Baltic PR Awards 2012
Category: INTERNAL COMMUNICATION
Organization: Deep White and Nordea Bank Finland Plc Latvia branch
Client: Nordea Bank Finland Latvijas Fileāle
Country: Latvia
Project name: CSR = NORDEA'S DNA: HOW NORDEA ENSURED THAT IT’S CSR IS NOT JUST PR?
Place: 1st
Defending a leading retail chains against a hostile attackBaltic PR Awards
Baltic PR Awards 2012
Category: ISSUE AND CRISIS MANAGEMENT
Organization: Hill and Knowlton Latvia
Client: UAB PALINK
Country: Latvia
Project name: Defending a leading retail chains against a hostile attack
Place:3rd
The city fountains in blood: NO to the waste of lifeBaltic PR Awards
Baltic PR Awards 2012
Category: PUBLIC AFFAIRS
Organization: Komunikāciju Aģentūra/ Edelman Affiliate
Client: Association of Leukaemia and Lymphoma Patients
Country: Latvia
Project name: The city fountains in blood: NO to the waste of life
Corporate Responsibility :Baby Box: A Place for a Child’s Life, SIA Divi gani...Baltic PR Awards
Baltic PR Awards 2010
Since 2005 Baltic PR Awards is an annual contest to promote professionalism, effectiveness and high ethical standards within the public relations industry in the Baltic countries, as well as share knowledge and experience among both in-house and consultancy PR professionals.
Campaign for the Latvian language Celies un Ej (Get Up and Go)Baltic PR Awards
Baltic PR Awards 2012
Category: PUBLIC SECTOR & NGOs
Organization: Deep White & !MOOZ
Client: Biedrība par Latviešu valodu (NGO)
Country: Latvia
Project name: Campaign for the Latvian language Celies un Ej (Get Up and Go)
Place:1st
Together with London Business School (LBS), Nordea created the Strategic Leadership Programme to empower its next-generation leaders to: think strategically about the future and about customers; align functions and strategies to the overarching Nordea Future Relationship Bank Strategy; and build trust across the whole business.
Learn more about our customised programmes: http://bit.ly/2mzsMM5
BlueOrchard Finance SA - Social Performance Report 2013Jeanette Wichmann
In BlueOrchard’s fourth annual Social Performance Report,
we review the Social Performance Objectives that we as a
company have defined for 2013/2014 and provide concrete
examples of how these objectives are being pursued through
our daily activities, the products we create for our investors,
and the microfinance institutions in which we invest.
Expanding the access to financial pr oducts for micro entrepreneurs and small businesses; Empowering them to
manage their own financial future and improve their families’
well-being; Supporting the healthy development of the
communities in which they live. This is what microfinance
is all about, and the ability to achieve these outcomes is what
social performance management aims to assess.
Throughout the microfinance industry, there has been significant progress made to make social performance management more systematic and concrete. The Universal Standards for Social Performance Management that were released in 2012 developed benchmarks and yardsticks against which performance can be assessed.
We, at BlueOrchard have been actively involved
in such industry initiatives and continue to support these
developments. But it is not enough to say one wants to make
a difference: by setting specific objectives, we aim to define
and illustrate how BlueOrchard works to make that difference,
helping in developing a sustainable, inclusive financial system
worldwide.
Brochure explains what entails Corporate Social Responsibility, how to develop a strategy and steps involved in doing the same. Also, gives a list of clients and work done for them and services that can be offered
Defending a leading retail chains against a hostile attackBaltic PR Awards
Baltic PR Awards 2012
Category: ISSUE AND CRISIS MANAGEMENT
Organization: Hill and Knowlton Latvia
Client: UAB PALINK
Country: Latvia
Project name: Defending a leading retail chains against a hostile attack
Place:3rd
The city fountains in blood: NO to the waste of lifeBaltic PR Awards
Baltic PR Awards 2012
Category: PUBLIC AFFAIRS
Organization: Komunikāciju Aģentūra/ Edelman Affiliate
Client: Association of Leukaemia and Lymphoma Patients
Country: Latvia
Project name: The city fountains in blood: NO to the waste of life
Corporate Responsibility :Baby Box: A Place for a Child’s Life, SIA Divi gani...Baltic PR Awards
Baltic PR Awards 2010
Since 2005 Baltic PR Awards is an annual contest to promote professionalism, effectiveness and high ethical standards within the public relations industry in the Baltic countries, as well as share knowledge and experience among both in-house and consultancy PR professionals.
