Slide deck from the September 10th 2014 Chester County Marketing Group event. Jeff Tincher presented on the changes to Google Search, Google AdWords, Facebook Ads, SEO Trends and Mobile Friendly tips.
Back to Digital Marketing - Chester County Marketing Group
1. Back to Digital Marketing
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2. About the Chester County Marketing Group
Chester County Marketing Group is a professional and business networking group in Northern Chester County PA. The group members consist of local Internet Marketing Professionals, Web Developers & Designers, Copywriters, Business Owners and anyone interested in learning more about digital marketing.
There is no upfront cost to โjoinโ the group and we have monthly in-person events, run a Google Hangout OnAirshow, and provide training and workshops on occasion.
Learn more at ChescoMarketing.com
Facebook.com/ChescoMG
Twitter.com/ChescoMarketing
Linkd.in/ChescoLI
Join our Email List
Gplus.to/ChescoMG
YouTube.com/ChescoMarketing
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3. Agenda
๏ถGoogle Search and AdWordschanges
๏ถGoogle Analytics Quick Tips + Dashboards
๏ถChanges to Facebook Pages and Ads
๏ถReview the Top SEO Ranking Factors of 2014
๏ถTips to Improve YourMobile Site
๏ถAttendee Discussions and Q&A
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4. More Search to Google Search
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๏ถImproved Search Box WITHIN Search Results
๏ถAllows Site Search from Google SERPs
๏ถPage owners can implement special Schema.org code to allow this to work for their site
๏ถMust have a site-specific search engine running
http://searchenginewatch.com/article/2364033/Google-Launches-Improved-Sitelinks-Search-Box
5. A Few Updates to Google AdWords
Callout Extensions Helped Increase CTR by 221%!
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http://www.ppchero.com/how-callout-extensions-helped-increase-ctr-by-221/
๏ถCallout extensions rolled out 9/3; available to all advertisers in a few weeks
๏ถGoodbye [Exact Match] and โPhrase Matchโ, Hello Close Variants!
๏ถNew Conversion Type: Website Call Conversions
๏ถInclude code snippet on site to include a Google forwarding number
6. Google AnalyticsQuick Tips
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๏ถCreate your own custom dashboard or browse the Solutions Gallery at www.google.com/analytics/gallery
๏ถCreate Segments to visualize specific channels
๏ถUse Goals and Events to understand what your web visitors are doing on site!
๏ถConnect to e-commerce cart for transaction data analysis
7. Google Analytics & Excel Pivot Tablesโฆ
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From thisโฆ
8. โฆare like Peanut Butter & Chocolate
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โฆto this!
12. Whatโs new with Facebook?
๏ถNew Icon for Page Admins to (Finally) Post as Themselves or Page
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13. Facebook Changes Sidebar Ads
๏ถBigger Right-Hand Column ads -3x bigger with the headline and description below the image
๏ถLess ads appear on the sidebar
๏ถFB says โbetter CTRโ due to increase image size
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Bigger Sidebar Ads > Fewer Ads > More Competition > Higher Costs
14. Facebook Sidebar Ad Examples
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15. Facebook Ad Scheduling
๏ถDay-parting for Ads โbut thereโs a catch!
๏ถMust use FBโs Power Editor to manage ad campaigns
๏ถNeed to use Lifetime Budget instead of a Daily Budget
Pros:
๏ถShow your ads to the right people at the right time.
๏ถAds served in your audienceโs time zone
Cons:
๏ถOnly showing to a sub-set of potential buyers
๏ถMay see a decrease in impressions in your reports
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16. Top SEO Ranking Factors for 2014
๏ถContent, content, (quality) content
๏ถOn-page SEO โKeywords still important! Use in Title, URL, H1, Body copy, etc.
๏ถSite Load Speed is important factor
๏ถUser signals โrelationship between rankings and high CTR, low bounce rate and high time-on-site
๏ถGOOD Backlinks remain crucial.
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http://searchengineland.com/searchmetrics-released-seo-ranking-factors-2014-content-now-really-king-202756http://www.searchmetrics.com/en/knowledge-base/ranking-factors/
17. Mobile Friendly Tips
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1.Be responsive!
2.Review your site as if youโre using one hand and thumbs to navigate
3.Short and sweet content; reduce clutter with headings and icons
4.Optimize images for mobile
5.Make it easy to find your phone number & contact info
6.Review on ALL devices
Responsiveis a more unified approach to Web development that allows you to create a similar experience for the user no matter how they are accessing the site (desktop, tablet or smartphone),"
Kevin Janosz, COO, RITTA
HTML Code for Mobile Click to Call and Event Tracking:
<a href="tel:8885551212" onClick="ga('send', 'event', 'mobile', 'click to call', '888-555-1212');">888-555-1212</a>
18. Thank you for attending
โขSchedule of Workshops/Seminars/Monthly Meetings
โขView our other presentations on SlideShare.
Learn more at ChescoMarketing.com
Facebook.com/ChescoMG
Twitter.com/ChescoMarketing
Linkd.in/ChescoLI
Join our Email List
Gplus.to/ChescoMG
YouTube.com/ChescoMarketing
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