A Case Study On Basundhara group Bangladesh

1. BASUNDHARA
GROUP
BANGLADESH
Group 6 : Case study

2. Group
members
R232056 - ALI UL ARFI
R232057 – IRTISHAM ALAM
R232059 – JAWAYEE SAFA
R232065 – ANISUR
RAHMAN

3. INTRODUCTION
Bashundhara Group is a Bangladeshi conglomerate .It is one of
the largest manufacturing companies in Bangladesh. It was
incorporated in 1987 as a real estate company venture under the
name East West Property Development Ltd (EWPD). The first
project of EWPD turned out to be very successful. After then, the
company grew very quickly. It presently owns more than 50 major
concerns located throughout Bangladesh.

4. The Company Structure
The Bashundhara Group in Bangladesh is a diversified
conglomerate with a wide range of business sectors. Their structure
includes divisions in:
1. Real Estate: Development of residential, commercial, and mixed-
use properties.
2. Media: Owns various print and electronic media outlets.
3. Manufacturing*: Production of cement, paper, tissue, and other
consumer goods.
4. Trading: Involved in trading activities across different sectors.
5. Energy: Engaged in power generation and other energy-related
ventures.

5. Basundhara groups products and
services
Products manufactured and traded by
Bashundhara Group include: Cement, Paper,
Tissue products, various consumer goods, and more.
As for export item: They export products like
Paper, Tissue, and Cement to various countries.
The countries where they export their
goods: India, the Middle East, and various
Southeast Asian countries.

6. PROFIT AND CONTRIBUTION IN
NATIONAL ECONOMY
The company's import-export
turnover was $1.12 billion or BDT
111.38 billion in the 2022-23 fiscal
year. Furthermore, in the 2018
fiscal year, it was noted that the
company's real estate holdings
amounted to BDT 50,000 crores, or
$4.6 billion.
The Bashundhara Group
significantly contributes to
Bangladesh's economy through
employment generation, industrial
growth, infrastructure
development, and the export of
goods, thereby contributing to the
country's GDP and economic
stability.

7. FIRM ANALYSIS
As a job sector:
Basundhara Group offers a range of job and internship opportunities for
individuals seeking to work in the company. The company is one of the
largest employers in Bangladesh. Basundhara Group directly employs
thousands of people for its different concerns.
Basundhara Group provides a range of internship and job opportunities for
individuals seeking to work in a dynamic and diverse business environment.
The company's recruitment process is rigorous, ensuring that it selects the
most qualified candidates for its various positions.

8. Recruitment
process
Planning Searching Screening
Evaluation
and control
Shortlisting Interviewing
Background
check
Medical
check-up
Offering the
role

9. Criticism of Basundhara Group
1.Environmental Concerns: Some critics have raised issues related to environmental
impact due to their large-scale industrial operations, particularly regarding the
environmental consequences of their paper and pulp manufacturing.
2. Market Dominance: There have been concerns about the group's significant market
presence across various sectors, potentially leading to monopolistic practices or limiting
competition in certain industries.
3. Allegations of Unfair Practices: Like many large conglomerates, there have been
occasional allegations or criticisms regarding business practices, market influence, or
relations with the government.
4. Labor Practices: There have been occasional concerns or criticisms related to labor
practices or worker conditions within some of their industrial operations.
It's important to note that criticisms are often diverse and can be subjective, varying in
intensity and validity. Bashundhara Group, like many large corporations, operates in
complex industries and may face criticism from various stakeholders.

10. Kind of firm and determine based on RTS
• Bashundhara Group in Bangladesh is a diversified
conglomerate with interests in various sectors such as real
estate, media, paper, steel, and LP Gas, among others.
Determining the nature of the firm involves utilizing Return on
Assets (ROA), Return on Equity (ROE), or other financial ratios,
analyzing its annual reports, assessing its market position, and
evaluating its industry presence to understand its operational
performance, financial health, and market standing. However,
detailed financial and market analysis is required to provide a
comprehensive assessment.

11. Nature of this Company
The nature of Bashundhara Group in Bangladesh leans more towards an oligopoly
or conglomerate structure rather than perfect competition, monopoly, or
monopolistic competition.
• Oligopoly: The group has a significant presence in various sectors, holding a
substantial market share across industries like real estate, cement, paper, and
more. In an oligopoly, a few large firms dominate the market, and Bashundhara
Group's influence across multiple sectors aligns with this structure.
Their strong presence and control over different markets often lead to a situation
where a few major players, like Bashundhara, hold considerable power and
influence in their respective industries. This concentration of power characterizes
an oligopoly, where competition might be limited due to the dominance of these
major firms.

12. Market Wage or Efficiency wage of
Bashundhara group
Bashundhara Group's wage structure is not explicitly publicized, so it's
challenging to determine definitively whether they offer market wages or
efficiency wages. However, as a large and influential conglomerate, they
likely have the capacity to implement different wage structures across
their various business sectors.
If the group aims to attract and retain high-quality employees by paying
wages above the market rate, focusing on productivity and worker
satisfaction, it might lean toward an efficiency wage model. Conversely, if
their wage policies align more closely with market standards without
significant emphasis on productivity incentives, they might be following
market wage principles. Without specific internal information, it's difficult
to determine their exact wage structure.

13. The End
Thank You
Submitted to: Mr. Basharat Hossein (Assistant
Professor)
This Photo by Unknown author is licensed under CC BY-ND.