This document discusses base-band digital data transmission. It begins by defining the components of data communication, including analog and digital data and signals. It then discusses the need for digital transmission over analog. The main topics covered are line coding techniques, including the important characteristics of line coding like number of levels, bit vs baud rate, DC components, signal spectrum, synchronization and cost of implementation. Specific line coding techniques discussed include unipolar, polar, NRZ, RZ, Manchester, differential Manchester and bipolar coding. The modulation rate relationship to data rate and number of signal elements is also covered.