Professor Eric Luther teaches broadcast journalism at a community college. He has a background in media production and taught communications courses as an adjunct at other colleges before becoming the full-time curriculum and department chair at his current college. He provides an overview of the class, which will cover broadcast journalism basics, include real-world examples and in-studio practice projects, and is graded based on quizzes, assignments, and projects.

1. Professor Eric Luther
 TX Community College transfer student
 SMU: Dallas,TX – Bachelors of Humanities
 NYU: NewYork, NY – Masters inArts &
Humanities Education
 10 years in media production (mainlyTV news)
 Taught communications and media courses as
adjunct at other community colleges – came to
WCC Full-Time in fall 2010
 Curriculum & Department Chair, Communications
& MediaArts

2. Students:
 Who are you and what brings you to
this class?
 What are your journalism/media
interests?

3. TODAY’S OVERVIEW:
 Go over Class Outline
 Discuss Broadcast Journalism Basics
 Breaking News KCBS Documentary
 Class Materials are posted on
Blackboard prior to class meeting
 GOTOTHIS COURSE SECTION ON
BLACKBOARD NOW

4.  All assigned class work and materials can be found
in the corresponding WEEKLY CLASS MATERIAL &
ASSIGNMENTS area of the course blackboard shell:

5.  Click into the appropriate week of
class meeting:

6.  There you will see all the assigned work &
material

7.  CONTACT INFO
 COURSE DETAILS
 GRADING DETAILS
 CLASS POLICIES
 GENERALTOPIC OUTLINE

8.  LECTURES/COVERAGE OF CLASS
MATERIAL
 BLACKBOARDAND IN-CLASS QUIZZES
& ASSIGNMENTS
 REAL-WORLD EXAMPLES OF
BROADCAST JOURNALISM
 IN-STUDIO PRACTICE AND PROJECTS

9.  Course Outline is subject to change
 Discussion is encouraged but please
be polite not only when talking, but
listening – communication is a two-
way street
 Questions?

10. Broadcast Journalism =
broadly cast programming via
electrical methods
 Radio
 Television
 Internet
 Mobile

11. Print Journalism =
news stories you read and
don't see or hear being read to
you

12.  RADIO from about 1910
(BROADCAST MEDIA)
 TELEVISION from about 1950
(BROADCAST MEDIA)
 INTERNET from about 1990
(DIGITAL MEDIA)
 MOBILE from about 2000
(DIGITAL MEDIA)

13. CONVERGENCE MEDIA
The combining of traditional
broadcast avenues likeTelevision
and Radio with aspects of digital
media found in Internet and Mobile
technology

14. 60 MINUTES:
The Coming Swarm
 The best journalism flows from logical thinking,
solid research, and comprehensive reporting –
see if this example doesn’t strike you as an
effective piece of broadcast journalism

15.  The best way to learn journalism is by
doing journalism so, in addition to
lectures, presentations, real-world
examples, and discussions, you will do
writing exercises and in-studio/on-
camera delivery of stories as the major
part of the course

16.  What are some examples of broadcast
journalism that you find most effective
in your everyday news consumption?
What qualities do they possess that you
find important to their success?Why do
think they work while others might fail?

17.  Broadcast Journalism – especially during
breaking news – can be very exciting
 In this short documentary we see the
workings ofTV station KCBS (CBS-Los
Angeles)
 Although the technology has advanced since
this was made, all the journalistic activities,
fast pace, deadlines, and concerns remain
basically the same today

18.  In five sentences, write about a newsworthy
event you witnessed first-hand at some
point in your life; it can be a sporting event,
a car accident, a fight on the street, a public
concert/appearance, the long lines at
school registration, problems with traffic,
etc.

19.  DO NOTWRITE IN FIRST PERSON (don’t use “I”
in your copy) – write it as you would for
broadcast
 READ IT OUT LOUDTO SEE HOW IT SOUNDS!
 Use appropriate and proper grammar, spelling,
and punctuation
 Five sentences only!
 Due before you leave class today!

20.  Read the first chapter of your book
for next time – “Characteristics of
Broadcast NewsWriting”