Baltic PR Awards 2011: Pharmacy Law lobbying campaign
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This document summarizes a lobbying campaign conducted between 2001 and 2010 to change pharmacy laws in an unnamed country. The campaign aimed to allow non-pharmacists to own pharmacies. It monitored stakeholders, engaged in public relations like media relations and events, and published over 970 items arguing pharmacies are a business and society has a right to choose. The campaign resulted in a new regulatory framework allowing wider pharmacy ownership.
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SEB Banka launched a comprehensive SEB Green Year initiative in 2012 to reduce the environmental impact of its 1,500 employees and unite them around green ideas. A central "SEB Green Tree" campaign character was created to show that small contributions from each employee could achieve remarkable results. The large response from employees allowed the implementation of green ideas like paper sorting, more efficient energy and water use, an environmentally friendly vehicle fleet, and improved heating, leading to an award for one of the most sustainable companies in Latvia.
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- 3. 400 2000 >10 mln
- 5. AIM: T o ensure that pharmacies could be owned by any entrepreneur irrespective of their professional education
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