BBA Level project on: Universal construction machinery

1. JITENDRA SANGLE

2. COMPANY PROFILE
Universal has always believed in itself and built its foundations in the faith of growing
beyond a sound manufacturing company from India. To compete effectively in the
global market, they seek to achieve international standards, raise quality benchmarks in
technological breakthrough and set standard quality bars etc. It is an ISO certified
company and is engaged in selling a wide range of world class construction equipments
backed by quality after sales service.
Everyone has a dream but only few have the passion to transform the dream into a vision
which has the power to touch the depth of reality,
Mr. Rohidas Moray, fondly referred as Dadasaheb, streamed ahead in the lane of
Construction Equipment manufacturing with his Visions. He started a company with
intellectual potential over three decades ago in the year 1974. This company was called
UNIVERSAL.
UNIVERSAL started with a humble beginning by providing its own produce like oil
lubrication pumps and gear boxes to major industrial giants.
UNIVERSAL has achieved great heights with its expertise and detailed execution in the
past years. It has been blessed by exponential opportunities to test its metal in the course
of time. In the mid-80s, UNIVERSAL was given a chance to display its expertise by
working on a project for DRDO (Defense Research & Development Organization).
UNIVERSAL put in all its efforts to come up with a Nitric acid pump to be used in the
country’s combat weapon - the Prithvi missile. The topping on the cake was when Dr.
APJ Abdul Kalam - Ex President of India personally tested the pump at Hyderabad and
approved of its use in missiles - as an import substitute.
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3. In the year 1982, Dadasaheb stumbled across an opportunity which was a turning point
in the UNIVERSAL history. A friend of Dadasaheb requested him to develop a
Concrete block-making machine. The manufacturing success of this equipment
catapulted Dadasaheb into the Construction Equipment manufacturing frame.
With a workforce of 30 to 40 workers UNIVERSAL started the manufacturing of its
small Concrete Mixers at its Warje workshop, which was set up in the year 1991. In the
same year UNIVERSAL achieved yet another striking goal by exporting its first ever
produce to Sri Lanka. The Warje workshop was bursting with energy and production of
Construction Equipment was on high spirits.
UNIVERSAL supplies 50% of its produce to illustrious companies. UNIVERSAL never
missed to participate in events which gave them opportunities to showcase their talents
& competencies. UNIVERSAL participated in an exhibition - Constro'91 which resulted
in great success.
Mr. Ranjeet Moray, the elder son of Dadasaheb joined the UNIVERSAL band wagon in
the year 1994, and introduced the First Five year plan. Like father, he too set ambitious
goals to benefit Company upraise, such as:
• Expansion of Sales & Service network
• Broadening of base of Construction Equipment
• Standard of Construction Equipment
Mr. Abhijeet Moray, the younger son, joined Dadasaheb with his professional training in
Management and Cost Accounts in 1997. He also brought along with him his ability to
be a cheerful management leader, which later helped him to deftly handle labour and
logistics.
In the coming years UNIVERSAL, headed by Dadasaheb and his sons took this
company to greater heights. In 1996, the Warje workshop was shifted to a new and big
facility at Shirval. With this new beginning UNIVERSAL also opened up 15 branch
offices all across Maharashtra.
The next year, saw the incoming of new construction products such as Reversible Drum
Mixers which were indigenously designed, and also mobile batching plants.
UNIVERSAL turned into an ISO certified company and launched its own website
displaying its wide range of power house products in the same year.
High and lows are a part and parcel of life. 1997 witnessed a recession in Real Estate
market. UNIVERSAL took this downfall into its stride and transformed it into a success
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4. story. The focus was effectively changed towards manufacturing special equipment for
construction of dams, irrigation projects. The designs were delivered with personal
involvement on-site.
The year 2001 - 2005 is considered to be the Golden Era in the history of UNIVERSAL.
This was the Second Five year plan of UNIVERSAL.
Introduction of new products like Batching plants, Reversible Drum Mixers, Passenger-
cum-Material Lifts and Works Platform.
In 2004, UNIVERSAL participated in Bauma - the largest and prestigious exhibition in
the world for Construction Equipment in Munich, Germany.
This exhibition gave UNIVERSAL a hands-on chance to tap into the Export scenario by
getting overseas orders for products through merchant exporters.
To support this high flying thought, UNIVERSAL laid the foundation stone for the
Shiware Plant which was slated to be a state-of-the-art manufacturing plant.
The Third Five Year plan began in 2006 and was set with high goals to be achieved.
• Set Global Service Network in Middle East and Africa
• Expansion of manufacturing base for more Production
• Introduction of heavy range of Construction Equipment
• To set assembly units in North, East, South and Central India
• To establish a 100% EOU (Export Oriented Unit)
The year 2006, brought in lot of joyous moments for UNIVERSAL and is continuing till
date.
• The Shiware factory was opened.
• Shindewadi factory as acquired and production commenced.
• 4 Strategic Business Units were formed.
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5. • Assembly units were set up in Jaipur, Kolkata, Bangalore, Ahmadabad and
Nasik.
• Distribution offices in Qatar, Oman, and Africa amongst 13 other places
with Dubai being UNIVERSAL's own office.
• UNIVERSAL participated in the Bauma for the second time and received
an overwhelming response from all over the world.
• Received the status of MEGA Project & signed an agreement with the
Government of Maharashtra.
• Organizational development initiatives undertaken such as implementation
of Kaizen, Quality Circle.
• ISO 14000, ISO18000.
• Inducted external professional directors on the board.
• Introduction of Brand Ambassador- Ms. Sagarika Ghatge of "Chak de
India" fame.
• Setup service vans all over India.
• UNIVERSAL has started a unique training facility "UNIVERSAL
Construction Machinery Training Centre (UCMTC)" for construction
equipment operators at its Shiware plant.
20 Engineers holding the reigns of a structured R&D prepares to launch one product to
be launched each month over the next 12 months. Every step would be computer based
bringing about a change in strategy. A special engineering team will provide solutions
instead of just product sale. By taking opportunistic advantage of the recession,
Universal has decided to launch Tower-Hoist, Lifts and Works platform of up to 100
meters height which in other terms will help in cost savings. UNIVERSAL is battling
very well in the international arena too. It has beaten markets of many international
brands such as SILA, Italy, thanks to Universal's precision in quality and costing.
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6. JITENDRA SANGLE

