The document discusses strategies for establishing an arts and entertainment district in Bloomington, Indiana. It outlines a plan to inform people about arts/entertainment options using mobile apps and websites, attract people to new areas through specific events and public art displays, and encourage exploration of the city through transportation tracking tools and activity maps. Research findings on successful districts in other cities informed the proposed solutions.

1. Bloomington Entertainment & Arts District Inform. Attract. Explore. John Booher, Bala Chennupati, David Royer HCID, School of Informatics, Indiana University

2. Intro Inform Attract Explore Strategy Conclusion Problem To establish an entertainment and arts community concentrated in the lively and healthy urban core of Bloomington . Bloomington Entertainment & Arts District

4. Bloomington Arts & Entertainment District Intro Inform Attract Explore Strategy Conclusion Primary Research Findings on Districts Bloomington Downtown is not large enough for distinctive sections. Streets don’t have an identifiable character in proposed districts. It is important to concentrate on building a vibrant community first.

5. Bloomington Arts & Entertainment District Intro Inform Attract Explore Strategy Conclusion Solution Inform Providing arts & entertainment information to people allows them to make better decisions. Attract Events & other attractions pull people to new arts & entertainment destinations. Explore City exploration helps people connect with the city & visit destination they usually would not go to.

6. Inform By informing users about arts and entertainment destinations we empower them to make their own decisions and go to the art & entertainment destinations they enjoy most.

7. Predispositions People care about the atmosphere understand public transportation People don’t like to walk Designing information that fits Bloomington Intro Inform Attract Explore Strategy Conclusion

8. Research People don’t look at kiosks GPS tracking for public transit People care about ambiance Too many choices leads to confusion The number of people and the overall noise level can be measured People choose activities beforehand but tend to forget Intro Inform Attract Explore Strategy Conclusion

10. Intro Inform Attract Explore Strategy Conclusion Insights Information displays currently can’t be easily read, and create information overload Current information sources: flyers, ads, and websites. People must be aware of information, and have the leeway to look at and assimilate

11. Intro Inform Attract Explore Strategy Conclusion Insights The opinions/views of the residents must be taken into consideration Incentives or good reasons are needed for people to explore new districts. Their should be multiple transportation options International students exploration would depend on transport.

12. Concepts Mobile Activity Detector What is the popular place to be today? Signage to Mobile Information System I want more information and how do I remember? Next Bus Mobile Tracker How can I get there and how long will I have to wait? Web to Mobile Info Portal Can I stay informed and get updates to local happenings? Intro Inform Attract Explore Strategy Conclusion

13. Intro Inform Attract Explore Strategy Conclusion Next Bus Mobile Tracker Text message 4 digit code on bus stop and receive text message back with next bus arrival times. http://www.scienceblog.com/community/older/2000/F/200005148.html

15. Intro Inform Attract Explore Strategy Conclusion Mobile Activity Detector Allows users to check through a mobile device or website to the activity level of city locations. Activity Zone Quiet Zone Mobile Device

17. Intro Inform Attract Explore Strategy Conclusion Signage to Mobile Information System Text code on advertisement to receive more information about event and event reminder through text message. http://www.cavalierdaily.com/CVArticle.asp?ID=20870&pid=1196

19. Intro Inform Attract Explore Strategy Conclusion Web to Mobile Info Portal View current events and attractions online or through mobile device and get email or text message reminders. Website Database Mobile Device email

21. Attract Specific events will attract people to parts of Bloomington they have never been to before. This is a great way to have people enjoy the entire Bloomington arts and entertainment scene.

22. Intro Inform Attract Explore Strategy Conclusion Predispositions People need incentive to visit new places. People like activities that are fun. Promotions for an event attract people. Residents are a major part of the people to be attracted.

23. Intro Inform Attract Explore Strategy Conclusion Research Streets are the life of a city Urban Streets are the stages on which the public life of the community is acted out. Great Streets Urban Design Guiding Principles. http://www.ci.austin.tx.us/greatstreets/3gs.htm Streets rather than individual buildings must be the primary focus of urban development. Alan Jacobs, author of “Great Streets”. http://www.smh.com.au/news/arts/a-light-on-night-souls/2005/08/11/1123353438471.html

24. Intro Inform Attract Explore Strategy Conclusion Research Public Art “ Art in the public environment can help to establish a stronger sense of place and a continuity between the past, present and future.” Black & Vernooy + Kinney Joint Venture for Austin’s redevelopment . http://greenespace.blogspot.com/2005/07/chicago-footnote-2-park-that-works.html

25. Intro Inform Attract Explore Strategy Conclusion Research Participation and Community Community participation and social activity are among the top reasons why people attend arts and cultural programs. Reggae to Rachmaninoff: How and Why people participate in arts and culture, Chris Walker, Stephanie Scott-Melnyk, Kay Sherwood

26. Intro Inform Attract Explore Strategy Conclusion Insights Art in public places attracts people to visit them. Some venues like the Mathers museum or the History Center are viewed by people as being esoteric. People who have lived in the city for a while, will have specific points/events of interest. Residents will participate more if they have a sense of community.

