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Market-driven
innovation management,
   from the inside in

 Georgios G. Tziralis  Ilias P. Tatsiopoulos, NTUA
        APMS 2008, Sep 15-17, Helsinki
Enterprises and organizations
seem like market-agnostic, semi-
permeable bubbles, in a market-
       powered universe.
the problem
• Innovation management and idea selection
• in general:
 - n potential evaluators of ideas
 - m ideas,
 - evaluated by i variables each
• optimal solution: the evaluation of an
  omniscient agent
background
• need for efficient information aggregation
• tools in use so far vary
 - nominal groups, brainstorming, discussion
     boards and voting systems
 -   poor for information evaluation (static,
     low motive, etc)
• other options?
Market Drive Innovation Management, from the inside in
Market Drive Innovation Management, from the inside in
Market Drive Innovation Management, from the inside in
Market Drive Innovation Management, from the inside in
Market Drive Innovation Management, from the inside in
Market Drive Innovation Management, from the inside in
Market Drive Innovation Management, from the inside in
Market Drive Innovation Management, from the inside in
Market Drive Innovation Management, from the inside in
Market Drive Innovation Management, from the inside in
Market Drive Innovation Management, from the inside in
Market Drive Innovation Management, from the inside in
Market Drive Innovation Management, from the inside in
Market Drive Innovation Management, from the inside in
Market Drive Innovation Management, from the inside in
Market Drive Innovation Management, from the inside in

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Market Drive Innovation Management, from the inside in

  • 1. Market-driven innovation management, from the inside in Georgios G. Tziralis Ilias P. Tatsiopoulos, NTUA APMS 2008, Sep 15-17, Helsinki
  • 2. Enterprises and organizations seem like market-agnostic, semi- permeable bubbles, in a market- powered universe.
  • 3. the problem • Innovation management and idea selection • in general: - n potential evaluators of ideas - m ideas, - evaluated by i variables each • optimal solution: the evaluation of an omniscient agent
  • 4. background • need for efficient information aggregation • tools in use so far vary - nominal groups, brainstorming, discussion boards and voting systems - poor for information evaluation (static, low motive, etc) • other options?