The document discusses brand differentiation for motorbikes. It analyzes motorbikes on four levels - instrumental values, direct expressive values, central values, and levels of consumer involvement. Motorbikes are seen as a convenient and effective mode of transportation compared to alternatives like cars or trains. They are easy to use, give good mileage, have low maintenance costs, and help navigate traffic. Motorbikes represent adventure, sports, and a reliable way to travel daily at an affordable cost. The brand aims to be seen as a means of efficient transportation that allows users freedom and excitement.

1. Vikram singh - 110 Goldi -28 Robin-80 Ashvin- Manish-44 Yogesh-114 Motorbike

2. Brand Values Instrumental Values Direct Expressive Values Central Values

3. Instrumental Value Mode of transportation Better millage

4. Instrumental Value Makes Teeth Stronger Avoids Bad Breadth

5. Direct Expressive Value Conscious Modern – People Educated People Youthful

6. Central Value Security – Confidence – Affiliation –

7. 4 Levels of Consumer Involvement In Brand Differentiation Relevance Preference Level Commitment

8. Differentiation Alternatives for bikes are car , scoters , auto rickshaw , train ,and many other mode of transportation. As compared to these products bike is: More easier to use. More Effective. Helps to move faster than four wheelers in traffic.. Also gives more millage. Less maintenance cost.

9. Relevance Bike is always perceived by people as a product which: Usage as mode of transportation Easy to use Technically invented. Gives more millage Helpful in traffic

10. Preference Level Contains power break which helps to controlled in high speed Easy to ride Easy available Use in adventure and race

11. Commitment Its a product which symbolizes a Millage and safest way to maintain the daily outgoing as mode of transportation.. It also symbolizes its users being adventures and sports.

12. 4 Q’s Who am I ? What do I do for you? What do I mean to you? How does it stand apart?

13. Who am I ? I am a motorbike .

14. What do I do for you ? Transportation Reduce long distances Avoid traffic Entertain

15. What do I mean to you ? I keep you moving faster and less expensive.

16. How does it stand apart? Contains power and less need less space to move, also gives more millage and stand apart from other mode of transportation.

18. THANK YOU