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The 5 Stride Call Process
Contents ,[object Object],[object Object]
Role play ,[object Object]
Learning From the Role-play ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Qualities of a successful seller ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Do you have the required qualities to be a successful seller?
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],A successful sale benefits both the buyer and the seller When does a sale happen?
Stages In The Sales Cycle Pre-sales preparation  5 stride process Post sales follow-up Stages Creates readiness to meet the customer Gives structure to the sales call To Ensure complete and correct closure of the sale Why ? Adhere to Beat Plans, List  Prospects, Be well groomed, update sales kit  Introduction  Customer needs identification Sales pitch  Objection handling Closing the sale Follow up calls, Collect proper documents, Fill the DSR, Ensure  Welcome Kit delivery How ?
Step 1- Pre sales preparation Knowledge Company, Product, Competition, Processes, Technology, Market Tools DSE 5 stride manual, Sales Kit, Proper application forms, Writing pad and pen,  Grooming Dress well (Ironed shirt and pants, polished shoes, wear a perfume), Do not chew gum, supari or paan,  Beat plan Follow a beat plan, Should include cold calls, follow-up calls and new leads
Step 2- DSE 5 stride process Introduction Customer Need Identification Sales pitch Objection Handling Closing the sale Eye contact, Greetings, Self Intro, Purpose of visit Identify what the customer wants by asking questions Suggest a package to the customer based on his requirement Make note and answer the customers queries and objections Gain commitment / Fill in CAF and collect the package amount, documents as required
[object Object],[object Object],[object Object],Illustration: “ Good afternoon, My name is Ramesh. I represent Tata Teleservices, Pay Telephony Business. Our company has launched a range of new services and products having low investments and high profit margins and I would like to provide you information on the same… DSE  5 Stride Process Introduction
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],DSE  5 Stride Process Customer Need Identification
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],DSE  5 Stride Process Customer Need Identification
Customers buy a product for the benefits that it can offer him DSE  5 Stride Process Sales pitch Advantages that meet the expressed needs of a customer What a feature can do Attributes of a product  Mr customer , you would like a booth that  occupies very little space  , our Pedastal booth is  compact in size  and made for your specific requirement so as to  save space Benefit  Triangular in shape , so  can fit easily Light in weight   Advantage  The shape , dimensions , color or price of a product Feature
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Sales pitch DSE  5 Stride Process
1426.7 ROI = -------------------- x 100 =72% 2000  Sales pitch DSE  5 Stride Process How will you calculate the ROI on a CCB 2000 voucher? Total Revenue collected by operator= 1781.9 / 0.52=  Rs.3426.7 Profit= 3426.7- 2000=  Rs. 1426.7
Objection Handling DSE  5 Stride Process Steps to handle Example Classifying objections “ Your telephone line does not support fax” Genuine disadvantage  “ Do I have to buy a billing machine and a booth seperately? Misunderstanding ,[object Object],[object Object],[object Object],[object Object],[object Object],“ Competition offers pre-discounted RCVs” Perceived drawback
DSE  5 Stride Process Closing the sale
Handling Customer’s Attitudes Indifference ,[object Object],[object Object],[object Object],[object Object],Skepticism ,[object Object],[object Object],[object Object],Lack of Understanding ,[object Object],[object Object],[object Object],Dissatisfied ,[object Object],[object Object],[object Object],[object Object]
Role-play ,[object Object]
Benefits of the 5 stride call process ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Step 3- Post sales follow up ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Thank you and Happy Selling

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Basics of Sales

  • 1. The 5 Stride Call Process
  • 2.
  • 3.
  • 4.
  • 5.
  • 6.
  • 7. Stages In The Sales Cycle Pre-sales preparation 5 stride process Post sales follow-up Stages Creates readiness to meet the customer Gives structure to the sales call To Ensure complete and correct closure of the sale Why ? Adhere to Beat Plans, List Prospects, Be well groomed, update sales kit Introduction Customer needs identification Sales pitch Objection handling Closing the sale Follow up calls, Collect proper documents, Fill the DSR, Ensure Welcome Kit delivery How ?
  • 8. Step 1- Pre sales preparation Knowledge Company, Product, Competition, Processes, Technology, Market Tools DSE 5 stride manual, Sales Kit, Proper application forms, Writing pad and pen, Grooming Dress well (Ironed shirt and pants, polished shoes, wear a perfume), Do not chew gum, supari or paan, Beat plan Follow a beat plan, Should include cold calls, follow-up calls and new leads
  • 9. Step 2- DSE 5 stride process Introduction Customer Need Identification Sales pitch Objection Handling Closing the sale Eye contact, Greetings, Self Intro, Purpose of visit Identify what the customer wants by asking questions Suggest a package to the customer based on his requirement Make note and answer the customers queries and objections Gain commitment / Fill in CAF and collect the package amount, documents as required
  • 10.
  • 11.
  • 12.
  • 13. Customers buy a product for the benefits that it can offer him DSE 5 Stride Process Sales pitch Advantages that meet the expressed needs of a customer What a feature can do Attributes of a product Mr customer , you would like a booth that occupies very little space , our Pedastal booth is compact in size and made for your specific requirement so as to save space Benefit Triangular in shape , so can fit easily Light in weight Advantage The shape , dimensions , color or price of a product Feature
  • 14.
  • 15. 1426.7 ROI = -------------------- x 100 =72% 2000 Sales pitch DSE 5 Stride Process How will you calculate the ROI on a CCB 2000 voucher? Total Revenue collected by operator= 1781.9 / 0.52= Rs.3426.7 Profit= 3426.7- 2000= Rs. 1426.7
  • 16.
  • 17. DSE 5 Stride Process Closing the sale
  • 18.
  • 19.
  • 20.
  • 21.
  • 22. Thank you and Happy Selling

Editor's Notes

  1. DO : Use your natural mode of communication for the customer and the DSE as actually used by you in the field Take turns in performing both the roles: Customer & DSE Try to take the middle path in all the role plays DON’T : Avoid taking extreme examples of behaviour as a customer or a DSE Avoid Unusual body language
  2. e.g. The Chair has Adjustable Handrest What a feature can do The Chair : Handrest can be raised or lowered as desired Advantages that meet the expressed needs of a customer The Chair : Elbows and arms get proper rest and posture preventing aches and undue pressure on the arms