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Jane Charlton Jisc Comms Inst Innov Project C M Jan2010


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Jane Charlton Jisc Comms Inst Innov Project C M Jan2010

  1. 1. 1/29/2010| | Slide 1<br />JISC projects: Communications & Marketing<br />Institutional Innovation Programme Meeting<br />Jane Charlton, <br />Communications Co-ordinator29 January 2010<br />Joint Information Systems Committee<br />Supporting education and research<br />
  2. 2. 1/29/2010| | Slide 2<br />Introducing the JISC Brand<br /><ul><li>JISC is an internationally renowned and respected organisation and a national success story in the UK public sector.
  3. 3. As a consequence JISC needs to be:
  4. 4. more visible
  5. 5. increasingly responsive
  6. 6. demonstrate greater transparency across its range activities to multiple stakeholders.
  7. 7. We encourage JISC projects to become ‘ambassadors’ of JISC in order to raise awareness and demonstrate the value of our activities</li></li></ul><li>Introducing the JISC Brand: brand values<br /><ul><li>Transformational – enabling institutions to evolve and succeed
  8. 8. Innovative (take risks on behalf of the community)
  9. 9. Responsive (to institutional customers)
  10. 10. Respected (knowledgeable and authoritative)
  11. 11. Collaborative (working with partners and institutions)</li></ul>1/29/2010| | Slide 3<br />
  12. 12. 1/29/2010| | Slide 4<br />Acknowledging JISC<br /><ul><li>JISC standard text:</li></ul> JISC inspires UK colleges and universities in the innovative use of digital technologies, helping to maintain the UK’s position as a global leader in education<br /><ul><li>Display JISC logo on all communications and marketing materials, eg. events, print materials (including reports), press and PR activities, websites and blogs
  13. 13. Include a brief description of JISC involvement to include the name of your programme eg. ‘This project has been funded under the JISC Institutional Innovation programme’</li></li></ul><li>1/29/2010| | Slide 5<br />The JISC Logo<br /><ul><li>Reflects our name and visual identity values
  14. 14. Must not be redrawn or modified in any way
  15. 15. Always use an approved version. </li></li></ul><li>1/29/2010| | Slide 6<br />The JISC Logo: Incorrect use<br />
  16. 16. 1/29/2010| | Slide 7<br />The JISC Brand<br /><ul><li>JISC Brand Manual
  17. 17.
  18. 18. Further advice and guidance on JISC Brand
  19. 19. Greg Clemett, JISC Design & Production Manager
  20. 20.</li></li></ul><li>Work together with other JISC projects where there are common themes or messages<br />Key messages to reflect how you are helping to solve broader institutional issues<br />Saving money<br />Efficiency<br />Supporting the student experience<br />Environmentally sustainable ICT<br />Information Management for business intelligence<br />Building capacity for research-led activities<br />Key messages: Getting your message across<br />
  21. 21. 1/29/2010| | Slide 9<br />Events<br /><ul><li>Event top tips:
  22. 22. Form a planning group to decide event aims and objectives, audience, programme
  23. 23. Ensure long enough lead in times
  24. 24. Ensure venue is accessible, has good catering and good network capability (incl wifi)
  25. 25. Make your event as interactive and engaging as possible
  26. 26. Use multi-media to capture key discussions and to add value to your event
  27. 27. Grace Porter, Events Co-ordinator,</li></li></ul><li>1/29/2010| | Slide 10<br />Print<br /><ul><li>All external publications to be approved by your Programme Manager before publication
  28. 28. Print top tips:
  29. 29. Consider which audience you are writing for
  30. 30. Include a JISC logo and follow JISC editorial guidelines
  31. 31. Consider lead in times for production
  32. 32. Use images that are 300dpi or higher
  33. 33. Use recycled paper
  34. 34. Amy Butterworth, Dissemination and Production Co-ordinator,</li></li></ul><li>News items<br /><ul><li>All press releases must go to the JISC News and Press Team. Please also contact your project support team
  35. 35. Useful tips:
  36. 36. Create an impact in the first paragraph
  37. 37. Keep your audience in mind
  38. 38. Keep it short and sweet
  39. 39. Stick to the facts and keep your message simple
  40. 40. Use images and quotes to bring the story to life
  41. 41. Rebecca O’Brien, Public Relations Officer,</li></ul>1/29/2010| | Slide 11<br />
  42. 42. Successful news: The Freezeframe project<br /><ul><li>FreezeFrame generated over 38 pieces of coverage:
  43. 43. BBC News Online Homepage
  44. 44. Sky News Online
  45. 45. BBC Radio 4
  46. 46. Daily Telegraph
  47. 47. The Times
  48. 48. The Metro
  49. 49. BBC Look East
  50. 50. The Guardian</li></ul>1/29/2010| | Slide 12<br />
  51. 51. News items<br />1/29/2010| | Slide 13<br />
  52. 52. Freezeframe project: What worked?<br /><ul><li>Good planning in advance of the launch
  53. 53. Clear and regular communication
  54. 54. Project spokespeople available for interview
  55. 55. Well known supporters (Ranulph Fiennes) available for interview
  56. 56. Photography – wide selection of striking images for press use
  57. 57. Inviting press to watch digitisation process and engage with project</li></ul>1/29/2010| | Slide 14<br />
  58. 58. 1/29/2010| | Slide 15<br />Contact details<br /><ul><li>Jane Charlton, Communications Co-ordinator
  59. 59.
  60. 60. +44 (0)776 017 3223</li>