This document provides an overview of Bayer HealthCare as of March 2011. It discusses the company's structure, key financial data, business areas, research and development activities, and goals for strengthening its position in pharmaceuticals, consumer health, and emerging markets. Bayer HealthCare aims to be a leading diversified healthcare company through innovation, building strong brands, and expanding in high-growth areas.
Novartis is a global healthcare company based in Switzerland that provides solutions to address the evolving needs of patients worldwide. Our mission is to discover new ways to improve and extend people’s lives. Our vision is to be a trusted leader in changing the practice of medicine.
Pharmaceutical Branding: Therapeutic Franchise / Range Brand ModelDavid Delong
The traditional pharmaceutical branding model is flawed strategically, tactically and financially. In this presentation we review the different branding models available to pharma with a focus on the disadvantages of the current pharma Brand as Product model
Digital Therapeutics, XR, AI, Precision Medicine The Future of Sensor-Driven ...Stanford University
Walter Greenleaf, PhD
Virtual Human Interaction Lab | Stanford University
Although entertainment, social connection, and gaming will drive the initial adoption of Virtual Reality and Augmented Reality technology, the deepest and most significant impact of the next generation of VR/AR technology will be to enhance clinical care and to improve personal health and wellness.
We know from decades of clinical research that VR/AR technology can provide breakthrough solutions that address the most difficult problems in healthcare - ranging from mood disorders such as Anxiety and Depression to PTSD, Addictions, Autism, Cognitive Aging, Stroke Recovery and Physical Rehabilitation, to name just a few.
VR technology also improved clinical measurements and assessments, can greatly improve medical training such as surgical skill training and procedure planning. Personal health and wellness will be improved by using VR to promote healthy lifestyles and to reduce stress and anxiety. As the cost of healthcare rises, VR technology can serve as an effective telemedicine platform to reduce costs of care delivery, and improve clinical efficiency.
This presentation will provide an overview of how VR technology will impact medicine, clinical care, and personal health and wellness, and how it will help to facilitate the shift of medicine to direct personal care.
TechTalks | Digital Transformation in Healthcare: Opportunities and Trendsrmcsoft
Of all the industries out there, healthcare has perhaps the most to gain from digital transformation. Technology can decrease wait times, reduce medical errors and increase collaboration across providers — all of which helps people find their way to better health and healthcare businesses achieve a better bottom line.
The problem is, healthcare has struggled more than pretty much any other industry out there to keep up with the times. Why is that? How do we buck the trend and begin to embrace the tremendous opportunity of digital transformation in healthcare? And who out there is already doing it really, really well?
RMCSoft and Advent Coworking brought together a panel of experts to dig into all of that at their TechTalks event on Tuesday, Jan. 22.
This fascinating conversation highlighted not only the challenges facing health care in the digital age, but also ideas and vision for a path forward.
About TechTalks: TechTalks series is a chance for you to improve your knowledge regarding new technology and technology-related issues. Brought by RMCSoft and Advent Coworking, TechTalks target tech startups as well as all other companies utilizing software & digital products in their day-to-day operations.
We cover a wide variety of tech-related topics, offer valuable insights on the best practices, discuss the most common issues, review the tech trends and provide plenty of opportunities to enhance your tech knowledge.
For more information, please write back to us at info@rmcsoft.com
Novartis is a global healthcare company based in Switzerland that provides solutions to address the evolving needs of patients worldwide. Our mission is to discover new ways to improve and extend people’s lives. Our vision is to be a trusted leader in changing the practice of medicine.
Pharmaceutical Branding: Therapeutic Franchise / Range Brand ModelDavid Delong
The traditional pharmaceutical branding model is flawed strategically, tactically and financially. In this presentation we review the different branding models available to pharma with a focus on the disadvantages of the current pharma Brand as Product model
Digital Therapeutics, XR, AI, Precision Medicine The Future of Sensor-Driven ...Stanford University
Walter Greenleaf, PhD
Virtual Human Interaction Lab | Stanford University
Although entertainment, social connection, and gaming will drive the initial adoption of Virtual Reality and Augmented Reality technology, the deepest and most significant impact of the next generation of VR/AR technology will be to enhance clinical care and to improve personal health and wellness.
We know from decades of clinical research that VR/AR technology can provide breakthrough solutions that address the most difficult problems in healthcare - ranging from mood disorders such as Anxiety and Depression to PTSD, Addictions, Autism, Cognitive Aging, Stroke Recovery and Physical Rehabilitation, to name just a few.
VR technology also improved clinical measurements and assessments, can greatly improve medical training such as surgical skill training and procedure planning. Personal health and wellness will be improved by using VR to promote healthy lifestyles and to reduce stress and anxiety. As the cost of healthcare rises, VR technology can serve as an effective telemedicine platform to reduce costs of care delivery, and improve clinical efficiency.
This presentation will provide an overview of how VR technology will impact medicine, clinical care, and personal health and wellness, and how it will help to facilitate the shift of medicine to direct personal care.
TechTalks | Digital Transformation in Healthcare: Opportunities and Trendsrmcsoft
Of all the industries out there, healthcare has perhaps the most to gain from digital transformation. Technology can decrease wait times, reduce medical errors and increase collaboration across providers — all of which helps people find their way to better health and healthcare businesses achieve a better bottom line.
The problem is, healthcare has struggled more than pretty much any other industry out there to keep up with the times. Why is that? How do we buck the trend and begin to embrace the tremendous opportunity of digital transformation in healthcare? And who out there is already doing it really, really well?
RMCSoft and Advent Coworking brought together a panel of experts to dig into all of that at their TechTalks event on Tuesday, Jan. 22.
This fascinating conversation highlighted not only the challenges facing health care in the digital age, but also ideas and vision for a path forward.
About TechTalks: TechTalks series is a chance for you to improve your knowledge regarding new technology and technology-related issues. Brought by RMCSoft and Advent Coworking, TechTalks target tech startups as well as all other companies utilizing software & digital products in their day-to-day operations.
We cover a wide variety of tech-related topics, offer valuable insights on the best practices, discuss the most common issues, review the tech trends and provide plenty of opportunities to enhance your tech knowledge.
For more information, please write back to us at info@rmcsoft.com
Analysis of the global pharmaceutical market (2017 - 2023) and of the pharma companies strategic options. Proposition of concepts, methods and tools to craft corporate, business and operational strategies
Sales Force Effectiveness is Dead ... or is it?
Five opportunities for pharma to get ‘back to basics’ and immediately lift sales performance.
