Many people believe Behaviour Driven Development (BDD) is about Test Automation. It's true that BDD and ATDD tools such as Cucumber and SpecFlow are often used in Test Automation however, that is only the tip of the proverbial iceberg. This is a rather narrow viewpoint which completely misses the benefits brought about by the hugely improved requirements and time saved as well as the cost savings brought about by these changes in workflow and development methodology. This talk was given at the Surrey Software Testing Club (STC) in Guildford.