1. Notes from the Workshop on Advocacy Strategies<br />(from presentations and from large group breakout, including participant input)<br />HIA Key Strategies<br />Health determinants and outcomes<br />Know your audience<br />Use stories<br />Data<br />Key economic benefits<br />Key diet and nutrition benefits<br />Other Strategies<br />Phone calls<br />Fact sheets- community profiles<br />Word of mouth<br />Serve legislators school lunch<br />Newsletters<br />Partnering with associations<br />Town meetings<br />Work with funders<br />Farmer cooperatives<br />Food hub- outreach to existing databases<br />Example Strategies<br />Washington D.C.- August 2010<br />Workgroups<br />Legislator meetings<br />Draft policy<br />Advocacy group- training on testimony<br />Mobilized to counter soda industry<br />Invited legislators out to farm to school<br />Letters<br />Washington State<br />Simple name and message for bill<br />Broad coalition- farmers, nutrition etc.<br />Included F2S with other elements<br />Farm to food bank<br />Fruit and vegetable grant program procurement regulations<br />EBT training pilot<br />Department of Ag F2S program<br />Washington State Strategies<br />2008- Passed<br />2009- Budget crisis, saved it<br />More coalition work<br />Advocate to unfreeze F2S position<br />Letter turnaround<br />Ongoing advocacy<br />IPA fact sheet<br />Pictures<br />List of supporters<br />Varity of materials<br />Strategies<br />Leveraging dollars- 1.5 FTE into 3.5 FTE<br />Economic development<br />Brings in $X into the state<br />Grassroots organizing<br />Program<->Policy<br />Message: where food comes from<br />Cafeteria as a classroom<br />2007- 3 bills strategy<br />Infrastructure position at ODA<br />Program at ODA<br />Reimbursement funding<br />Political: move bill through implement program through policy<br />OD Agriculture- budget for position<br />2008- OR Department of Education program<br />Kaiser Grant- pilot reimbursement in 2 school districts<br />Oregon Strategies<br />Framed bill<br />OR no state $ to lunches<br />Emphasized garden and nutrition education<br />2010- $22 million <br />Amended to $2 million<br />Economic Driver<br />Built coalition base<br />Internet communication program<br />Statewide profiles<br />Say thank you<br />Economic multipliers<br />Procurement- understand the process<br />