Blackdot are a full service benchmarking, consulting, training & advisory firm exclusively focused on lifting sales force effectiveness & efficiency. Blackdot exist to assist their clients to achieve more predictable, repeatable, and sustainable sales performance.
What makes them unique is their total fixation on the use of data-driven, evidence-based techniques to understand what does (and does not) drive sales performance.
By viewing the ‘sales engine’ holistically, as an ecosystem of component parts that work interdependently to impact sales results, Blackdot are able to identify the root cause of what’s inhibiting and enabling your current performance, including quantifying the payoff in actually getting it right.
Armed with this knowledge, Blackdot stand alongside their clients who engage them to define, implement and embed change programs that bridge the gap between ‘hoping’ and ‘knowing’ they’ll deliver top and bottom line performance improvement.
Business Development & Licensing concepts, methods and tools. From theory to practice.
Application to the pharmaceutical sector. Guidelines and recommendations
El 12 de mayo de 2017 celebramos en la Fundación Ramó Areces una jornada con IS Global y Unitaid sobre enfermedades transmitidas por vectores, como la malaria, entre otras.
COVID-19 heightened chronic challenges within the global healthcare industry. It became a catalyst amid fierce competition and tight regulations for health providers and payers to focus on digital health, cybersecurity, patient data transparency, and a variety of customer-centric and operational enhancements. As a result, we found the 2022 trendline pointing to improvements in access and quality of care.
Healthcare challenges such as optimizing the cost of care while simultaneously enabling personalized interventions and consumer-friendly shoppable services are long-standing − but, historically, the industry has been slow to react.
Read our Top Trends 2022 report to examine the lingering ramifications of the pandemic, responses from medical and insurance organizations, and the worldwide impact of ever-changing regulatory standards and mandates.
One in four customers is planning to either use branches less or stop visiting branches altogether after the COVID-19 crisis, according to new BCG retail banking consumer “pulse” survey.
Digital and Innovation Strategies for the Infrastructure Industry: Tim McManu...Smart City
Productivity in the engineering and construction industry has been stagnant for decades. The proliferation of digital solutions has made it difficult for users to develop a coherent strategy. Companies who are able to successfully navigate the new digital landscape are on the brink of a transformation that will see top performers reduce overall project costs by 20-45%. However, digital transformations require developing digital capability across all aspects of the organization. Therefore, each entity involved in the industry must understand its critical challenges in order to guide its path to increased digital capability.
MedTele Inc. offers small to mid-size medical device manufacturers the opportunity to introduce new and existing product lines to targeted specialists, hospitals, nursing homes, surgical centers and alternative healthcare facilities through our dedicated, highly experienced Sales and Marketing Services Organization.
Our Marketing Strategy Playbook is a planning methodology that highlights our premium tool-kit of tools & templates to develop a comprehensive strategic marketing plan.
The number of startups entering the healthcare AI space has increased in recent years, with over 50 companies raising their first equity rounds since January 2015. Deals to healthcare-focused AI startups went up from less than 20 in 2012 to nearly 70 in 2016.
A summary of macro level trends and issues that are driving the need for enhanced digital marketing and service delivery in the Pharma/Healthcare industry. Included are case studies presented at the recent ePharm Summit in NYC.
Marketing Strategy for a medical device companysaurabhmalani
This is a marketing strategy for a leading medical device company for a new product launch. This presentation won the Babson Marketing Case Competition - 2012 with prize money of $5000. 16 schools across the globe were competing in this competition.
Analysis of the global pharmaceutical market (2017 - 2023) and of the pharma companies strategic options. Proposition of concepts, methods and tools to craft corporate, business and operational strategies
Sales Force Effectiveness is Dead ... or is it?
Five opportunities for pharma to get ‘back to basics’ and immediately lift sales performance.
Blackdot are a full service benchmarking, consulting, training & advisory firm exclusively focused on lifting sales force effectiveness & efficiency. Blackdot exist to assist their clients to achieve more predictable, repeatable, and sustainable sales performance.
What makes them unique is their total fixation on the use of data-driven, evidence-based techniques to understand what does (and does not) drive sales performance.
By viewing the ‘sales engine’ holistically, as an ecosystem of component parts that work interdependently to impact sales results, Blackdot are able to identify the root cause of what’s inhibiting and enabling your current performance, including quantifying the payoff in actually getting it right.
Armed with this knowledge, Blackdot stand alongside their clients who engage them to define, implement and embed change programs that bridge the gap between ‘hoping’ and ‘knowing’ they’ll deliver top and bottom line performance improvement.
Business Development & Licensing concepts, methods and tools. From theory to practice.
Application to the pharmaceutical sector. Guidelines and recommendations
El 12 de mayo de 2017 celebramos en la Fundación Ramó Areces una jornada con IS Global y Unitaid sobre enfermedades transmitidas por vectores, como la malaria, entre otras.
COVID-19 heightened chronic challenges within the global healthcare industry. It became a catalyst amid fierce competition and tight regulations for health providers and payers to focus on digital health, cybersecurity, patient data transparency, and a variety of customer-centric and operational enhancements. As a result, we found the 2022 trendline pointing to improvements in access and quality of care.
Healthcare challenges such as optimizing the cost of care while simultaneously enabling personalized interventions and consumer-friendly shoppable services are long-standing − but, historically, the industry has been slow to react.
Read our Top Trends 2022 report to examine the lingering ramifications of the pandemic, responses from medical and insurance organizations, and the worldwide impact of ever-changing regulatory standards and mandates.
One in four customers is planning to either use branches less or stop visiting branches altogether after the COVID-19 crisis, according to new BCG retail banking consumer “pulse” survey.
Digital and Innovation Strategies for the Infrastructure Industry: Tim McManu...Smart City
Productivity in the engineering and construction industry has been stagnant for decades. The proliferation of digital solutions has made it difficult for users to develop a coherent strategy. Companies who are able to successfully navigate the new digital landscape are on the brink of a transformation that will see top performers reduce overall project costs by 20-45%. However, digital transformations require developing digital capability across all aspects of the organization. Therefore, each entity involved in the industry must understand its critical challenges in order to guide its path to increased digital capability.
MedTele Inc. offers small to mid-size medical device manufacturers the opportunity to introduce new and existing product lines to targeted specialists, hospitals, nursing homes, surgical centers and alternative healthcare facilities through our dedicated, highly experienced Sales and Marketing Services Organization.
Our Marketing Strategy Playbook is a planning methodology that highlights our premium tool-kit of tools & templates to develop a comprehensive strategic marketing plan.
