Beauty Apps Consumer Behaviour
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Beauty App in India, How they market therie product, Important concept of marketing, which marketing concept beauty apps use
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How AI changes the marketing gamePillar-Based Marketing Master Class - Ryan Brock
Pillar-Based Marketing Master Class - Ryan BrockDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
In this humorous and data-heavy Master Class, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fastAmazing and On Point - Ramon Ray, USA TODAY
Amazing and On Point - Ramon Ray, USA TODAYDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Mastering SEO for Google in the AI Era - Dennis Yu
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Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.Mastering Email Campaign Automation Strategies and Best Practices - Michelle...
Mastering Email Campaign Automation Strategies and Best Practices - Michelle...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Gokila digital marketing| consultant| Coimbatore
Myself Gokila digital marketing consultant located in Coimbatore other various types of digital marketing services such as SEM
SEO SMO SMM CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Gokila digital marketer
Coimbatore
How To Navigate AI - The Future is Yours to Define - Tim Hayden
How To Navigate AI - The Future is Yours to Define - Tim HaydenDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
As 2023 proved, the next few years may be shaped by market volatility and artificial intelligence services such as OpenAI's ChatGPT and Perplexity.ai. Your brand will increasingly compete for attention with Google, Apple, OpenAI, and Amazon, and customers will expect a hyper-relevant and individualized experience from every business at any moment. New state-legislated data privacy laws and several FTC rules may challenge marketers to deliver contextually relevant customer experiences, much less reach unknown prospective buyers. Are you ready?Let's discuss the critical need for data governance and applied AI for your business rather than relying on public AI models. As AI permeates society and all industries, learn how to be future-ready, compliant, and confidentlyscaling growth.
Key Takeaways:
Primary Learning Objective
1: Grasp when artificial general intelligence (""AGI"") will arrive, and how your brand can navigate the consequences. Primary Learning Objective
2: Gain an accurate analysis of the continuously developing customer journey and business intelligence. Primary Learning Objective
3: Grow revenue at lower costs with more efficient marketing and business operations.Story Telling Master Class - Jennifer Morilla
Story Telling Master Class - Jennifer MorillaDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
The Strategic Impact of Storytelling in the Age of AI
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Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...
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Conferences like DigiMarCon provide ample opportunities to improve our own marketing programs by learning from others. But just because everyone is jumping on board with the latest idea/tool/metric doesn’t mean it works – or does it? This session will examine the value of today’s hottest digital marketing topics – including AI, paid ads, and social metrics – and the truth about what these shiny objects might be distracting you from.
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website = https://digitaldiscovery.institute/
address = C 210 A Industrial Area, Phase 8B, Sahibzada Ajit Singh Nagar, Punjab 140308
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In this dynamic session titled "Future-Proof Like Beyoncé: Syncing Email and Social Media for Iconic Brand Longevity," Carlos Gil, U.S. Brand Evangelist for GetResponse, unveils how to safeguard and elevate your digital marketing strategy. Explore how integrating email marketing with social media can not only increase your brand's reach but also secure its future in the ever-changing digital landscape. Carlos will share invaluable insights on developing a robust email list, leveraging data integration for targeted campaigns, and implementing AI tools to enhance cross-platform engagement. Attendees will learn how to maintain a consistent brand voice across all channels and adapt to platform changes proactively. This session is essential for marketers aiming to diversify their online presence and minimize dependence on any single platform. Join Carlos to discover how to turn social media followers into loyal email subscribers and ultimately, drive sustainable growth and revenue for your brand. By harnessing the best practices and innovative strategies discussed, you will be equipped to navigate the challenges of the digital age, ensuring your brand remains relevant and resonant with your audience, no matter the platform. Don’t miss this opportunity to transform your approach and achieve iconic brand longevity akin to Beyoncé's enduring influence in the entertainment industry.
