This document analyzes the global business environment in the oil industry. It discusses that the oil industry is highly globalized, capital intensive, and involves both private and state-owned companies. It also examines the main players in the industry and trends such as increasing demand in developing countries. The document outlines challenges for the oil industry like fluctuating prices and political instability. It recommends strategies such as diversifying into renewable energy and increasing cooperation on social responsibility issues to address these challenges.