The number of startups entering the healthcare AI space has increased in recent years, with over 50 companies raising their first equity rounds since January 2015. Deals to healthcare-focused AI startups went up from less than 20 in 2012 to nearly 70 in 2016.
A summary of macro level trends and issues that are driving the need for enhanced digital marketing and service delivery in the Pharma/Healthcare industry. Included are case studies presented at the recent ePharm Summit in NYC.
Marketing Strategy for a medical device companysaurabhmalani
This is a marketing strategy for a leading medical device company for a new product launch. This presentation won the Babson Marketing Case Competition - 2012 with prize money of $5000. 16 schools across the globe were competing in this competition.
Regenerative Medicine Industry Outlook 2014Pete Shuster
This is an excellent presentation on companies and products that are making their mark on the Regenerative Medicine Market. The outlook for 2014 is encouraging.
Wiekang Biotech Investor Presentation, June 2010GeoInvesting LLC
Weikang Bio-Technology Group Co., Inc. is principally engaged in developing, manufacturing and distributing Traditional Chinese Medicine (TCM), and health and nutritional supplements in China, in compliance with requisite Chinese licenses and approvals. The Company is also expanding its business scope to develop, manufacture and distribute Chinese herbal extract products and GMP certified western prescription and OTC pharmaceuticals through its acquisition of Tianfang. For more information, please visit http://www.weikangbio.com
Global Biopharmaceutical Contract Manufacturing Market - Qualitative and Quan...Aiswariya Chidambaram
This presentation which highlights the key market and technology trends in the global biopharmaceutical contract manufacturing market was delivered as a lecture at the In-Focus Seminar session at CPhI Worldwide 2013 held at Frankfurt, Germany.
The value of early asset development and commercializationCello Health
Worldwide pharmaceutical R&D spend is increasing each year, and the competition for a share of that investment is becoming fiercer. Companies need to demonstrate the potential value of their asset in commercial as well as scientific and clinical terms.
The slides in this deck define and identify value from a financial, clinical and commercial perspective while also exploring how to derive value for patients.
This presentation talks about the Diagnostics & Healthcare industry in India.It includes Marketing Mix,STPD Analysis,SWOT Analysis of some of the top healthcare organizations.
mHealth Israel_Future of Integrated Individualized Healthcare_Roche DiagnosticsLevi Shapiro
Presentation by Alexandra Eberhard, Sr. Director, Global Business Development, Roche Diagnostics on the "Future of Integrated Individualized Healthcare". Includes background about Roche Diagnostics and investments in innovation. Overview of Roche products and solutions with a portfolio covering the entire spectrum of diagnostics users. Emphasis on the triple aim of healthcare- The power of data and technology to enable the transformation from volume- to value-based healthcare. Interest in data for Pharma - drive more efficient R&D; DIA - develop novel patient care Dx solutions. Focus on the needs of labs, physicians & payers for better patient health. A suite of digital solutions that improve clinical & business outcomes. Suite of solutions to optimize the lab. Translating data into insights to achieve financial goals. A move from volume- to value-based care. New opportunities in the disease continuum- Holistic solutions approach. Expanding the focus towards earlier in the patient journey. Doing now what patients need next. Contact Alexandra Vallon-Eberhard, PhD MBA; Sr. Director Global Business Development; Diagnostics Lead for Innovation in Israel; Based in Basel, Switzerland; Email: alexandra.vallon_eberhard@roche.com
Viatar CTC Solutions Inc. is a medical technology company focused on the treatment of patients with metastatic cancer. The Company's lead product, the Viatar™ Therapeutic Oncopheresis System, removes circulating tumor cells (CTCs) from whole blood using label-free cross-flow filtration. It is designed to be used as a periodic therapy to improve overall survival for a wide range of solid tumor types such as lung, breast, colon, prostate, and gastric cancers. This proprietary technology also powers the Company's liquid biopsy products, which are collection systems for use by genetic testing companies, researchers, and medical oncologists that provide a greater quantity and purity of circulating tumor cells for their molecular analysis and personalized medicine objectives. The Company’s liquid biopsy products are currently generating revenue, and sales are expected to increase in the coming quarters.
These simplified slides by Dr. Sidra Arshad present an overview of the non-respiratory functions of the respiratory tract.
Learning objectives:
1. Enlist the non-respiratory functions of the respiratory tract
2. Briefly explain how these functions are carried out
3. Discuss the significance of dead space
4. Differentiate between minute ventilation and alveolar ventilation
5. Describe the cough and sneeze reflexes
Study Resources:
1. Chapter 39, Guyton and Hall Textbook of Medical Physiology, 14th edition
2. Chapter 34, Ganong’s Review of Medical Physiology, 26th edition
3. Chapter 17, Human Physiology by Lauralee Sherwood, 9th edition
4. Non-respiratory functions of the lungs https://academic.oup.com/bjaed/article/13/3/98/278874
NVBDCP.pptx Nation vector borne disease control programSapna Thakur
NVBDCP was launched in 2003-2004 . Vector-Borne Disease: Disease that results from an infection transmitted to humans and other animals by blood-feeding arthropods, such as mosquitoes, ticks, and fleas. Examples of vector-borne diseases include Dengue fever, West Nile Virus, Lyme disease, and malaria.
- Video recording of this lecture in English language: https://youtu.be/kqbnxVAZs-0
- Video recording of this lecture in Arabic language: https://youtu.be/SINlygW1Mpc
- Link to download the book free: https://nephrotube.blogspot.com/p/nephrotube-nephrology-books.html
- Link to NephroTube website: www.NephroTube.com
- Link to NephroTube social media accounts: https://nephrotube.blogspot.com/p/join-nephrotube-on-social-media.html
Flu Vaccine Alert in Bangalore Karnatakaaddon Scans
As flu season approaches, health officials in Bangalore, Karnataka, are urging residents to get their flu vaccinations. The seasonal flu, while common, can lead to severe health complications, particularly for vulnerable populations such as young children, the elderly, and those with underlying health conditions.
Dr. Vidisha Kumari, a leading epidemiologist in Bangalore, emphasizes the importance of getting vaccinated. "The flu vaccine is our best defense against the influenza virus. It not only protects individuals but also helps prevent the spread of the virus in our communities," he says.
This year, the flu season is expected to coincide with a potential increase in other respiratory illnesses. The Karnataka Health Department has launched an awareness campaign highlighting the significance of flu vaccinations. They have set up multiple vaccination centers across Bangalore, making it convenient for residents to receive their shots.
To encourage widespread vaccination, the government is also collaborating with local schools, workplaces, and community centers to facilitate vaccination drives. Special attention is being given to ensuring that the vaccine is accessible to all, including marginalized communities who may have limited access to healthcare.