7. FOCUS AREA
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8. PRODUCTION:
Processes and methods employed in transformation of tangible inputs (raw materials,
semi-finished goods, or subassemblies) and intangible inputs (ideas, information, know
how) into goods or services.
TYPE OF PRODUCTION:
Job Production: The manufacture of different products in unit quantities or in very
small numbers. In job production, a complete task may be handled by one worker and is
often carried out in a job shop. A company may operate under a job process system,
producing small batches of sometimes unique products and so becoming a job shop in
itself. Job production is characterized by a functional grouping of equipment and staff
and by the considerable variation in the time it takes to complete a given job.
PLANT LAYOUT:
Efficient production depends on how well the machinery, production facilities and
employee amenities are placed and located in the plant. The adequacy of layout affects
the effectiveness of subsequent operations.
A good layout in a plant will ensure smooth and rapid movement of material from the
stage of raw material to the end product stage. The grouping of equipment and
operations in a factory for the greatest degree of efficiency is called Plant Layout. It can
also be defined as the location of machinery, tools and support system properly
organized in a manufacturing facility resulting in an efficient flow of product.
A good layout results in comforts, convenience, safety, efficiency, compactness and
profits. A poor layout results in congestion, waste, frustration and inefficiency.
A. Universal manufactures huge number of products, some of them are
as follows:
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9. 1. Batching Plant with Planetary Mixer
The planetary mixer has one or two mixing stars that rotate
themselves while also rotating around a central point, allowing each
arm to cover the whole mixer floor in a number of revolutions.
2. Tough Rider
Tough rider is used to carry material where truck & tractors cannot
move. The front end tipping of Tough Rider enables the driver to
exactly unload material where it is required. Tough Rider is used to
carry cement, bags from go down to mixing yard, Concreting of
industrial sheds, Tunnel Jobs.
3. Earth Compactor
This machine produces repetitive impacts on soil/sand & achieves
its compactions. It is a high capacity machine like Rollers available
for certain applications only.
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10. 4. Mini Batching Machine
Universal is pioneer in manufacturing of this machine with the state
ahead technology of load cell based in-built system, water
measuring system, admixture dosing system. It is available in the
capacity of 550 liters, 800 liters, and 1050 liters.
5. Sand Washing Machine
Sand washing machine is the machine in which the sand is thoroughly washed in a tub
of water with churning action which thoroughly removes the silt & other impurities.
6. Builder Hoist Tower Hoist
Is popularly known as Builders Hoist & is used mostly for carrying up
concrete. Various models available depending upon weight to be
carried and height it is to be carried
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11. OBSERVATIONS
 The first notable observation about this company was that we were briefed about
its functioning and safety standards both before entering the work space and after
leaving it.
 During the visit, we observed and learned about a lot many things such as
different machines and equipments for construction, the procedure followed for
exporting them, how machines are constructed and their workings etc.
 They also told us about the safety measures taken, like safety gears & prompt ,
medical assistance, first aid, etc.
CONCLUSION
Universal Construction Machinery is a modern day example of a Small Scale
Industry making it big through sheer dedication, hard work, quality and innovation.
Universal Construction Machinery is a leading construction machinery and
engineering company; which it achieved through constant innovation by investing in
Research & Development. Still it has kept its value system and vision intact! Something
that shows its founder- Dadasaheb is still alive in it.
Hence, even though Universal Construction Machinery now wears new
“Armour” but still inside it has its same old “DNA”!
JITENDRA SANGLE