Based on the preceding discussion, Team 09 recommends the JITD system to Barilla SpA. We further propose the following steps be taken to solve Giorgio Maggiali’s - Implement a collaborative planning system between Barilla and its distributors to ensure that ordering information is relayed to Barilla in a regular manner. Furthermore, it is imperative that Barilla review the inventory savings to the distributors and their customers through the implementation of this system (i.e., vendor managed inventory system).

1. Recommendations
Based on the preceding discussion,
Team 09 recommends the JITD system
to Barilla SpA. We further propose the
following steps be taken to solve
Giorgio Maggiali’s
- Implement a collaborative planning
system between Barilla and its
distributors to ensure that ordering
information is relayed to Barilla in a
regular manner.
Furthermore, it is imperative that Barilla
review the inventory savings to the
distributors and their customers through
the implementation of this system (i.e.,
vendor managed inventory system).

2. - Switch data gathering frequency, from
weekly to daily, to allow a steady
stream of delivery and production. This
system eliminates the bullwhip effect
from the downstream to upstream
channels.
- Reduce the number of stock keeping
units (SKUs) to a minimum number as it
is known that retailers only carry the
product in one and, at most two,
packaging option(s).
- Utilize sales people to gather demand
requirements from supermarkets and
communicate the information to Barilla
and to communicate promotions to
logistics/factory.

3. - Implement a paperless ordering
system (e.g. Electronic Data
Interchange – EDI or Point-of-Sale
[POS] terminals) to facilitate the
transmission of orders from end-
users to Barilla. Through the POS
terminals, reorder quantities are
automatically transmitted to the
manufacturer (similar to an electronic
Kanban system).
- In the long run, eliminate the
distribution channels and use the 18
Barilla-run depots to supply the chain
supermarkets, independent
supermarkets and small (Signora Maria)
shops to smooth the production
operation and optimize overall inventory
by “bringing” Barilla operations closer
to the end user (Chart II).Initially, while
we anticipate resistance to these
recommendations, we are confident
that Barilla will be able to demonstrate

4. that the JITD system will be a win-win
solution for all. Considering that Barilla
is selling directly to Signora Maria
shops, Barilla is controlling inventory for
mom and pop establishments and can
easily implement the JITD system here.
Through the successes with these small
stores, Barilla will be able to show its
end users how the collaborative
planning and technology will work to
everyone’s advantage.