Residents are reminded that the flu vaccine is safe and effective. Common side effects are mild and may include soreness at the injection site, mild fever, or muscle aches. These side effects are generally short-lived and far less severe than the flu itself.
Healthcare providers are also stressing the importance of continuing COVID-19 precautions. Wearing masks, practicing good hand hygiene, and maintaining social distancing are still crucial, especially in crowded places.
Protect yourself and your loved ones by getting vaccinated. Together, we can help keep Bangalore healthy and safe this flu season. For more information on vaccination centers and schedules, residents can visit the Karnataka Health Department’s official website or follow their social media pages.
Stay informed, stay safe, and get your flu shot today!
Ozempic: Preoperative Management of Patients on GLP-1 Receptor Agonists Saeid Safari
Preoperative Management of Patients on GLP-1 Receptor Agonists like Ozempic and Semiglutide
ASA GUIDELINE
NYSORA Guideline
2 Case Reports of Gastric Ultrasound
CDSCO and Phamacovigilance {Regulatory body in India}NEHA GUPTA
The Central Drugs Standard Control Organization (CDSCO) is India's national regulatory body for pharmaceuticals and medical devices. Operating under the Directorate General of Health Services, Ministry of Health & Family Welfare, Government of India, the CDSCO is responsible for approving new drugs, conducting clinical trials, setting standards for drugs, controlling the quality of imported drugs, and coordinating the activities of State Drug Control Organizations by providing expert advice.
Pharmacovigilance, on the other hand, is the science and activities related to the detection, assessment, understanding, and prevention of adverse effects or any other drug-related problems. The primary aim of pharmacovigilance is to ensure the safety and efficacy of medicines, thereby protecting public health.
In India, pharmacovigilance activities are monitored by the Pharmacovigilance Programme of India (PvPI), which works closely with CDSCO to collect, analyze, and act upon data regarding adverse drug reactions (ADRs). Together, they play a critical role in ensuring that the benefits of drugs outweigh their risks, maintaining high standards of patient safety, and promoting the rational use of medicines.
The Gram stain is a fundamental technique in microbiology used to classify bacteria based on their cell wall structure. It provides a quick and simple method to distinguish between Gram-positive and Gram-negative bacteria, which have different susceptibilities to antibiotics
2. Content Overview Group Structures Pharma Research & Development Consumer Health Financial Data People and Responsibility
3. Full year sales: € 16.9 billion 55,700 employees R&D expenditures: € 2.1 billion As of December 31, 2010
4. Group Structure Currenta Bayer Business Services Bayer HealthCare Bayer MaterialScience Bayer CropScience Business areas Service areas Holding company Corporate Center Bayer Technology Services Bayer AG Group Management Board
6. Bayer HealthCare Divisions Animal Health Medical Care Consumer Care Pharmaceuticals Pharma Consumer Health
7.
8. Bayer HealthCare Divisional Headquarters Europe Africa / Middle East North America Asia / Pacific Latin America Medical Care Tarrytown, NY, USA Consumer Care Morristown, NJ, USA Animal Health Monheim, Germany Pharmaceuticals Berlin, Germany Bayer HealthCare Leverkusen, Germany
9. Bayer HealthCare Full Year 2010 Employees* 55,700 Sales € 16,913 million EBITDA before special items € 4,405 million Chairman of the Executive Committee Dr. Jörg Reinhardt * Employees in full-time equivalents
10. Global Leader in Specialty Pharmaceuticals and Consumer Health Animal Health Division 64.5% 6.6% 19.9% € 16,913 million BHC Sales 2010 Employees 2010: 55,700 Consumer Care Division Medical Care Division 9.0% Consumer Health Pharmaceuticals Pharmaceuticals Division € 1,120 million € 3,371 million € 1,514 million € 10,908 million
11.
12. Employees in 2010 R&D 7,700 Bayer HealthCare 55,700 Employees in full-time equivalents Pharmaceuticals 38,000 Consumer Health 17,700
20. Probability of success from research to market approval: <1% Drug research Preclinical Clinical trials Evaluation/ Approval Phase IV studies Source: based on PhRMA Profile Pharmaceutical Industry 2010 Years 0 2 4 6 8 10 12 14 16 18 (up to 2 years) (more than 2 years) 10,000 Test compounds <250 Test compounds <5 Test compounds Lab and animal experiments 1 drug ap- proved by health authorities € >2 billion Phase I: 20-100 healthy volunteers Phase II: 100-500 patients safety, dosing Phase III: 1,000-10,000 patients efficacy, adverse events
21.
22.
23. Our R&D Pipeline Provides a Balanced Mix of NME and LCM Opportunities New Molecular Entities (NME) Life Cycle Management (LCM) Status as of March 2011 Selection of major Pharmaceuticals pipeline projects Cancer CA9-ADC Cancer PI3K Inhibitor Cancer CDK-Inhibitor Anemia HIF-PH CHF MR Antagonist Diagnostic Imaging PET-Tracer Sympt. Uterine Fibroids S-PRAnt MCI Florbetaben Hemophilia BAY 94-9027 Hemophilia Rec. Factor VIIa Medical ill Xarelto VTE Treatment Xarelto ACS Xarelto wet AMD VEGF Trap-Eye CRVO VEGF Trap-Eye Myopic CNV VEGF Trap-Eye PAH Riociguat (sGC Stimulator) CTEPH Riociguat (sGC Stimulator) CRC Regorafenib GIST Regorafenib Bone Mets HRPC Alpharadin Alzheimer PET Imaging Florbetaben Submental fat removal ATX-101 Breast Cancer Nexavar Ovarian / Peritoneal Cancer Nexavar CRC Nexavar Additional Indications Nexavar Lung Infection Cipro inhale Gram-negative Pneumonia Amikacin inhale NSCLC Nexavar Thyroid Cancer Nexavar Breast Cancer Nexavar Multiple Sclerosis Alemtuzumab Contraception LCS (ULD LNG) Contraception FC Patch Low MRI LCM Gadovist VV Atrophy / FSD Vaginorm Phase I (10) Phase II (15) Phase III (21) DME VEGF Trap-Eye PH-COPD Riociguat (sGC Stimulator) PH-ILD Riociguat (sGC Stimulator) PH-LHD Riociguat (sGC Stimulator) Cancer Regorafenib Cancer MEK-Inhibitor Bone Mets Breast Cancer Alpharadin Atopic Dermatitis Mapracorat (SEGRA) ED BAY 60-4552/Vardenafil
41. The Bayer Sustainability Concept Goal: Successful and sustainable business in harmony with social objectives and needs Corporate Social Responsibility Products & Innovations Business Activities Stakeholder Society
Left: Bayer researcher Dr. Johannes-Peter Stasch (left) and Professor Hossein Ardeschir Ghofrani from Giessen University Hospital work with a model of a lung. Middle: Vivian Oliver (left) and Gary Henniger from Bayer CropScience examine cotton plants at the new U.S. research center in Lubbock, Texas. Right: Cally Lim (left) inspects wafer-thin solar cells while Wilfredo Aguilar (right) examine luminescent functional films at Bayer’s Singapore facility.
