The document provides guidance on creating an effective press release. It defines a press release as a written communication distributed to media to provide information and draw attention to something. It should be 1-2 pages, written clearly and concisely. The document outlines key sections of a press release, including the headline, dateline, lead paragraph answering who, what, when, where, why and how, quotes, and ending with "-30-". It emphasizes keeping press releases short, factual, and written from a journalist's perspective.

1. Press Release
Prepared By:
Manan Shah
Parth Desai
Pooja Nikhar
Triveni Setia
Vikash Prasad

2. Flow of presentation
 Press Release???
 Features
 Need for Press Release
 Formation of Press Release
 Key Things to Remember

3. Press Release???
 Written communication
 Distribution to the media
 Usually a one or two page document
 Aims to provide information
 Draw attention to something

4. Features
 To preview an upcoming event
 Written in Clear, concise manner
 Always a high priority for media producers to cover
 Written with the most current and pertinent
information
 To inform the public about something that has
already occurred

5. Need for Press Release
 Promote a particular event or initiative
 Report on a particular event
 Introduce a new product or service
 Increase the visibility of your leaders
 Remind people of what your group does and
how active in the community you are

6. Formation of Press Release
 Decide why you are writing a press release and
determine your focus
 Keep it short and to the point. Usually, press
releases are not more than one page
 Print the words "FOR IMMEDIATE RELEASE" in
the top left-hand margin in all caps
 Follow this line with relevant contact information:
name, title, address, phone number, e-mail address

7. Formation of Press Release
 Create a headline and center it in bold type just above
the first line of the body of the press release
 Headlines typically highlight the most important,
significant or shocking fact in the release
 Create a dateline – the first line of the body of your
press release
 Include the city where the release is generated and the
date
 LOS ANGELES, CALIF. - January 1, 2000

9. Formation of Press Release
HEADLINE
 TEENS: ULTRA-THIN MOVIE, POP STARS
SET BAD EXAMPLE
SUB HEAD
 Website Forumgoers Weigh In: Teens Don't Find
Ultra-Thin Celebs Attractive;
Girls Say Negative Self-Images Reinforced by
Hollywood's Super-Skinny

10. Formation of Press Release
The Press Release Lead
LOS ANGELES, CALIF. - January 1, 2000
America's teenagers are angry at Hollywood for
glamorizing ultra-thin bodies, and many girls
say they feel too self-conscious about their
bodies as a result of watching TV, movies and
music videos.
According to theplace4vitamins.com President
John Smith, anger and resentment toward the
Hollywood ultra-thin runs deep, particularly
among teenage girls

11. Formation of Press Release
 Beginning paragraph includes 5 W’s and 1 H,
this is called the lead. These basic elements of
lead are:
 What happened
 Who did it
 Why it happened
 Where it happened
 When it happened
 How it happened

12. Formation of Press Release
• Body
• Quote
• Include notes to journalist
• Include photographs
 Center these marks, " # # #" or "-30-", at the
bottom of the page to indicate the end of your
release

13. Formation of Press Release
A quote
"I was surprised by the level of anger expressed in these
messages," Smith said. "Teenagers are far more clued into
this issue than most people would imagine.“
Conclusion sentence: describing about the
company:
The place4vitamins.com was founded in 1997 to
provide consumers with a wide choice of vitamins,
supplements and herbal products. The site offers a
range of articles, research materials and message
forums for the health conscious consumer.

14. Key Things to Remember
 Stay away from hype-bloated phrases like
"breakthrough", "unique", "state-of-the-art"
 Always write it from a journalist's perspective.
Never use "I" or "we" unless it's in a quote
 Read lots of good newspaper writing, such as the
Times Of India or Economic Times to get a feel for
the style
 Shorter is better. If you can say it in two pages,
great. If you can say it in one page, better