The document outlines the mission, vision, strategic themes, core values, and balanced scorecard of ACS CAN Enterprise. The mission is to ensure cancer patients' voices are heard in policy and eliminate cancer as a major health problem. The strategic themes are voice of cancer patients, mission delivery excellence, and volunteer excellence. The core values are to create evidence-based public policy that impacts cancer patients and be the premier advocacy organization against cancer. The balanced scorecard contains objectives, measures, targets, and initiatives across various policy, funding, communication, and organizational effectiveness areas.

1. ACS CAN Enterprise Balanced Scorecard
Mission:
Vision:
Public Policy Strategic
Themes:
We ensure that the voices of patients, survivors, and caregivers are heard in Washington DC, and in every
state and every community - Voice of Cancer Patients (VC)
We utilize our expert lobbying, policy,
grassroots and communications
capacity to advance evidence-based
solutions designed to eliminate cancer
as a major health problem - Mission
Delivery Excellence (MD)
Core Values:
To create and influence public policy that impacts cancer and cancer patients.
Be the premier advocacy organization in the fight against cancer.
We mobilize our powerful, nationwide network of cancer
advocacy volunteers to make sure that policymakers at all
levels of government are aware of cancer issues that matter
to their consituents - Volunteer Excellence (VE )
We are the leading and trusted
nonpartisan source of evidence-based
information on cancer related health
public policy among legislators, policy
makers, opinion leaders, the media
and press, and the general public -
Thought Leadership (TL)
Measures Targets Initiatives
*Total dollar ($) increase in inappropriations
*Total number of Federal, State, or Local laws or
policy changes passed to improve or defend
legislation (various metrics including for Tobacco
Control Policy, Healthcare Access Policy, Quality of
Life Policy, Healthy Eating Active Living Policy)
*Detailed ACS Inc. grant Breakout
* Various metrics reflecting lives saved, population
impact, states covered etc. as result of legislative
efforts (TBD)
*Ratio of Raised to Granted Dollars
*Ratio of ACS Inc. Grant to all other Dollars
*ROI Across Income Streams
* Action taker metrics (various and TBD; may
create an index)
*Increased number of 1K donors for Corporate &
Individuals
*Donation Trends
*Number of earned traditional media outlet hits
*Number of Coalitions
*Various and TBD and may include an index for
metrics associated with # of staff or volunteer
testimonies, # of comment Letters, # of requests
for information or counsel, # of policymaker or
*Retention/Vacancy Rates for both staff &
Volunteers
*Diversity of both employee base and volunteer
structure
*Number of State Lobby Days and Number of
Participants (YOY)
*Penetration of (%) of ACS events (Relay and
Strides) with ACS CAN activities
• Mission focused • Evidence based •Non-Partisan •Performance Driven •Good Stewards •Committed to Diversity and Community • Volunteer-Staff Partners
*Training & professional development metrics
(TBD)
* Technology deployment/utilizaton metrics (TBD)
Strategy Map & Strategy Objectives