Group Companies The Bayer Group is a global enterprise with core competencies in the fields of health care, nutrition and high-tech materials. It has a management holding company structure comprising the holding company, three operating subgroups and three service companies. Bayer offers a wide range of products, including Aspirin ® – probably the world’s best-known pain-reliever, numerous crop protection products, and plastics such as Makrolon ® for CDs, DVDs and automotive glazing. Employees On December 31, 2010, the Bayer Group had 111,400 employees (in full-time equivalents). Sales Group sales in the full year of 2010 came to EUR 35.1 billion (full year 2009: EUR 31.2 billion). Subsidiaries Bayer has 291 subsidiaries throughout the world. Research and Development Research and development expenditures in 2010 added up to EUR 3.1 billion.
Group Structure The holding company structure comprises a management holding company, the operating subgroups Bayer HealthCare, Bayer CropScience and Bayer MaterialScience, and the service companies Bayer Business Services, Bayer Technology Services and Currenta. Group Management Board Bayer AG serves as a management holding company. The responsibilities of the Bayer AG Board of Management (Group Management Board) include overall Group strategy, Group portfolio management, fundamental personnel decisions, the allocation of resources for capital expenditures and the overall financial management of the Bayer Group. Corporate Center Support functions for the Group Management Board and the Bayer Group as a whole are provided by the employees of the Corporate Center, which comprises the following departments: Corporate Office; Communications; Investor Relations; Corporate Auditing; Corporate Human Resources & Organization; Finance; Corporate Development; Law & Patents, Insurance; Environment & Sustainability; Group Accounting & Controlling; and Regional Coordination. Further information: http://holding.bayer-ag.com/db/uk/holdingportal.nsf/id/HOME_EN Business areas The business area companies Bayer HealthCare, Bayer CropScience and Bayer MaterialScience are legally independent corporations, each having global responsibility for its business activities. Service companies The service companies Bayer Business Services, Bayer Technology Services and Currenta, which are also legally independent, support the Group companies with their specialist expertise.
Bayer’s Strategy for the Future Bayer’s focus for the future is on innovation and growth in the three areas of health care, nutrition and high-tech materials. Bayer’s business is combined in three subgroups that operate virtually independently and are fully aligned to their respective markets. Each subgroup makes an important contribution to solving the challenges facing society. Bayer HealthCare Bayer HealthCare is among the world’s foremost innovators in the field of pharmaceutical and medical products. This subgroup’s mission is to research, develop, manufacture and market innovative products that improve the health of people and animals throughout the world. Bayer CropScience Bayer CropScience, with its highly effective products, pioneering innovations and keen customer focus, holds global leadership positions in crop protection and non-agricultural pest control. The company also has major activities in seeds and plant traits. Bayer MaterialScience Bayer MaterialScience is a renowned supplier of high-tech polymers and develops innovative solutions for a broad range of applications relevant to everyday life. Products holding leading positions on the world market account for a large proportion of its sales. Left: Bayer researcher Dr. Johannes-Peter Stasch (left) and Professor Hossein Ardeschir Ghofrani from Giessen University Hospital work with a model of a lung. Middle: Vivian Oliver (left) and Gary Henniger from Bayer CropScience examine cotton plants at the new U.S. research center in Lubbock, Texas. Right: Cally Lim (left) inspects wafer-thin solar cells while Wilfredo Aguilar (right) examine luminescent functional films at Bayer’s Singapore facility.
Bayer’s Strategy for the Future Bayer’s focus for the future is on innovation and growth in the three areas of health care, nutrition and high-tech materials. Bayer’s business is combined in three subgroups that operate virtually independently and are fully aligned to their respective markets. Each subgroup makes an important contribution to solving the challenges facing society. Bayer HealthCare Bayer HealthCare is among the world’s foremost innovators in the field of pharmaceutical and medical products. This subgroup’s mission is to research, develop, manufacture and market innovative products that improve the health of people and animals throughout the world. Bayer CropScience Bayer CropScience, with its highly effective products, pioneering innovations and keen customer focus, holds global leadership positions in crop protection and non-agricultural pest control. The company also has major activities in seeds and plant traits. Bayer MaterialScience Bayer MaterialScience is a renowned supplier of high-tech polymers and develops innovative solutions for a broad range of applications relevant to everyday life. Products holding leading positions on the world market account for a large proportion of its sales. Left: Bayer researcher Dr. Johannes-Peter Stasch (left) and Professor Hossein Ardeschir Ghofrani from Giessen University Hospital work with a model of a lung. Middle: Vivian Oliver (left) and Gary Henniger from Bayer CropScience examine cotton plants at the new U.S. research center in Lubbock, Texas. Right: Cally Lim (left) inspects wafer-thin solar cells while Wilfredo Aguilar (right) examine luminescent functional films at Bayer’s Singapore facility.
Divisions The globally operating HealthCare subgroup is divided into the Pharmaceuticals and Consumer Health segments. The pharmaceuticals includes the following business units: Specialty Medicine: Treatment options for multiple sclerosis, hemophilia and certain types of cancer, among others; contrast media for the precise and early detection of clinical pictures in CT and MR examinations. Women’s Healthcare Hormonal contraception, menopause management and gynecological therapies; & General Medicine: products for high blood pressure, venous thromboembolism, coronary heart diseases, diabetes and infectious diseases, as well as erectile dysfunction and testosterone deficiency in men. Bayer strengthened its pharmaceuticals business through the acquisition of the former Schering AG, Germany, in June 2006 and is as a result among the world’s top ten suppliers of specialty pharmaceuticals. Bayer occupies leading positions in areas such as hormonal contraception (world market leader), contrast agents for diagnostic imaging, as well as multiple sclerosis therapy. Our Consumer Health segment comprises the Consumer Care, Medical Care and Animal Health divisions. The Consumer Care Division has businesses in non-prescription medicines and dietary supplements. Medical Care comprises the businesses with blood glucose meters, contrast-enhanced diagnostic imaging equipment, and mechanical systems for treating constricted or blocked blood vessels. The products of the Animal Health Division are destined for use in food animals and companion animals. Its Animal Health, Consumer Care and Medical Care divisions also occupy leading positions worldwide.