27. Intro Inform Attract Explore Strategy Conclusion Concepts Games to attract people to venues Local art displayed across the districts Interactive projections/art on the Streets Events conducted on a large scale integrating multiple venues

28. Games to attract people to venues Intro Inform Attract Explore Strategy Conclusion Changes perception of venues Brings people together Pictures: Come Out and Play Festival, NYC http:// www.comeoutandplay.org /category/general/ http://www.comeoutandplay.org/2006/09/01/hot-books/

29. Local art displayed on the streets Intro Inform Attract Explore Strategy Conclusion Attracts people Promotes local artists Creates character for the city http://studenttravel.about.com/od/melbournephotos/ig/Melbourne-Street-Photos/Southbank--Melbourne.htm http://gallery.east-harlem.com/showphoto.php?photo =718&password=&sort=1&cat=998&page=1

31. Events conducted integrating multiple venues Intro Inform Attract Explore Strategy Conclusion Themed event integrating restaurants, museums and theaters. An event for promoting individual venues as well as the city. http:// www.lotusfest.org / http:// www.weekofchocolate.com/index.htm

32. Strategy for implementation Intro Inform Attract Explore Strategy Conclusion Make design guidelines for street and building development Make a mechanism for the discovery of local artists Introduce art / Interaction on the streets collaborating with the artists Make relationships with local venues and businesses Conduct events integrating venues and businesses Promote the city as a unified arts and entertainment location. Immediate Steps Make relationships with artists 10 year plan Beyond Work with organizations to promote and create an identity for them

33. Explore City exploration helps people connect with the city & visit destinations they usually would not go to.

34. Intro Inform Attract Explore Strategy Conclusion Predispositions Many people enjoy exploration. A large number of Bloomington residents don’t explore all areas. Students, who constitute a major population, rarely explore due to busy schedules. Having people explore all parts of Bloomington is a good thing. Physical exercise, a key component of exploration, leads to healthier, happier citizens.

35. Intro Inform Attract Explore Strategy Conclusion Research When people experience something and act in the creation of it, there is more of a connection and a better experience. John Dewey 20% of people 18-28 have mp3 players. Over 22 million adults in the U.S. PEW Research Interactive games are persuasive and can change people’s habits. Ian Bogost People need often need a “good reason” to go to a part of town they would usually not go. Focus Group Narrative is a powerful tool that can draw people in & persuade them. Andrea Learned

36. Intro Inform Attract Explore Strategy Conclusion Insights To move people to less known districts, put something their they can create or interact with. Interactive games and play can get people to go to parts of the city they have never been before. Allowing people to explore the city through narrative will make them more comfortable visiting areas they have not previously visited. Allowing people to create exploration for others creates a better experience and more connection. Different people prefer different types of exploration.

37. Intro Inform Attract Explore Strategy Conclusion Concepts Audio Walks Explore Bloomington while listening to various audio tracks on personal audio devices. These can be artistic or factual/historical. Geocaching Explore Bloomington with a GPS device in search of a hidden treasure. Mixed Reality Games Exploratory games that are played physically in Bloomington but are tracked and scored digitally.

38. Audio Walks Intro Inform Attract Explore Strategy Conclusion Walk a path through the city while listening to a specified audio file on their portable music player. Artist Walks Deal with artistic expression and fictional stories Informational Walks Informational walks give factual or historical information. http://www.artnet.com/magazineus/reviews/lawrence/lawrence8-18-05_detail.asp?picnum=3

41. Geocaching Intro Inform Attract Explore Strategy Conclusion GPS Device & Clues Create Your Own Log Books & Prizes http://www.textually.org/textually/archives/cat_sms_and_the_arts.htm?p=2

43. Mixed Reality Games Intro Inform Attract Explore Strategy Conclusion Played physically, scored and tracked digitally. These games are varied, but most of them involve exploration of large urban areas. http://www.gastfreunde.net/index.php?id=35

45. Implementation How to implement the ideas as a whole so that Bloomington is a leading entertainment and arts destination.

46. Intro Inform Attract Explore Strategy Conclusion Keys to Implementation Success Focus on Developing Districts Student Involvement Community Leaders Leverage Existing Information Channels

47. Intro Inform Attract Explore Strategy Conclusion The District Strategy Our User Research A Changing City An Iterative Human-Centered Approach

48. Intro Inform Attract Explore Strategy Conclusion Conclusion