This multi-media campaign utilized radio, websites, and videos to promote Dr. Bauman and his hair loss practice. The campaign featured radio personalities disclosing their hair transplants on air and online to generate interest. Contests and an event where a radio personality's transplant was broadcast live online engaged listeners and directed them to websites for information and to register as leads. The campaign succeeded in significantly increasing online traffic, social media engagement, and new patient leads for Dr. Bauman's practice.