Headquarters Bayer is a global enterprise. The management holding company Bayer AG, the operating companies Bayer HealthCare (BHC) and Bayer MaterialScience (BMS), and the service companies Bayer Business Services (BBS), Bayer Technology Services (BTS) and Currenta are all headquartered in Leverkusen, Germany. Bayer CropScience (BCS) is based in nearby Monheim. More information on the company’s locations can be found on the Internet: http://www.bayer.com > Bayer Group > Bayer Worldwide Additional information is available on the Intranet sites of the subgroups and service companies: BHC: http://networld.bhc.cnb/apps/bhc/de/bhc-networld/bhc-networld.nsf/id/EN_Home BCS: http://portal.bayercropscience/bcsweb/PortalCMS.nsf/ID/Home BMS: http://by-networks.bayer-ag.com/intranet/intranet_cms.nsf/id/Home_EN BBS: http://by-bbs.bayer-ag.com/en/ BTS: http://by-bts.bayer-ag.com/en/organization.html Currenta: http://currenta.cnb
Bayer HealthCare Headquartered in Leverkusen, Germany, Bayer HealthCare is among the world’s foremost innovators in the field of pharmaceutical and medical products. This subgroup’s mission is to research, develop, manufacture and market innovative products that improve the health of people and animals throughout the world. Bayer HealthCare has roughly 55,700 employees worldwide. Sales in 2010 amounted to EUR 16,913 million. EBITDA before special items reached EUR 4,405 million in 2010. Dr. Jörg Reinhardt is Chairman of the Board of Management of Bayer HealthCare AG and Chairman of the Bayer HealthCare Executive Committee. For further information on Bayer HealthCare, visit: http://networld.bhc.cnb/apps/bhc/de/bhc-networld/bhc-networld.nsf/id/EN_Home
Key data full year 2010 by region Europe Adjusted for currency effects, Bayer sales in Europe rose by 5.0 percent to €13,751 million in 2010. North America Sales on the North American continent reached €8,228 million, a currency-adjusted increase of 0.7 percent. Asia/Pacific Bayer sales in the Asia/Pacific region amounted to €7,481 million, a currency-adjusted increase of 19.3 percent compared to the previous year. Latin America/Africa/Middle East Bayer sales increased by 12.5 percent (currency-adjusted) to €5,628 million in the Latin America/Africa/Middle East region. More information about the regions is available online: http://www.bayer.com/en/Homepage.aspx > Bayer Group > Bayer Worldwide
Best-selling Products 2010 (reverse order by sales) Pharma Betaferon ® / Betaseron ® Specialty drug to treat multiple sclerosis YAZ ® / Yasmin ® / Yasminell e ® Hormonal contraceptive Kogenate ® Hemophilia treatment Nexavar ® Drug to treat kidney and liver cancer Adalat ® Hypertension treatment Mirena ® Intrauterine contraceptive Avalox ® / Avelox ® Drug to treat respiratory infections Levitra ® Erectile dysfunction treatment Aspirin Cardio ® Drug product for protection against heart attack Glucobay ® Diabetes treatment Ultravist ® Contrast agent for X-Ray examinations, including CT Cipro ® /Ciprobay ® Medicine to treat infectious diseases Magnevist ® Contrast agent for magnetic resonance imaging Iopamiron ® Non-ionic intravascular contrast agent for all common x-ray analyses Kinzal ® / Pritor ® Drug product for the treatment of hypertension; active ingredient: telmisartan Consumer Health Contour ® Blood glucose measurement device for people with diabetes Aspirin ® Analgesic; active ingredient: acetylsalicylic acid Advantage ® product linie Antiflea product for dogs and cats Aleve ® / Naproxen ® Analgesic; active ingredient: naproxen Bepanthen ® / Bepanthol ® Range of care products to treat dry, irritated skin Canesten ® Antifungal drug for infections of the skin One-A-Day ® Multivitamin product Baytril ® Chemotherapeutic agent for the treatment of severe veterinary infections Supradyn ® Multivitamin and mineral supplement Breeze ® Blood glucose measurement device for people with diabetes Other products Gadovist ® Contrast agent for magnetic resonance imaging of the central nervous system Primovist ® Contrast agent for MRI of the liver Xarelto ® Innovative medicine in tablet form to prevent and treat thrombosis Qlaira ® Oral contraceptive based on estradiol, the estrogen identical to that produced in the female body Baycox ® Drug product to control coccidiosis, a parasitary infectious disease in young livestock Drontal ® product line Dewormers for dogs and cats
Employees On December 31, 2010, the Bayer Group had 111,400 employees* worldwide, compared with 111,000 at the end of 2009. Thus headcount remained virtually steady even in the crisis year 2010 (+0.4 %). In Germany we had 36,200 employees (2009: 36,000), who made up 32.5% of the Group workforce. HealthCare employed 55,700 (2009: 55,800) people, CropScience 20,700 (2009: 20,500) and MaterialScience 14,700 (2009: 14,600). The remaining 20,300 (2009: 20,100) employees worked mainly for the service companies. This figure also includes the 700 (2009: 700) employees of Bayer AG. Personnel expenses rose in 2010 by 4.2 % to €8.099 million (2009: €7,776 million), mainly due to exchange-rate effects and the higher contributions to the German pension assurance association. * Employees in full-time equivalents
Divisions The globally operating HealthCare subgroup is divided into the Pharmaceuticals and Consumer Health segments. The pharmaceuticals includes the following business units: Specialty Medicine: Treatment options for multiple sclerosis, hemophilia and certain types of cancer, among others; contrast media for the precise and early detection of clinical pictures in CT and MR examinations. Women’s Healthcare Hormonal contraception, menopause management and gynecological therapies; & General Medicine: products for high blood pressure, venous thromboembolism, coronary heart diseases, diabetes and infectious diseases, as well as erectile dysfunction and testosterone deficiency in men. Bayer strengthened its pharmaceuticals business through the acquisition of the former Schering AG, Germany, in June 2006 and is as a result among the world’s top ten suppliers of specialty pharmaceuticals. Bayer occupies leading positions in areas such as hormonal contraception (world market leader), contrast agents for diagnostic imaging, as well as multiple sclerosis therapy. Our Consumer Health segment comprises the Consumer Care, Medical Care and Animal Health divisions. The Consumer Care Division has businesses in non-prescription medicines and dietary supplements. Medical Care comprises the businesses with blood glucose meters, contrast-enhanced diagnostic imaging equipment, and mechanical systems for treating constricted or blocked blood vessels. The products of the Animal Health Division are destined for use in food animals and companion animals. Its Animal Health, Consumer Care and Medical Care divisions also occupy leading positions worldwide.
