Barnetcamp Presentation Web
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This document outlines an agenda for a communications and engagement strategy meeting. It discusses models for communication and engagement like informing, consulting, and involving. It emphasizes the importance of listening, sensing, and changing. It also discusses the rise of social media and how it is driving changes like increased openness, empowered individuals, and democratic engagement. Generations like Gen Y are leading these changes in communication preferences toward more collaboration and sharing over social networks. The implications are that organizations need to start conversations, participate in social media, and accept complexity rather than trying to oversimplify.
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Barnetcamp Presentation Web
- 1. BarnetCamp Communications and Engagement Strategy Wednesday 28th May 2008 http://www.flickr.com/photos/lawatt
- 2. Agenda •Presentations •Lessons from history •Strategy making •Challenge •Show and tell http://www.flickr.com/photos/ester68
- 3. Communication and engagement: the Mori model http://www.flickr.com/photos/daveoncue/
- 12. The power of the web http://www.flickr.com/photos/foxypar4/
- 13. The social web • Collaboration • Customer service • Community engagement © //bwr via Flickr
- 14. War of the Worlds V s V s
- 15. Social web as a driver of change…
- 16. Times are changing Recent communications shift. In the USA: • 42% communicate mostly via instant messaging • 11 text messages sent daily on average (from mobiles alone) • 90+ minutes spent on social networks on average daily In the UK: • Leading Europe in adoption of online social networking • London has the largest most active Facebook group of all world cities with over 1 million members • Coupled with this, 70% of UK now accesses the web on a daily basis (~50% through a broadband connection in their home)
- 17. Gen Y leading…
- 18. But they’re not on their own!
- 19. conversation sharing collaboration openness user generated freeware/ free content peering risk taking open innovation thinking global Social web word association transparency
- 20. The age of conversation “The characteristics of conversations map to the conditions for genuine knowledge generation and sharing: they're unpredictable interactions among people speaking in their own voice about something they're interested in. The conversants implicitly acknowledge that they don't have all the answers (or else the conversation is really a lecture) and risk being wrong in front of someone else.” David Weinberger (via http://www.gurteen.com/gurteen/gurteen.nsf/0/85DA640F3DB8CBC480256ADC0036A1E8/)
- 21. Implications 1. Increased openness and transparency inevitable 2. Trend away from top down control and broadcast to empowered individuals 3. Enabler of change – choice, personalisation, empowerment, user focus, democratic engagement 4. Start the conversation, get tooled up and participate now! 5. Accept and work with complexity, don’t pretend simple systems and processes alone can fix it
Editor's Notes
- Not fully fledged. More controlled than a true BarCamp but got to start somewhere! Groups are what they are, get a chance to challenge and work on each element, but if you’re really unhappy or have enough of one group, just move! And try and have fun!
- How many people on Facebook? How many people use RSS? Ever made a video or podcast and uploaded it? The people in this room need to be at the forefront of this technology…
- Changing world and changing technologies leading this. Less about gen y per se, but a shift in the mode of production internally from classic fordist hierarchical organisations to more networked, open and transparent organisations, the world of Wikinomics. Having said that when you hear stats like 17.5 new blog posts every second and this isn’t driven by gen y (yet!) you sense something big is happening and will be even more so in years to come.
- How many people on Facebook? How many people use RSS? Ever made a video or podcast and uploaded it? The people in this room need to be at the forefront of this technology…
- And 1 in 4 8-11yr old INTERNET USERS (not all population) 90% 15-25 year olds have visited their socal network in the past month
- Ofcom research to understand people’s use of social networking within wide media context
- A bit about what each means especially important being notions of sharing, free content, open… while protecting the ‘crown jewels’. Pushing at the boundaries
- So in terms of the future of this workforce people are now discussing the move not only from fordist hierarchy to networked organsations but also knowledge worker to conversational worker. Gen Y the kings of this – although may be the role of others to help manage and direct these abilities to make best business use of them. Significant implications for the nature of organisations and the look of the economy (although hierarchies will always exist in my opinion as even gen y appreciate some order of this kind - not just social influencers/followers but organisational ones will persist to)
- As a result of the use of this disruptive technologies and real benefits to arise (networks, familiarity etc). Embrace it and control the agenda rather than have it run away from you (true for individuals and companies). Help establish new ways of being/working. EG development of Vendor RM – own your own data and share it when, where and how you wish rather than as per the wishes of the organisations you are interacting with. Also key for organisations within this is they are divesting themselves of risk and cost by not owning and managing data in traditional way Working together to develop a new “netiquette” – public profile and within organisation Enable gen y in organisation – whether corporate tools or use of external ones. But also need for social tools to be re-thought in relation to security, with Ofcom found most found manipulation of privacy settings difficult. Make privacy a feature/opportunity not a bug. Linked to 2 but also things like security settings in online etc. Perhaps a role for gaming or developing some fun tools to appeal to a generation driving the merging of home and work and looking for fun in everything they do. Help manage the multiple personalities that we all have. EG backlash against the notion of ‘friend’ including people like Matt Jones of Dopplr, seeing this as too blunt and tools need to be more nuanced in regards to Ed’s public/private/personal/political matrix Understand how things work, don’t try and hold back the tide but go with and use expertise to help make these spaces work better rather than try to ignore or impose and old way of doing things on people who won’t listen