Battleship used a variety of advertising methods to promote the film including posters, trailers, magazines, casting Rihanna, social networking, and a video game tie-in. Trailers highlighted special effects and action to generate interest without narration. Posters continued branding messages and featured main characters. Placement in Empire magazine and casting Rihanna expanded the target audience. Social media and games allowed interactive engagement with the storyline to encourage viewership. These multifaceted promotion tactics contributed to the film's success in opening weekend box office revenue.