The document discusses wireless communication and the telecom industry. It provides details about the evolution of the wireless industry globally and in India. Key points include that wireless communication transfers information without wires, the first cellular system was launched in 1983 in the US, and the global telecom industry was worth $4.7 trillion in 2012. In India, the industry has gone through three phases of development. Airtel is one of the largest players and was the top cellular service provider in India as of 2012.

1. BUSINESS COMMUNICATION
Ms.Aparajita Dasgupta

2. TELECOM INDUSTRY

3. Wireless communication
 Wireless communication is the transfer of information
between two or more points that are not connected by an
electrical conductor.
 Wireless operations permit services, such as long-range
communications, that are impossible or impractical to
implement with the use of wires.
 commonly used in the telecommunications industry to refer to
telecommunications systems (e.g. radio transmitters and
receivers, remote controls etc.) which use some form of
energy (e.g. radio waves, acoustic energy, etc.) to transfer
information without the use of wires. .

4.  Information is transferred in this manner over both
short and long distances
 A revolution in wireless telecommunications began in
the first decade of the 1900s with pioneering
developments in radio communications by Nikola
Tesla and Guglielmo Marconi.
 Encompasses various types of fixed, mobile, and
portable applications, including two-way
radios, cellular telephones, personal digital
assistants (PDAs), and wireless networking.

5.  The first cellular system in the U.S. was
put into operation by the Bell System in
Chicago, in 1983.
 Systems also being installed in Japan
and Europe, the beginning of a
worldwide deployment (in fact, the first
Japanese system was installed in Tokyo
in 1979.
 Only in the late 1990s,cell phone users
in the U.S. been provided with true
nationwide service.

6.  Global telecommunications industry was
about a $4.7 trillion sector in 2012
32 players in the global market
China mobile China Unicom
Vodafone MTS
Airtel AT&T
America mobile Telenor
Orange Maxis Communication
BSNL
MTN group

7. INDIA
 The entire evolution of the telecom industry
can be classified into three distinct phases.
 Phase I- Pre-Liberalization Era (1980-89)
 Phase II- Post Liberalization Era (1990-99)
 Phase III- Post 2000

8. PHASE 1
 Formation of MTNL and VSNL in 1986.
PHASE 2
 Private sector was entered in cellular &paging services
in 1992
 TRAI formed in 1997
PHASE III
 BSNL established in 2000.
 CDMA Technology launched 2000.
 VSNL privatized 2002.
 FDI opens upto 74%, 2005.
 Number portability introduced.

9.  The telecom subscriber base, 935.2
million as of 31st december,2012.
 Market size based on revenue of
Wireless Communications industry is
currently estimated at about 2.85
Trillion

11. AIRTEL
Bharti Airtel
limited was
incorporated on July 7, 1995
Headed by Sunil Bharti Mittal.
Head quarters in New Delhi.
Presence in 20 countries……
Bangladesh , Sri lanka,
Ghana,Kenya,Nigeria, Congo…

12. Till now journey
 1995: launched cellular service ‘AIRTEL’ in Delhi.
 1998:formed joint venture with british telecom to launch
internet service..
 2005:launches video service for its gprs service customer in
22, February .
 2007: tied up with HTC for touch screen mobile.
 2008:tied up with US base apple to bring popular gsm based
iPhone in country.
 2009:introduce broad range of new m-commerce services.
 2010: submitted its 3g spectrum started from April 9.
 2012: was ranked first in term of subscriber of cellular operator
in India.

13. Market share
 Overall customer base stands at 262.3
million, across 20 countries
 Consolidated total revenues at 20,239 crore.

14. Acquisitions and Mergers
 Acquired ZAIN in March 2010 & launched its
operation in 15 African countries.
 Bought 10%stake Telecom Seychelles &
increased global presence to 19 countries.
 acquire 49% stake in Qualcomm may 2012,
Inc.'s fourth-generation (4G) broadband
venture India.

15. PRODUCT OFFERING’S
 2G
 3G
 4G
 FIXED LINES
 WIRILESS INTERNET
 DIGITAL TV
 MONEY
 SMART DRIVE

16. SWOT
STRENGTHS:-
 Largest cellular service provider in India.
 Pan India footprint
 Only Indian operator, with VSNL, that has an
international submarine cable
 Bharati Airtel and Mercedes AMG
PETRONAS announce Race Partnership for
2012 Formula1 Airtel India Grand Prix.

17. WEAKNESS:-
 Price competition from BSNL and MTNL
 Untapped rural market
 Decreasing ARPU (Average revenue per
user)
OPPURTUNITIES:-
 Fast expanding IPLC market
 Latest and low cost technologies
 Untapped rural market
THREATS:-
 New entrant’s low price offering
 Mobile number portability