Social Media Advertising 4-23-2014 - Chester County Marketing Group
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This document provides information about upcoming webinars on ChescoMarketing.com and tips for creating effective social media ads. It discusses five rules for great social ads: 1) write attention-grabbing headlines, 2) use engaging images, 3) include a clear description to drive clicks, 4) continually test ad copy and creative elements, and 5) boost posts on Facebook to reach more fans as organic reach declines. The document demonstrates how to create a sample Facebook ad and promotes boosting posts to expand their audience.
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Build marketing products across the customer journey to grow your business and build a relationship with your customer. For example you can build graders, calculators, quizzes, recommendations, chatbots or AR apps. Things like Hubspot's free marketing grader, Moz's site analyzer, VenturePact's mobile app cost calculator, new york times's dialect quiz, Ikea's AR app, L'Oreal's AR app and Nike's fitness apps. All of these examples are free tools that help drive engagement with your brand, build an audience and generate leads for your core business by adding value to a customer during a micro-moment.
Key Takeaways:
Learn how to use specific GPTs to help you Learn how to build your own marketing tools
Generate marketing ideas for your business How to think through and use AI in marketing
How AI changes the marketing gameMastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis YuDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.Gokila digital marketing| consultant| Coimbatore
Myself Gokila digital marketing consultant located in Coimbatore other various types of digital marketing services such as SEM
SEO SMO SMM CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Gokila digital marketer
Coimbatore
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As the call for for skilled experts continues to develop, investing in quality education and education from a reputable https://www.safalta.com/online-digital-marketing/best-digital-marketing-institute-in-noida Digital advertising institute in Noida can lead to a a success career on this eve
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Dynamic Web Designing involves creating interactive and adaptable web pages that respond to user input and change dynamically, enhancing user experience with real-time data, animations, and personalized content tailored to individual preferences.
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Capstone Project: Luxury Handloom Saree Brand
As part of my college project, I applied my learning in brand strategy to create a comprehensive project for a luxury handloom saree brand. Key aspects of this project included:
- *Competitor Analysis:* Conducted in-depth competitor analysis to identify market position and differentiation opportunities.
- *Target Audience:* Defined and segmented the target audience to tailor brand messages effectively.
- *Brand Strategy:* Developed a detailed brand strategy to enhance market presence and appeal.
- *Brand Perception:* Analyzed and shaped the brand perception to align with luxury and heritage values.
- *Brand Ladder:* Created a brand ladder to outline the brand's core values, benefits, and attributes.
- *Brand Architecture:* Established a cohesive brand architecture to ensure consistency across all brand touchpoints.
This project helped me gain practical experience in brand strategy, from research and analysis to strategic planning and implementation.
janani Digital Marketer|Digital Marketing consultant|Marketing Promotion|Coim...
Myself Janani Digital marketing consultant located in coimbatore I offer all kinds of digital marketing services for your business requirements such as SEO SMO SMM SMO CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Janani Digital Marketer
Coimbatore,Tamilnadu.
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- 2. 2 • Upcoming ChescoMarketing Hangouts – www.ChescoMarketing.com/OnAir – Last week’s show – Contracts, Fee Agreements and Proposals – May 1st – Editorial Calendar Creation – May 15th How to Make Sure you Follow your Calendar & Marketing Schedule – May 29th Video Marketing – June 12th Email Campaign Management – List Segmenting, Frequency, Open Rates, and more. • Our Next Event – Tues, May 20th – How to Manage Multiple Social Media Networks Efficiently • Around the Table Intros (please keep to 30 seconds – name, company, what you do, and favorite marketing tool) Welcome and Intros
- 3. 3 Understand what makes effective ad copy – Must be attention grabbing – Create interest – Result in an action The following four questions should be kept in mind before publishing an ad: – What is the offer of your ad? – Is there a benefit for the user? – Why should a viewer care? – Is the message clear and obvious? Rule #1: Five Rules of Great Social Ads
- 4. 4 A Perfect Facebook Post
- 5. 5 Write great headlines! – Very critical component to social ads. – Gives the viewer the context of your ad and hopefully gets viewers to click – Be short, to the point and as relevant as possible Ad headlines need to be engaging because viewers are not typically in a “buying mindset” when on social media sites. Tips: • Ask a question • Provoke an emotion • Engage a specific demographic • Use some witty phrase or humor Rule #2: Five Rules of Great Social Ads
- 6. 6 Use images as part of your social ads – Creates emotion with your ad – “A picture tells a thousand stories” – Choose your colors wisely, test different colors in your ads. Rule #3: Five Rules of Great Social Ads 3 cents per post engagement 5.5 cents per Like $4.21 spent
- 7. 7 Close the deal with an effective description – Headlines and images GET the viewer to look at your ad, now you have to close the deal! – The description and message of the ad is what gets people to CLICK and continue down the conversion funnel Tips: – Use Call to Action buttons – Focus on Benefits – Provide an incentive Rule #4: Five Rules of Great Social Ads
- 8. 8 Test, Test and Test some more! – You may have ad copy in AdWords that has worked for months, social ads are different. – You need to continually change up ad copy, images, etc. to keep your audience engaged. – Use multiple Ads and see which work and which don’t. Rule #5: Five Rules of Great Social Ads
- 9. 9 • Facebook’s Organic Reach is dropping!! – Feb 2012 only 16% of Page Fans would see a single post – Mar 2014 drops to 6.51% • Ability to target specific locations, gender, age, interests. • BOOST a specific post from your Newsfeed. – Quick and simple – More people see your post Why You Might Need to Use Facebook Ads More info: http://bit.ly/FBRchDrop
- 10. 10 Best For • Simple, quick way to promote specific post from your Newsfeed • Increasing Reach of post to people that Like your Page • Can also expand to other audiences • Promote special events, offers, and news Boost Facebook Post
- 11. 11 Why Boost or Advertise? Remember only 6.51% of Page Fans see your post… ChescoMG 385 Likes Living in Glenmoore 414 Likes
- 12. 12 Creating a Facebook Ad
- 13. 13 DEMO: Creating Social Ads on Facebook, LinkedIn and Twitter