting lost in theoretical studies. It encourages individuals to embrace failure and learning as part of the innovation process, focusing on making an impact where it matters. The key takeaway is that true innovation is about delivering value and being creative rather than adhering to complicated definitions.

1. become innovative
a how to
george tziralis | 270310 |creative economy conf | athens

2. what is innovation?

3. our perception

4. we used to
think a lot
about it

5. we used to
read the books

6. the truth is
•meta-study is cool, but
•the real fun is in action
•things tend to be simple

7. what is innovation?
•oversold
•over complicated
•over & over again

8. initiative, that is
•switch mode and move
•from your sofa to your
computer

9. put your hands on
•a real problem
•use common sense
•hurdles are your safe
harbor

10. study
•what & how it works
•what & why it doesn’t

11. focus
•on what you can have
an impact on
•skip (or just monitor)
everything else

12. go play
•fail
•learn
•repeat

13. take initiative
•& make things happen
•some will call you
innovative
•you’ll just be delivering
value & your creative self

14. thank you
gtziralis@gmail.com
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