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ASSIGNMENT
DRIVE SPRING 2016
PROGRAM BACHELOR OF BUSINESS ADMINISTRATION (BBA)
SEMESTER IV
SUBJECT CODE & NAME BB0020– MANAGING INFORMATION
BK ID B0099
CREDITS 4
MARKS 60
Note: Answer all questions. Kindly note that answers for 10 marks questions should be
approximately of 400 words. Each question is followed by evaluation scheme.
Question.1. Define Data. Explain the different types of data.
Answer:Data are basic valuesorfacts.Note that the term 'data' is considered plural in the scientific
community,asin'the data are collected',not'the data iscollected'; however, not everyone follows
this, so sometimes you'll see data used as singular.
Everytask a computercarriesout workswithdata insome way.Without data, a computer would be
pretty useless. It is, therefore, important to understand how to represent and organize data. This
lesson will look at different types of data used in computer systems, how they are represented in
digital form, and how they are organized in databases.
Analog vs. Digital Data
There are two general ways to represent data:
Question.2. With a neat diagram explain the communication
process.
Answer:Communicationisthe artof transmittinginformation, ideas and attitudes from one person
to another.Educationwithitscorrelatedactivitiesof teachingandlearning,involvescommunication

2. as well as reciprocal interacting between the teacher and pupils, as channel of realizing its
objectives. The term “communication’ has been
Question.3. Explain the different types of information approaches
Answer:Aninformationsystem(IS) isanyorganized system for the collection, organization, storage
and communication of information. More specifically, it is the study of complementary networks
that people and organizations use to collect, filter, process, create and distribute data.
A computer information system is a system composed of people and computers that processes or
interpretsinformation. The term is also sometimes used in more restricted senses to refer to only
the software used to run a computerized database or to
Question.4. a. Explain five principles of information.
Answer:Many large corporations with significant dependency on intellectual property and
personally identifiable information are struggling with protecting their data. Improvements in
attackerproficiency,increasingnumbers of analyticssystemsstoringsensitive data, and continually
evolvingriskswithcloudcomputing,mobilityandoutsourcingmake defense capabilities difficult to
build and maintain. Information security leaders must apply both their expertise and influence
wisely: identifying and targeting the high priority
b. Information retrieval process
Answer:Information retrieval (IR) is the activity of obtaining information resources relevant to an
information need from a collection of information resources. Searches can be based on or on full-
text (or other content-based) indexing.
Automated information retrieval systems are used to reduce what has been called "information
overload".Manyuniversitiesandpubliclibrariesuse IRsystemsto provide access to books, journals
and other documents. Web search engines are the most visible IR applications.
Question.5. Write short notes on the following:

3. a. Expenditure reports
Answer:
The Expenditure Report is a graphical representation of the percentages of the different kinds of
expendituresmade bycandidate/committees. This report has been categorized on the basis of the
types of expenditure.
Contribution Refunds
A contribution may be refunded under the following circumstances:
The original check is returned uncashed;
A contribution was made that exceeded the
b. Predictive reports
Answer:Predictive analytics and reports is an area of data mining that deals with extracting
information from data and using it to predict trends and behavior patterns. Often the unknown
event of interest is in the future, but predictive analytics can be applied to any type of unknown
whetheritbe inthe past, presentorfuture.Forexample,identifyingsuspectsafteracrime has been
committed, or credit
c. Demand reports
Answer:Demand reports show the demand for courses at the end of the scheduler. They are used
duringthe course adjustmentprocesstodetermine the need for making changes to courses. These
reports are loaded to the INFODESK for review by the Departments & Schools rather than printed
and distributed. There are a
d. Hybrid reports
Answer:With the use of hybrid model as a tool for visualisation we come to the possibility of
creatingreportswiththe insightin data according to the chosen criteria, regardless of their source,
whereby it is possible to easily compare data from different systems, without to need of take
account of the systemtheycome from.Forexample,reportscanshow companies’achievements on
the lowestlevels(nativelylocatedinDataWarehouse),togetherwithplandata on higher levels and
different “what-if” analysis. These kind
e. Trend report

4. Answer:Trend analysis or report is the practice of collecting information and attempting to spot a
pattern, or trend, in the
Question.6. Explain the activities of knowledge management cycle.
Answer:Knowledge management cycle is a process of transforming information into knowledge
within an organization. It explains how knowledge is captured, processed, and distributed in an
organization.Inthischapter,we will discussthe prominentmodelsof knowledge managementcycle.
Till date,fourmodelshave beenselected based on their ability to meet the growing demands. The
four models are the Zack, from Meyer and
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