Campaign for the Latvian language Celies un Ej (Get Up and Go)Baltic PR Awards
Baltic PR Awards 2012
Category: PUBLIC SECTOR & NGOs
Organization: Deep White & !MOOZ
Client: Biedrība par Latviešu valodu (NGO)
Country: Latvia
Project name: Campaign for the Latvian language Celies un Ej (Get Up and Go)
Place:1st
Together with London Business School (LBS), Nordea created the Strategic Leadership Programme to empower its next-generation leaders to: think strategically about the future and about customers; align functions and strategies to the overarching Nordea Future Relationship Bank Strategy; and build trust across the whole business.
Learn more about our customised programmes: http://bit.ly/2mzsMM5
BlueOrchard Finance SA - Social Performance Report 2013Jeanette Wichmann
In BlueOrchard’s fourth annual Social Performance Report,
we review the Social Performance Objectives that we as a
company have defined for 2013/2014 and provide concrete
examples of how these objectives are being pursued through
our daily activities, the products we create for our investors,
and the microfinance institutions in which we invest.
Expanding the access to financial pr oducts for micro entrepreneurs and small businesses; Empowering them to
manage their own financial future and improve their families’
well-being; Supporting the healthy development of the
communities in which they live. This is what microfinance
is all about, and the ability to achieve these outcomes is what
social performance management aims to assess.
Throughout the microfinance industry, there has been significant progress made to make social performance management more systematic and concrete. The Universal Standards for Social Performance Management that were released in 2012 developed benchmarks and yardsticks against which performance can be assessed.
We, at BlueOrchard have been actively involved
in such industry initiatives and continue to support these
developments. But it is not enough to say one wants to make
a difference: by setting specific objectives, we aim to define
and illustrate how BlueOrchard works to make that difference,
helping in developing a sustainable, inclusive financial system
worldwide.
Brochure explains what entails Corporate Social Responsibility, how to develop a strategy and steps involved in doing the same. Also, gives a list of clients and work done for them and services that can be offered
Adapting to Remote Work: Strategies for Global Businesses.pdfVograce
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Marketing of the Youth Package in collaboration with INSTRUMENTIBaltic PR Awards
Baltic PR Awards 2012
Category: SPONSORSHIP
Organization: SEB banka
Country: Latvia
Project name: Marketing of the Youth Package in collaboration with INSTRUMENTI
2nd PLACE
Baltic PR Awards 2012
Category: PUBLIC SECTOR & NGOs
Organization: PR Stils
Client: Ministry of Health of the Republic of Latvia
Country: Latvia
Project name: Feel bad? It’s Not Always So Sad!
Place:3rd
NOTARY DAYS: How did notaries acquire new functions and strengthened their ro...Baltic PR Awards
Baltic PR Awards 2012
Category: PUBLIC AFFAIRS
Organization: Deep White
Client: Latvian Council of Sworn Advocates
Country: Latvia
Project name: NOTARY DAYS: How did notaries acquire new functions and strengthened their role in the judicial system?
Place:3rd
RIGA International Airport vs. Ryanair – Communication Strategy for Airport S...Baltic PR Awards
Baltic PR Awards 2012
Category: ISSUE AND CRISIS MANAGEMENT
Organization: SJSC Riga International Airport
Country: Latvia
Project name: RIGA International Airport vs. Ryanair – Communication Strategy for Airport Security Fee
Baltic PR Awards 2012
Category: INTERNATIONAL COMMUNICATION
Organization: SEB banka
Country: Latvia
Project name: Business solutions come to you!
Place:3rd
Baltic PR Awards 2012
Category: INTERNATIONAL COMMUNICATION
Organization: JLP
Country: Estonia
Client: Microsoft Baltics
Project name: Work from Anywhere Day 2012
Place:2nd
RIGA International Airport vs Ryanair – Communication Strategy for Airport Se...Baltic PR Awards
Baltic PR Awards 2012
Category: CORPORATE COMMUNICATION
Organization: SJSC Riga International Airport
Country: Latvia
Project name: RIGA International Airport vs Ryanair – Communication Strategy for Airport Security Fee
Place: 3rd
Baltic PR Awards 2012
Category: Corporate Social Responsibility (CSR)
Organization: Repute
Client: Cido GRUPA
Country: Latvia
Project name: Place a stone in a river
Swedbank Lithuania: social media pioneer in Lithuanian banking sector
CSR = NORDEA'S DNA: HOW NORDEA ENSURED THAT IT’S CSR IS NOT JUST PR?
1. Category: INTERNAL COMMUNICATION
DEEP WHITE & Nordea Bank Finland Plc Latvia Branch (Latvia)
CSR = NORDEA'S DNA
HOW NORDEA ENSURED THAT IT’S CSR IS NOT JUST PR?
