Digital Futures Knowledge Networks Bbc R&D At Mmu Create Group Launch


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Digital Futures: Knowledge Networks for Creative Industries. This is a presentation given to the CREATE group at Manchester Metropolitan University. The theme was to explore the potential for a Greater Manchester network of research in education, technology and digital cultures. The presentation showcases work by colleagues across BBC from R&D, Innovation Culture, Learning Innovation and Bitesize.

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Digital Futures Knowledge Networks Bbc R&D At Mmu Create Group Launch

  1. 1. Digital Futures: Knowledge Networks for Creative Industries<br />Dr Adrian Woolard<br />October 2009 <br />
  2. 2. Most modern technology is created by bringing together & developing capabilities which already exist…<br /> The genius lies in the way they are brought together & improved. <br />Lord A. Broers Triumph of Technology, 2005 Reith Lectures<br />
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  6. 6. CC flickr user:<br />
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  12. 12. Learning Open Air (Beta)<br />
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  15. 15. Why did we try?<br /><ul><li>Speed up research cycles
  16. 16. Deeper reflection than market research
  17. 17. Make research more accessible beyond organisation
  18. 18. More iterative & responsive to shifting industry trends</li></li></ul><li>The academic paper & citation list aren’t enough!<br /> Its got to be relevant, tangible & delivered yesterday<br />Unnamed BBC Senior Producer, Knowledge Summit 2006<br />
  19. 19. You waste money on market research & consultants but we already know the answer to your questions – you just don’t ask!<br />Unnamed AHRC Research Lead, Knowledge Summit 2006<br />
  20. 20. 8 steps…<br />Explore the possibility – what could it mean for the ‘end user’?<br />Run summits – events, gatherings, network <br />Consultation across all relevant groups<br />Formalise – legal, funding & peer review<br />Support programmes properly<br />Keep something back for emerging opportunities<br />Communicate – innovate the medium<br />Reflect well<br />
  21. 21. 8 outputs…<br />Alone Together? Social Learning in BBC Blast<br />A Public Voice - Access, Digital Story and Interactive Narrative<br />Inhibited Exploration in Older Customers of Digital Services<br />Listener Online Engagement with BBC Radio Programming<br />The Miners&apos; Strike - A Case Study in Regional Content<br />UGC at the BBC – Understanding its impact upon contributors, non-contributors and BBC News<br />Virtual Worlds - An Overview and Study of BBC Children&apos;s Adventure Rock<br />What do Children Want from the BBC? Children’s Content in an Age of Citizen Media<br />
  22. 22. SOCIABLE<br /> Self-<br /> stampers<br /> Social Climbers<br /> Life-system builders<br /> Fighters<br />Nurturers<br /> Collector-consumers<br /> Power users<br /> Explorer-<br />investigators<br />SOLITARY<br />
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  25. 25. Reflections …<br />Foresight is invaluable & bullishness is essential<br />Demand exceeded funds (FEC !!!)<br />Legal needs to innovate on both sides <br />Balance between industry & academic peer review was challenging to say least<br />It didn’t speed things up in the end<br />Expect churn in industry<br />
  26. 26. Looking forward…<br />Digital economy - next generation<br />The North<br />MCUK – New lab, new models incl FIRM<br />Networks, frameworks & how?<br />Impact based<br />
  27. 27. Towards 2012 Future of Public Service Broadcasting?<br />
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  31. 31. Show me the money… pt 1<br />HEFCE <br />HEIF <br />TSB – Collaborative R&D, KTN’s<br />Research Councils - EPSRC, ESRC, BBSRC, AHRC, MRC<br />JISC <br />SRIF <br />Digital Economy calls – DTC’s, Research Hubs<br />European Regional Development Funds (ERDF) to assist SME’s <br />Knowledge Transfer Partnerships (KTP’s)<br />EU Framework Programmes ( EU FP7)<br />
  32. 32. Show me the money… pt 2<br />RDA’s – NWDA, YorkshireForward, One North East<br />Digital Agencies – NW V&M, ScreenYorkshire, Codeworks<br />Council funding – MDDA, Manchester Knowledge Capital, Creative Sheffield, Creative Hull,…<br />Professional Institutions (eg. Royal Academy of Engineering, Design Council, Arts Council, British Council) <br />MOD <br />Govt Depts special pots (eg. Cabinet Office for Civil Contingency Secretariat)<br />Charities and Trusts<br />Alumni (eg. endowments) <br /> oh & industry sometimes… . <br />
  33. 33. Final thoughts on exchange…<br />People – diversity, mutual respect<br />Networks – informal, build trust<br />Frameworks – formal, funding<br />Projects – mutual risk<br />Outputs - Impact on user not career<br />
  34. 34. Food for thought…<br /><br /><br /><br /><br /><br /><br />+<br /><br />
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  36. 36. If we acknowledge the importance of technology then we are now in the phase of working out how best to manage & improve it for the public and private good. <br />Paraphrased from Bronac Ferran, 8 Essays 2009.<br />
  37. 37. Thanks!<br />Dr Adrian Woolard<br />Project Lead (R&D North Lab) <br />BBC Research & Development <br />Future Media & Technology<br />North Lab, Room 1044<br />Oxford Road, Manchester M60 1SJ<br />e:<br />t: adew / bbcrdnorth <br />LinkedIn Group: Friends of BBC R&D North<br />Credit: R&D & Learning Innovation staff for sterling work<br />Illustrations:<br />