Be brave and show that you’re a Viking!
At the start of the campain, the main focus is on the Vikings (so current customers). Mobile Vikings communicates to their Vikings (via e-mail, social media and sms) that they can be the representative of Mobile Vikings. They have to show/ prove that they’re a Viking by doing something brave (e.g. Stand alone in front of people and sing, act, be funny, or deliver a talk; overcome your fear; brave jobs like policemen or fire-fighters; … )
and put the proof (video/ photo) on an online platform which is a part of their website: The Viking Territory. (To make sure that all participants are Vikings, let them login.)
After they put their proof on the platform, you encourage them to share this on the social media platforms of Mobile Vikings (with hashtag #bebrave)
The Vikings are involved in the marketing campaign, are committed to the brand. increases customer retention
They will act as a brand advocate because they show they’re proud to be a Viking by sharing it with their peers. increases awareness
The campaign will last for 2 months.
Mobile Vikings will go through all the videos/ photos and take the best ones to create a video where they show all the brave Vikings and conclude with “Do you dare to join?”
his video will be shared on all their social media channels and every participant of the campaign will we asked to share this video. They act like brand ambassadors! They will share it because they’re highly involved in the campaign and they feel proud.
The video will reach a big crowd mass communication brand awareness and acquisition increases.
A a motivation: the person with the best proof wins a skydiving jump for free (cost = € 200/ person)
Fits with proximity: being close to the customer because they make a campagin based on the input of their Vikings.
