This document provides an overview of search engine optimization (SEO), covering its definition, stages, and key elements such as keywords, website structure, and backlinks. It emphasizes the importance of both on-page and off-page practices in improving a website's ranking in search engine results. The process includes steps like web crawling, indexing, and monitoring results to enhance visibility.

1. BASICS OF SEARCH ENGINE
OPTIMIZATION

2. CONTENT
 POPULAR SEARCH ENGINES
 SEARCH ENGINE RESULT PAGE
 DEFINITION OF SEO
 STAGES OF SEO
 KEY ELEMENTS OF SEO
 STEPS OF SEO

3. SEARCH ENGINES
Highest share in the search engine
market

4. SEARCH ENGINE RESULT PAGE
ORGANIC SEARCH
RESULTS
PAID SEARCH
RESULTS

5. SEARCH ENGINE
OPTIMIZATION
 SEO is a process of refining your website using both on-page and off-
page practices so it will be included and ranked sucessfully in the search
engines.
 Process of obtaining a place in the organic search engine page

6.  WEB CRAWLING
 INDEXING
 PROCESSING
 CALCULATE RELEVANCY
 RETRIEVE RESULTS
STAGES OF SEARCH ENGINE
OPTIMIZATION

7. KEY ELEMENTS OF SEO
 KEYWORDS
 WEBSITE STRUCTURE / SITEMAP
 RESPONSIVE DESIGN
 BACK LINKS AND FORWARD LINKS
 SPEED OF THE WEBSITE
 RELEVANCY OF DATA

8. STEPS OF SEO
 UNDERSTANDING THE WEBSITE
 ON-PAGE OPTIMIZATION
 OFF-PAGE OPTIMIZATION
 MONITORING RESULTS
 IMPROVING