Divisions The globally operating HealthCare subgroup is divided into the Pharmaceuticals and Consumer Health segments. The pharmaceuticals includes the following business units: Specialty Medicine: Treatment options for multiple sclerosis, hemophilia and certain types of cancer, among others; contrast media for the precise and early detection of clinical pictures in CT and MR examinations. Women’s Healthcare Hormonal contraception, menopause management and gynecological therapies; & General Medicine: products for high blood pressure, venous thromboembolism, coronary heart diseases, diabetes and infectious diseases, as well as erectile dysfunction and testosterone deficiency in men. Bayer strengthened its pharmaceuticals business through the acquisition of the former Schering AG, Germany, in June 2006 and is as a result among the world’s top ten suppliers of specialty pharmaceuticals. Bayer occupies leading positions in areas such as hormonal contraception (world market leader), contrast agents for diagnostic imaging, as well as multiple sclerosis therapy. Our Consumer Health segment comprises the Consumer Care, Medical Care and Animal Health divisions. The Consumer Care Division has businesses in non-prescription medicines and dietary supplements. Medical Care comprises the businesses with blood glucose meters, contrast-enhanced diagnostic imaging equipment, and mechanical systems for treating constricted or blocked blood vessels. The products of the Animal Health Division are destined for use in food animals and companion animals. Its Animal Health, Consumer Care and Medical Care divisions also occupy leading positions worldwide.
Best-selling Products 2010 (reverse order by sales) Pharma Betaferon ® / Betaseron ® Specialty drug to treat multiple sclerosis YAZ ® / Yasmin ® / Yasminell e ® Hormonal contraceptive Kogenate ® Hemophilia treatment Nexavar ® Drug to treat kidney and liver cancer Adalat ® Hypertension treatment Mirena ® Intrauterine contraceptive Avalox ® / Avelox ® Drug to treat respiratory infections Levitra ® Erectile dysfunction treatment Aspirin Cardio ® Drug product for protection against heart attack Glucobay ® Diabetes treatment Ultravist ® Contrast agent for X-Ray examinations, including CT Cipro ® /Ciprobay ® Medicine to treat infectious diseases Magnevist ® Contrast agent for magnetic resonance imaging Iopamiron ® Non-ionic intravascular contrast agent for all common x-ray analyses Kinzal ® / Pritor ® Drug product for the treatment of hypertension; active ingredient: telmisartan Consumer Health Contour ® Blood glucose measurement device for people with diabetes Aspirin ® Analgesic; active ingredient: acetylsalicylic acid Advantage ® product linie Antiflea product for dogs and cats Aleve ® / Naproxen ® Analgesic; active ingredient: naproxen Bepanthen ® / Bepanthol ® Range of care products to treat dry, irritated skin Canesten ® Antifungal drug for infections of the skin One-A-Day ® Multivitamin product Baytril ® Chemotherapeutic agent for the treatment of severe veterinary infections Supradyn ® Multivitamin and mineral supplement Breeze ® Blood glucose measurement device for people with diabetes Other products Gadovist ® Contrast agent for magnetic resonance imaging of the central nervous system Primovist ® Contrast agent for MRI of the liver Xarelto ® Innovative medicine in tablet form to prevent and treat thrombosis Qlaira ® Oral contraceptive based on estradiol, the estrogen identical to that produced in the female body Baycox ® Drug product to control coccidiosis, a parasitary infectious disease in young livestock Drontal ® product line Dewormers for dogs and cats
Bayer HealthCare – Key Data Full Year 2010 Sales of the HealthCare subgroup rose by 5.8% in 2010 to €16,913 million (2009: €15,988 million). Adjusted for currency and portfolio effects, the increase was 1.7%. The improvement was driven by the positive development of the Consumer Health segment. EBIT of the HealthCare subgroup fell by 29.5% in 2010 to €1,861 million (2009: €2,640 million). Special items totaled minus €1,169 million (2009: minus €372 million). EBIT before special items, at €3,030 million (2009: €3,012 million), was in line with the previous year (+0.6%), while EBITDA before special items declined by 1.4% to €4,405 million (2009: €4,468 million). This was largely attributable to the effects of health system reforms in various countries, the early genericization of YAZ ® in the United States and higher selling expenses in both segments. We also raised our spending on research and development. However, earnings were supported by positive currency effects. Further information about the company’s financials is available in the current version of the Annual Report, which is available online: http://www.annualreport.bayer.com
Bayer HealthCare – Key Data Full Year 2010 Sales of the HealthCare subgroup rose by 5.8% in 2010 to €16,913 million (2009: €15,988 million). Adjusted for currency and portfolio effects, the increase was 1.7%. The improvement was driven by the positive development of the Consumer Health segment. EBIT of the HealthCare subgroup fell by 29.5% in 2010 to €1,861 million (2009: €2,640 million). Special items totaled minus €1,169 million (2009: minus €372 million). EBIT before special items, at €3,030 million (2009: €3,012 million), was in line with the previous year (+0.6%), while EBITDA before special items declined by 1.4% to €4,405 million (2009: €4,468 million). This was largely attributable to the effects of health system reforms in various countries, the early genericization of YAZ ® in the United States and higher selling expenses in both segments. We also raised our spending on research and development. However, earnings were supported by positive currency effects. Further information about the company’s financials is available in the current version of the Annual Report, which is available online: http://www.annualreport.bayer.com
Bayer HealthCare – Key Data Full Year 2010 Sales of the HealthCare subgroup rose by 5.8% in 2010 to €16,913 million (2009: €15,988 million). Adjusted for currency and portfolio effects, the increase was 1.7%. The improvement was driven by the positive development of the Consumer Health segment. EBIT of the HealthCare subgroup fell by 29.5% in 2010 to €1,861 million (2009: €2,640 million). Special items totaled minus €1,169 million (2009: minus €372 million). EBIT before special items, at €3,030 million (2009: €3,012 million), was in line with the previous year (+0.6%), while EBITDA before special items declined by 1.4% to €4,405 million (2009: €4,468 million). This was largely attributable to the effects of health system reforms in various countries, the early genericization of YAZ ® in the United States and higher selling expenses in both segments. We also raised our spending on research and development. However, earnings were supported by positive currency effects. Further information about the company’s financials is available in the current version of the Annual Report, which is available online: http://www.annualreport.bayer.com