Key Takeaways:
Integration of Email and Social Media: Understanding how to seamlessly integrate email marketing with social media efforts to expand reach and reinforce brand presence. Building a Robust Email List: Strategies for developing a strong email list that provides a direct line of communication to your audience, independent of social media algorithms. Data Integration for Targeted Campaigns: Leveraging combined data from email and social media to create personalized, targeted marketing campaigns that resonate with the audience. Utilization of AI Tools: Implementing AI and automation tools to enhance efficiency and effectiveness across marketing channels. Consistent Brand Voice Across Platforms: Maintaining a unified brand voice and message across all digital platforms to strengthen brand identity and user trust. Proactive Adaptation to Platform Changes: Staying ahead of social media platform changes and algorithm updates to keep engagement high and interactions meaningful. Conversion of Social Followers to Email Subscribers: Techniques to encourage social media followers to subscribe to email, ensuring a direct and consistent connection. Sustainable Growth and Minimized Platform Dependence: Strategies to diversify digital presence and reduce reliance on any single social media platform, thereby mitigating risks associated with platform volatility.Etsy Marketing Guide - Tips For Selling Digital Products
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Top digital marketing institutein noida
As the call for for skilled experts continues to develop, investing in quality education and education from a reputable https://www.safalta.com/online-digital-marketing/best-digital-marketing-institute-in-noida Digital advertising institute in Noida can lead to a a success career on this eve
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Beauty Apps Consumer Behaviour
- 1. BEAUTY APPS PRESENTED BY: ABHISHEK THAKUR(02) ADESH KUMAR(03) KAMLESH PORUA(23) MUDITA MANDAL(35) PRIYA JAISWAL(46) SHAMBHAWI(58) SNEHA NAGAR(67) VISHAL SWAMI (82)
- 2. About the Case • Meitu has over 15 photo-editing apps — have been downloaded on 1.2 billion devices across the world. • “At present, all handset makers are looking to include Ailed beauty mode in their camera phones,” • men contribute to over 40% of their user base. Experts says the market size for such apps at ₹100 crore in India. • Meitu’s India journey started in July 2016 with the launch of BeautyPlusMe, now rebranded as Plus Me. It’s a 3x lighter version of Meitu’s flagship photo-editing app, BeautyPlus, and meant for users in tier-2 and -3 • Marketing beauty apps in India is a challenge, “They’ll use it in private and abuse it in public.” • Most of these apps spend next to nothing on customer acquisition
- 3. Cont. • Meitu has failed to turn in a profit in the decade since its launch in China. It did reduce its losses to $7 million last year, down 91% compared to the previous year • Meitu is also banking on its second app Makeup Plus to kick-start monetization in India. • French cosmetic products chain Sephora has seen a 30% conversion rate for users who try products through its Virtual Artist app • Meitu is also banking on its second app Makeup Plus to kick-start monetization in India. • French cosmetic products chain Sephora has seen a 30% conversion rate for users who try products through its Virtual Artist app
- 4. Market • Market Size – 100 Cr. • Instagram – 95 million/day photos posted • Facebook – 1 lac / min photos posted • 50% of users edit their photos before posting these online. • User base Meitu – 100 million youcam – 15 million pics art – 23 million
- 5. • 42% of Indian population uses internet. • 320 million internet user in urban and 210 million internet user in rural area. • These app have the way of doing business in the beauty industries.
- 6. Components of Value • Benefits • Image benefit (association with celebrity ) • Brand Ambassador - Figure of authority • Cost • Psychic Cost is reduce by upgrading the app by including new features. • Effort and time Cost are reduced by making the app very user friendly and available across various platform. • Customer Engagement • Emotional Bond
- 7. NEEDS GOAL AND MOTIVATION • NEED - Acquired need. • GOAL - Product specific goal. • MOTIVES - Emotional motives. • MOTIVATION - Negative motivation.(figure of authority) • Maslow need hierarchy theory – Social Needs.
- 8. PERSONALITY • FREUDIAN THEORY - ID • HORNEY’S THEORY(THE CAD) - Compliant • TRAIT THEORY - INNOVATIVENESS-High DOGMATISM-Open minded NEED FOR UNIQUENESS-Low OPTIMUM STIMULATION LEVEL-Low SENSATION SEEKING- Low VARIETY OR NOVELTY SEEKING- Low
- 9. PERCEPTION • Beauty app remain in the differential threshold • People tend to use beauty app but do not go public about it • People post edited photos of themselves but want their friends to believe that “this is how I woke up” • Aspect of perception Selection – Motives (Marketer targets customer who are obsessed about their looks) Organization – Figure and ground Interpretation – Stereotypes (Fairness implies to beauty)
- 11. Learning • Process - Intentional (active) • Stimulus Generalisation- (line extension and form extension) • Level of Involvement- High • Cognitive Learning • Extensive Problem Solving • Learn-Feel-Do
- 12. Perceptual Map New Technology Traditional User Friendly User Hostile Beauty APP Photoshop
- 13. SEGMENTATION • Generation • Silent Generation • Baby boomers • Gen X • Gen Y • Gen Z • Millennials • Personality • Compulsive • Gregarious • Authoritarian • Ambitious
- 14. TARGETING Generation • Generation Y • Generation Z (1994-2012) • Millennials (2012 - present) Personality • Gregarious
- 15. Positioning • CFR – Industry Level • Point of parity(POP) – Photo editing() • Point of difference (POD) – easy to use and user friendly • Reference group – Friends and Relative
- 16. Type of Innovation • Dynamic Continuous Innovation Product Features • Relative advantage • Compatibility • Complexity • Trialability • Observability