BAT companies are expanding into the automotive industry through various initiatives. Baidu's CarLife platform allows users to access Baidu map services and applications directly on their vehicle's screen through their phone. Baidu is also developing autonomous vehicle technology through projects like "Baidu car brain" which uses sensors, maps and computer vision to enable self-driving. Alibaba aims to launch car sharing services through partnerships with automakers and develop an intelligent operating system for vehicles. Tencent is working on connected car services like MyCar that link a user's vehicle to their social networks and allow remote control of vehicle functions from a phone.

1. 1
Email: sales@qyresearch.com; Tel: 020-86655165;
http://www.qyresearch.com
BAT in the automotive industry trends and layout analysis
Author: yu shengbo
Company: QYResearch
Date: 2017/5/02
BAT is the acronym for Baidu, Alibaba and Tencent's three major Internet companies, and
they are also the giants of China's Internet industry. Energy vehicles, car networking and so
have attracted the entry of the Internet industry, which BAT performance is particularly
eye-catching.
CarLife extends the Baidu map service to the car, helping the owner to navigate the vehicle's
path directly on the car screen, driving congestion, checking the electronic eye, parking
space, and viewing real-time traffic in a safe driving situation.
In January 2015, Baidu released Carloife, a cross-platform car networking solution, and
attracted international car manufacturers Audi, Hyundai, GM's three major automakers,
working similarly to CarPlay, Android Auto, CarLife is a way for cars and mobile phones to
pass Data cable or Wi-Fi connected car network protocol standard, it helps the owner on the
car can be directly on the car screen seamless use of mobile phone applications, the

2. 2
difference is, CarLife compatibility is higher, Baidu vice president Liu Jun introduced CarLife
support Android and iOS operating system, the basic coverage of more than 95% of
smartphone users, after Baidu also launched cooperation with the titanium horse based on
WinCE, on the end of the car, CarLife adapted to Linux, QNX, Android; System car machine
interconnection program CarNet, it can support Android and iOS, and integrated Baidu
navigation, watercress FM, Phoenix News and other applications, and recently, Baidu's MyCar
directly access the car's driving computer, access to the car state data, Analyzing
automotive fuel directly, automobile taillights, and the status light is not perfect, the wiper
case, there is no correlation window Glass of water status, but in short, Baidu car
networking business is currently mainly based Baidu Baidu's map, but now it seems, Baidu
car business networking has not been the industry's praise.
Baidu unmanned car is Baidu and third-party car manufacturers to manufacture unmanned
vehicles, Baidu will be launched in the second half of 2015 unmanned vehicles. Baidu
unmanned driving project started in 2013, led by the Baidu Research and Development, the
core of its technology is "Baidu car brain", including high-precisionmap, positioning,
perception, intelligent decision-making and control of the four modules, which Baidu
independent collection And the production of high-precisionmap to record the complete
three-dimensional road information, in centimeter-level precision to achieve vehicle
positioning, while Baidu unmanned vehicles rely on the international leading traffic scene
object recognition technology and environmental awareness technology to achieve high-
precision vehicle detection and identification, Tracking, distance and velocity estimation,
road segmentation, lane line detection, and provide the basis for intelligent decision-making
for automatic driving.
Baidu unmanned vehicles can automatically identify traffic signs and driving information,
with radar, cameras, global satellite navigation and other electronic facilities, and install
the synchronization sensor. Owners as long as the navigation system to enter the destination,
the car can automatically travel to the destination. In the process of driving, the car will
upload the traffic information through the sensor, in a large number of data based on real-
time location analysis, to determine the direction and speed of travel.

3. 3
Ali Automobile and Lifan shares hope to cooperate with the car, the introduction of car
sharing business, hoping to implement the car is the exchange mode, hoping the car is Lifan
holding strategic investment in the new energy vehicle intelligent travel platform to provide
time-sharing leasing , Car rental, enterprises and institutions long rent and other forms of
"Internet + car network + energy Internet + car service" of the company. In addition to the
general characteristics of new energy vehicles such as no tail gas, low noise, energy saving
and environmental protection, the original loading and unloading network of the new energy
vehicles, such as Lifan 330EV and 620EV pure electric new energy vehicles, non-card system
and keyless start of the design, the hope is to reach the country's first fully realized the true
meaning of a moving car the whole process of pure end, pure lines of the "man-machine
interaction" travel platform. Panda battery share ideas on Internet technology infrastructure
and energy facilities enabling centralized charging for electricity distributed. The modular
battery design to achieve miniaturization of a key power transmission door, breaking the
new energy automobile mileage fear, charging difficulties bottlenecks, ensure the rapid
expansion of Panda car.
Infinea released the group's intelligent operating system in 2015 YunOS, YunOS based on
large data technology to support the physical sweep, you can easily identify pictures, items,
and can jump to Taobao, dozens of categories to identify, tens of millions of digital content,
The number of billion products, allowing users to enjoy the unique fast shopping experience;
Alibaba Yun OS operating system as the basis, carrying car dealers and high German map,
etc., in the layout of the Internet car.
Tencent car networking include car linking ROM, the car with APP, "My car / MyCar" service,
which is Tencent layout of the development of car networking;
MyCar: MyCar is a service that allows users to add their own vehicles to a friend and achieve
a simple function on a WeChat or mobile phone. In the MyCar service, Tencent hope that the
vehicle has become a car owner's friends, you can remind the owner of the vehicle's state,

4. 4
you can prompt the vehicle fuel consumption information, and calculate the amount of
consumption; can also automatically through the network query function, such as illegal
information, such as reminders. At the same time, the owner through their own WeChat, you
can to their friends - car, send music, or instant navigation destination information, you can
carry out a key navigation.
Cheen APP: Chechen APP mainly for the current network has not yet been connected to the
car, the user download the APP side of the phone, through the USB or WiFi can be mobile
phone and car to interconnect, so real-time updates Tencent map, entertainment
information and social content You can display through the third-party channel to the car
screen, you can car or mobile phone side of the operation, the APP can also connect the
car's audio and microphone;
In the future, the carnet will cover Toyota, SAICGM, VOLVO, BMW, Ford, VW and its
mainstream vehicle type, and it will gradually cover all types assisting for the autopilot.
This article was first released by QYResearch analyst, if reproduced, please indicate
the source.
Media Contact:press@qyresearch.com
Analyst :yushengbo@qyresearch.com