This document discusses the treatment of messages in communication. It defines treatment as how the message is processed and presented over channels to effectively reach the destination. There are five ways of treating messages: 1) Organizing the message based on the audience and key ideas, 2) Getting attention through voice, lighting, movement, 3) Speaking methods like being informal and knowing the subject, 4) Processing persuasive messages based on credibility and evidence, 5) Using symbols, variations and devices to present ideas visually. The goal of treatment is to deliver the message to the intended audience through the appropriate channel.

1. Submission
by
Mansi Patel
Sneh Shah
Gandhi Janvi
Bhalala Bansari
Dholariya Nirali
Jadeja Kinjal
Komal boraricha

3. Channel
• Meaning of channel
• Ideas, thoughts or opinions which a
communicator wishes to deliver to audience.

4. Goals
Benefit
s
Problems
Types
Characteristics
Problems

5. Goals
• To deliver the massage.1)
• The right medium between
receiver and communicator.
2)

6. Characteristics of channel
Clarity
Time
Easy to understand
Continuity

7. Three type of
channel
1.
Individual 2. Group 3.Mass

8. Individual
Individual channel means face to face
communication or else emails , letter
etc.

9. Group
Example of group channel is social media like
WhatsApp group , Facebook group, Speech , assembly ,
seminar, conference etc.
Will be formal or informal

10. Mass
Example of mass channel is social media like YouTube , News channel etc.

11. Benefits
Reduce time wastage
Convenience
Easily promoted
Capture more number of audience
Exchange of ideas
Attract receiver
Spread massage would wide
Time will less
Averness
For batter understanding

12. • If channel is not properly known to the receiver/not aware about the
channel.
1.
• Improper time2.
• Network problem3.
• Environmental stress4.
• Language barrier5.
Problems of channel

13. Treatment
• Meaning and Function

14. What is Treatment?
Treatment deals with design of methods for presenting the message.
It is the way of processing the message so that it can be sent over the
channels with the maximum probability of reaching the destination
effectively.
The way in which the message is conveyed or the way in which the
message is passed on or deliver it. It refers to the packing of the message.

15. TREATMENT OF MESSAGE IS DONE IN 5
WAYS
Matters of
Message
Organizatio
n Ways of
getting
attention
Methods of
speaking
and acting
Rule of
processing
persuasive
messages
Using
symbols,
variations and
devices fro
presenting
ideas

16. I. Matters of Message Organization
Compare information
Age group and according to who is receiver
Repeat key ideas
Present message in a chronological, logical or
psychological sequence
Start with strong arguments and present till the aim of
presentation is achieved
Express both negative and positive aspects of an issue in
line with the goal to be achieved
1st Qtr 2nd Qtr 3rd Qtr 4th Qtr

17. II. Ways of getting attention
A different voice, attractive lighting and contrasting colour attract the
audience
Movements, facial expressions may be the cause of attention
Changing pace, pitch and contrasting presentation draws the attention of
the audience during communication process

18. III. Methods of speaking and
acting
Present few ideas at a time
Be yourself, be specific, accurate, up to date and timely
Informal speaking without reading speech is more effective
Know your subject well
Use local dialect, a bit of humour for making the communication
interesting
Follow the time schedule properly

19. V. Rule of processing persuasive
message
Credibility of communicator is most important
Receiver should not be previously aware of the evidence,
otherwise, he may probably already accept or reject it and
the message would be ineffective.
Evidence must be delivered as receiver will understand
clearly.
If the audience is initially in favour of the message, a one
sided message may work. But if the audience is against it,
a two sided message may be presented.

20. V. Using symbols, variations and
devices for presenting ideas
Use different aids or equipments such as posters, models pictures,
slides etc
Use quotations, slogans, anecdotes, jokes.