Summary
To embody the vision that corporate social responsibility (CSR) is part of Nordea’s DNA and business strategy,
internal communication was chosen as the key.
Nordea truly believes that only engaged employees can really ensure that CSR is as an integral part of the business –
integrated into the bank’s products, customer service standards and bank’s relationships with its stakeholders.
Employees from all levels and departments were involved in development of CSR strategy from the very foundations
– starting with situational analysis, defining goals, objectives, ending with the instigation and implementation of the
CSR programme. CSR task force, targeted internal communication campaign and integration of CSR in human
resource policies helped to ensure that employees believe in CSR philosophy and are proud ambassadors of it.
75% of all employees associate with Nordea when it implements activities relating to CSR. 65% are actively involved
in community and environmental endeavours. One in five, or nearly 80 employees participated in financial literacy
programme, many of them become financial coaches, around 10% of staff utilised volunteer day paid for by the bank.
And those are only few examples.
Situation
Latvians are cynical and sceptical. They do not believe socially responsible behaviour is the norm, meanwhile
considering that CSR is just PR. Charity campaigns for someone to clear a guilty conscience. Or greenwashing:
environmental campaigns for gaining popularity.
While exactly this approach remains widespread among Latvian companies, Nordea Bank‘s Latvian branch decided to
implement the guiding principle defined by the group: CSR is a part of Nordea's DNA.
This means that Nordea CSR is primarily integrated into the bank’s everyday business. In the bank’s products,
customer service standards, the bank's active participation in improving the Latvian business environment, etc.
Objectives
Developing and implementing a CSR strategy based on Nordea‘s values and in line with public expectations of the
banking business was set as the main goal.
To avoid hollow phrases, comprehensive employee participation in the development and implementation of the CSR
strategy was identified as the key foundation of CSR policy.
KPI:
At least 75% of employees understand and identify with the company’s defined CSR policy
At least 50% of the bank's employees actively participate in CSR activities
Strategy
ENGAGEMENT IS KEY
• Nordea employees are involved from the very foundations of the CSR strategy.
• All staff levels and departments involved in defining CSR policy and dimensions.
• A wide range of staff involved in defining attainable goals, specific KPIs for the next five years.
• Employee involvement is a necessary precondition for implementing any CSR initiative.
• Employees not wanting to get involved is litmus paper – maybe the idea is not so good and does not fundamentally
concur with Nordea’s business goals and needs?
CSR IS INTEGRATED IN HR:
• CSR is integrated into the company's human resource policies and the ability to operate in a socially responsible
manner is set as a criterion for evaluating employees’ performance.
Baltic PR Awards 2012
2. Category: INTERNAL COMMUNICATION
• Focused two-way communication enables employees’ views on the bank’s implemented CSR practices to be
ascertained.
• CSR issues integrated into the annual employee satisfaction survey, employee negotiations, etc.
Execution
Initially, CSR task force was established and internal communication campaign deployed: board members,
customer-service and back-office staff sat at one table to agree on definition and understanding of Nordea CSR.
Discussions with social-anthropologist, staff interviews defined the essence of bank's responsibilities – as little bad
credit as possible, contribution to better business environment, improving financial literacy, etc.
Outcome:
1) Systematised CSR Card: four dimensions – Company, Community, Business Environment, Nature – specific sub-
targets defined, KPIs, responsible parties. Full agreement on Nordea CSR policy achieved at all levels.
2) Staff organise activities and involve colleagues in attaining CSR objectives, for example:
Financial literacy programme:
• Specialists developed Latvia’s first financial expertise standards, Financial IQ test, financial knowledge handbook,
became financial coaches, voluntarily conducted classes on financial management.
Improving business environment:
• Specialists participate in professional associations, business-environment vitality measurement Vitametrs, lecture at
Nordea business school, universities, represent bank at ‘speed-dating’ events, etc.
Documented Results
Nordea‘s efforts to ensure that employees believe in CSR philosophy and understand its nature, have succeeded.
Annual ESI Employee Satisfaction survey shows that:
79% have seen information regarding CSR;
75% associate with Nordea when it implements activities relating to CSR;
65% have become involved in community and environmental endeavours;
75% confirm that Nordea’a lending practice take account of social and environmental aspects;
81% believe Nordea focuses on reducing its environmental footprint.
• More than 50% of employees participated in bank-sponsored projects and social events: Nordea Riga Marathon,
Great Cleanup, Earth hour, Donor day, etc.
• One in five, or nearly 80 employees participated in financial literacy programmes, more than 30 employees have
become financial coaches.
• More than 30% responded to the call to use the bank's bicycles as a means of transport.
• Around 10% of staff utilised volunteer day paid for by the bank.
Baltic PR Awards 2012