uPublishU 2014--Moving Beyond Online Sales

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Originally presented at uPublishU, this presentation outlines several options for marketing your self-published titles to libraries.

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  • uPublishU 2014--Moving Beyond Online Sales

    1. 1. Moving Beyond Online Sales Marketing to Libraries uPublishU 2014
    2. 2. Speakers • Patricia Payton, Senior Manager of Publisher Relations and Content Development, Bowker • Ian Singer, VP, Group Publisher, Media Source • Lori Bennett, Digital Liaison, Nelson Literary Agency, LLC • Jessica West, Branch Manager, Rust Library
    3. 3. LJ Patron Profiles, Vol II, Issue 1 Oct 12 0 10 20 30 40 50 Author Book Club/Community Online Retailer/Bookstore General Web Search Library How I find Self-Published Books I want more self-published books Demand for Self Published Books Power ePatrons Power Patrons Other Patrons
    4. 4. Source: 2013 eBook Usage in Public Libraries Reports (Q4/2013) FREE DOWNLOAD AVAILABLE AT: www.thedigitalshift.com/research/ebook-usage-u-s-public-libraries-2013-report 11% - NOT offering ebooks 89% - We offer ebooks
    5. 5. Source: 2013 eBook Usage in Public Libraries Reports (Q4/2013) FREE DOWNLOAD AVAILABLE AT: www.thedigitalshift.com/research/ebook-usage-u-s-public-libraries-2013-report Through a Vendor 70% - No 23% - No, Considering 6% - Yes 1% Yes and want more Direct from Author 65% - No 20% - No, Considering 12% - Yes 3% - Yes and want more
    6. 6. Source: 2013 eBook Usage in Public Libraries Reports (Q4/2013) FREE DOWNLOAD AVAILABLE AT: www.thedigitalshift.com/research/ebook-usage-u-s-public-libraries-2013-report 74% - Fiction 26% - Nonfiction
    7. 7. Source: 2013 eBook Usage in Public Libraries Reports (Q4/2013) FREE DOWNLOAD AVAILABLE AT: www.thedigitalshift.com/research/ebook-usage-u-s-public-libraries-2013-report 0% 20% 40% 60% 80% 100% Other Foreign Language Reference YA Nonfiction Children's Nonfiction Children's Picture Books Children's Fiction YA Fiction General Adult Nonfiction General Adult Fiction
    8. 8. Source: 2013 eBook Usage in Public Libraries Reports (Q4/2013) FREE DOWNLOAD AVAILABLE AT: www.thedigitalshift.com/research/ebook-usage-u-s-public-libraries-2013-report 0% 20% 40% 60% 80% 100% Other Sign outside Monitor in Library Blogs Local News eNewsletters Newsletters Library Display Social Media Signage Flyers/Bookmarks Word of Mouth Library Website
    9. 9. “Readers are the ones who build buzz, on their Facebook pages and Twitter accounts. On their review blogs . . . . Forget Publishers Weekly. Forget Kirkus. That’s trying to fashion bestsellers through bookstores. Bestsellers happen through readers……we’ve seen what indies have done with perma-free and giveaways. We see that the authors who shun DRM, who trust their readers, who embrace pirates, sit up there on the top 10 lists.” - Hugh Howey
    10. 10. Ian Singer - VP, Group Publisher Library Journal isinger@mediasourceinc.com FREE REPORT LOCATED AT: www.thedigitalshift.com/research/ebook-usage-u-s-public-libraries-2013-report
    11. 11. MOVING BEYOND ONLINE SALES: MARKETING TO LIBRARIES
    12. 12. Overview
    13. 13. Venues
    14. 14. To Market
    15. 15. Metadata
    16. 16. Marketing Tip: Quality eBook Production
    17. 17. Marketing Tip: Price Pulsing
    18. 18. Marketing Tip: Library Marketing Programs
    19. 19. Marketing Tip: Miscellaneous
    20. 20. International Author Outreach
    21. 21. Sales Not surprisingly, library sales do not rival their eRetailer counterparts. For us, OverDrive is the leader. How do you get sales data?  OverDrive allows self-serve sales data pulls  3M allows self-serve sales data pulls  Baker & Taylor sends sales data monthly
    22. 22. The Last Word
    23. 23. » Produces a paperback book in 4-8 minutes » Full-color cover with black and white interior » Customers design their own cover and book block or receive help from librarians » Print 1 copy or 100 copies, true on-demand » Cost is between $5 and $25 per book
    24. 24. » Over 700 books printed » 35 local, mostly self-published authors » 6 titles created as part of library programs
    25. 25. » Total Authors: 50 » Self-published: 22 » Traditionally Published: 28 » Story Time Authors: 24 » Total attendance: 300+ » Society of Children’s Book Writers and Illustrators (SCBWI)
    26. 26. » Centrally located at one library branch » Author must reside in Loudoun County » Currently 147 Titles
    27. 27. » Ask about author events and book signings » Network with other authors » Approach the library as a group » Ask about library programs and how to help » Ask how your book could appear in the library » Continue to market, mention the library
    28. 28. » Don’t launch your book until its ready » Seek professional help with editing or reach out to a writer’s group for assistance » Seek help with your cover design, compare your design with professionally produced books » Print proof copies and distribute them to readers, get input, make changes and be prepared to print several drafts » Get a well-known or expert individual to review your book and place a quote on the cover
    29. 29. 43

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