A brief overview of UW Athletics' Badgers Give Program

1. UW ATHLETICS COMMUNITY RELATIONS
Badgers Give Back
All Coaches Meeting
May 6, 2014
Kayla Gross
Community Relations Coordinator

2. UW ATHLETICS COMMUNITY RELATIONS
Unveiled to public September 2012
Three Goals:
•Ensure compliance with NCAA regulations
•Increase publicity
•Streamline request process and documentation
Program Creation:

3. UW ATHLETICS COMMUNITY RELATIONS
First Year Outcomes:
263% increase in appearances
Student-athletes made 145 appearances in Madison community
198% increase in appearance requests
179 requests received for a student-athlete(s) appearance
79% increase in hours volunteered by UW student-athletes
UW student-athletes volunteered more than 4,185 hours
450% increase in publicity of outreach efforts

4. UW ATHLETICS COMMUNITY RELATIONS
First Year Challenges:
Lack of cohesion
•Too much variety in appearances, difficult to tell cohesive outreach
story
Not enough appearances to fill student-athlete demand
Appearances did not align with student-athletes’ schedules

5. UW ATHLETICS COMMUNITY RELATIONS
Badgers Give Back Platform:
Education:
The Badgers are committed to promoting learning and academic achievement amongst the
students of Wisconsin, with an emphasis on literacy.
Mentorship:
We are committed to developing the next generation of leaders by supporting programs
that foster the development of character and life-skills.
Helping Hand:
We strive to provide experiences for children and families that provide and strength and
joy in a time of crisis or illness.
Health & Wellness:
UW Athletics supports any effort that encourages physical fitness and nutrition.

6. UW ATHLETICS COMMUNITY RELATIONS
Badgers Give Back Programs:
Education: Bookin’ It With Bucky
Mentorship: Chin’s Up Mentoring Program, Adopt-A-Player Program
Helping Hand: American Family Children’s Hospital- Caleb’s Pitch
Health & Wellness: WiscFit

7. UW ATHLETICS COMMUNITY RELATIONS
Year Two Growth:
70% increase in appearances
Student-athletes made 246 appearances in Madison community
36% increase in appearance requests
244 requests received for a student-athlete(s) appearance
79% increase in hours volunteered by UW student-athletes
UW student-athletes volunteered more than 7,500 hours
47% increase in publicity of outreach efforts
*on UWBadgers.com alone. Does not include earned media

8. UW ATHLETICS COMMUNITY RELATIONS
Numbers Recap:
Year One Year Two
Appearances 145 246
Requests 179 244
Hours Volunteered 4,185 7,500+
Increase in Publicity 450% 47%

9. UW ATHLETICS COMMUNITY RELATIONS
Publicity:

10. UW ATHLETICS COMMUNITY RELATIONS
Badgers Give Back Staff:
Kayla Gross
Volunteer Undergraduate Interns:
“Assistants” (3): Interns (4):
• Assist with football, men’s and women’s basketball,
men’s and women’s hockey, and volleyball
appearances
• Serve as primary contact for all other sports
• Run outreach programs
• Transport student-athletes to-and-from
appearances
• Assist with outreach publicity
• Lexi Mueller-- Scheduling

11. UW ATHLETICS COMMUNITY RELATIONS
Appearance Request Process: www.UWBadgers.com/BadgersGiveBac
k

12. UW ATHLETICS COMMUNITY RELATIONS
Student-Athlete Involvement:
Student-athletes are notified of upcoming volunteer
opportunities WEEKLY via email.
To sign up, they simply click on link under the appearance
information and input their name and sport

13. UW ATHLETICS COMMUNITY RELATIONS
Transportation:
A member of the community relations
staff will contact the student-athletes
with a departure time and will
transport them to and from all
appearances