From 2015-2016, Mahmoud M. Abdelghany Selim was the Marketing Brand Manager for LOCAL INITIATIVES. During this time, he oversaw various marketing campaigns and initiatives including developing SMS flyers to replace printed flyers, a Ramadan promotion at Hardee's to increase average check sizes without limiting choices, the #HEAT61 karting championship campaign, a promotion with Call of Duty: Black Ops III, and a Sohoor meal launched by Hardee's for Ramadan. Many of these initiatives led to increased sales.