Best-selling Products 2010 (reverse order by sales) Pharma Betaferon ® / Betaseron ® Specialty drug to treat multiple sclerosis YAZ ® / Yasmin ® / Yasminell e ® Hormonal contraceptive Kogenate ® Hemophilia treatment Nexavar ® Drug to treat kidney and liver cancer Adalat ® Hypertension treatment Mirena ® Intrauterine contraceptive Avalox ® / Avelox ® Drug to treat respiratory infections Levitra ® Erectile dysfunction treatment Aspirin Cardio ® Drug product for protection against heart attack Glucobay ® Diabetes treatment Ultravist ® Contrast agent for X-Ray examinations, including CT Cipro ® /Ciprobay ® Medicine to treat infectious diseases Magnevist ® Contrast agent for magnetic resonance imaging Iopamiron ® Non-ionic intravascular contrast agent for all common x-ray analyses Kinzal ® / Pritor ® Drug product for the treatment of hypertension; active ingredient: telmisartan Consumer Health Contour ® Blood glucose measurement device for people with diabetes Aspirin ® Analgesic; active ingredient: acetylsalicylic acid Advantage ® product linie Antiflea product for dogs and cats Aleve ® / Naproxen ® Analgesic; active ingredient: naproxen Bepanthen ® / Bepanthol ® Range of care products to treat dry, irritated skin Canesten ® Antifungal drug for infections of the skin One-A-Day ® Multivitamin product Baytril ® Chemotherapeutic agent for the treatment of severe veterinary infections Supradyn ® Multivitamin and mineral supplement Breeze ® Blood glucose measurement device for people with diabetes Other products Gadovist ® Contrast agent for magnetic resonance imaging of the central nervous system Primovist ® Contrast agent for MRI of the liver Xarelto ® Innovative medicine in tablet form to prevent and treat thrombosis Qlaira ® Oral contraceptive based on estradiol, the estrogen identical to that produced in the female body Baycox ® Drug product to control coccidiosis, a parasitary infectious disease in young livestock Drontal ® product line Dewormers for dogs and cats
Our Values Bayer’s corporate culture is an important factor in the company’s success. Central to this culture are our values: Leadership, Integrity, Flexibility and Efficiency – or LIFE for short. They provide us with guidance for our daily work as we seek solutions to the major challenges of our time, in line with our mission “ Bayer: Science For A Better Life” . Further information: life.intranet.cnb
Left: Medical provision: The aim is to facilitate access to drugs and health services for people all over the world. Middle: Safeguarding nutrition: Food chain partnerships should help secure food supplies in the future. Right: Climate protection: The Bayer CropScience child care center in Monheim, Germany, is an example of an EcoCommercial Building. Our objective is to develop innovative solutions that will help address global challenges such as providing sustainable health care, feeding a steadily growing world population, combating climate change and overcoming the scarcity of natural resources. We therefore plan to align our core businesses to sustainability criteria even more rigorously than before. In 2009 we launched the Bayer Sustainability Program. Major areas of focus are our alliances for sustainable health care, innovative partnerships to improve the supply of high-quality food, and new solutions for protecting the climate and managing natural resources. More information: http://www.bayer.com/en/sustainable-development-program-smik.aspx
Sustainable Development and Corporate Social Responsibility We are committed to the principles of sustainable development , and to our role as a socially and ethically responsible corporate citizen . For us, there is a clear link between technical and economic expertise and corporate social responsibility. This, in turn, we define as our responsibility to work for the benefit of humankind, become socially involved and make a lasting contribution to sustainable development. At Bayer, we regard economy, ecology and social commitment as objectives of equal rank. As part of its commitment to corporate citizenship, Bayer supports a wide range of projects worldwide in the fields of education and research, environment and nature, basic social needs, sports and the arts. Carl Duisberg established the first Bayer foundation for medical students in 1923. In the decades that followed, a broadly based foundation culture developed under the Bayer name that concentrated on supporting education and science on the one hand and disabled athletes on the other. Bayer has pooled and expanded its traditional foundation activities with the establishment of two new organizations in 2007: the “Bayer Science & Education Foundation” and the “Bayer Cares Foundation.” The Bayer Science & Education Foundation mainly aims to support talented schoolchildren, ambitious students and outstanding scientists. Personal commitment and specialist excellence are regarded as central criteria for selection. Activities that qualify for support could include such endeavors as school programs at our production sites, innovative projects initiated by students and scientific symposia. Bayer makes available an additional foundation budget of EUR 10 million for school projects. The Bayer Cares Foundation aims to help improve living conditions at our sites and solve central social problems. A key role here is played by the sponsoring of voluntary commitment in the local communities surrounding our sites. The Bayer Cares Foundation also provides donations to quickly help those placed in a position of need following natural disasters, for example. Our Making Science Make Sense program (MSMS) was initiated more than ten years ago to encourage interest in the natural sciences among U.S. school students. More than 1,200 Bayer employees now support scientific education in these countries by regularly volunteering their time to help teach at elementary schools. In 2006, Bayer was awarded the Ron Brown Award for Corporate Leadership by the U.S. President for this initiative, the first non-U.S. company to receive this prize. In the meantime, this educational initiative has been extended to Bayer sites in Brazil, Colombia, Denmark, France, India, Ireland, Italy, Japan, Singapore, Taiwan and the United Kingdom. For further information and additional projects supported by Bayer: http://www.bayer.com/en/Sustainability-and-Commitment.aspx http://www.sustainability.bayer.com
The Bayer Sustainability Strategy It is the overriding goal of Bayer’s sustainability strategy to allow the company to be guided by long-term values. We want to balance successful, sustainable development with social needs and goals. Bayer is committed to sustainable development. We want to meet this commitment on three levels: 1. Through our products and innovations, which are the heart of our business. These are designed to benefit people and improve their quality of life. 2. Through our business activities, i.e. how we run our business. We want to act responsibly across the entire value-added chain – toward all our stakeholders, especially our employees, customers, suppliers and stockholders. 3. Through our social commitment: our foundations and voluntary social activities. We also want to meet our responsibility to society by becoming socially involved as a good corporate citizen. As part of society, we are influenced by social trends, needs and goals, as are our markets. To become more familiar with these and incorporate them into our business strategies, we are involved in a close exchange with our stakeholders. For further information: http://www.bayer.com/en/Sustainability-and-Commitment.aspx http://www.sustainability.bayer.com http://www.bayer.com/en/sustainable-development-program-smik.aspx