WHY YOUR NEXT
PLANNER/STRATEGIST
SHOULD BE A TRAVELER?
DAVID SOBRINHO

#CREATIVITY #TECHNOLOGY #ADVERTISING
#MARKETING #STRATEGY #PEOPLE
#PSICOLOGY #INNOVATION #BRANDS
#CULTURE ...
MY GOAL IN LIFE IS TO INSPIRE PEOPLE.
AS A PLANNER / STRATEGIST I DO IT USING THE
MONEY AND THE POWER OF BRANDS.
THIS STORY BEGIN 4 MONTHS AGO
WEB STANDARDS
TABLETS
SMARTPHONES
RESPONSIVE DESIGN
MOBILE FIRST
WEB EXPERIENCE
PERSONALIZATION
BIG DATA
TECH TRENDS

I WA...
“ TECHNOLOGY IS A WORD THAT
DESCRIBES SOMETHING THAT DOESN’T
WORK YET ”
Bran Ferren, CCO, Applied Minds and Former Preside...
WHY WE FOCUS SO MUCH ON TECHNOLOGY?

* From a presentation of George Bennett at "Ambidexterity," the VCU
Brandcenter's exe...
WHAT TECHNOLOGY WANTS FROM
PLANNERS / STRATEGISTS?

IDEAS

STRATEGY

INNOVATION ?
TECHNOLOGY IS NOT INNOVATION
INNOVATION IS NOT TECHNOLOGY
TECHNOLOGY WANTS CHANGE
INNOVATION GIVES INFLUENCE
CAN WE INFLUENCE IF THE FOCUS IS NOT
ON THE HUMAN BEING?

* Image From a presentation of George Bennett at "Ambidexterity,...
INNOVATION IS NOT STRATEGY
STRATEGY IS NOT INNOVATION
INNOVATION IS ABOUT POSSIBILITY
STRATEGY IS ABOUT DIRECTION
2013
THE FIRST INNOVATION GRAND PRIX AT
CANNES LIONS WENT TO THE CODING
PLATFORM “CINDER”.
The guiding principle for the j...
“Innovation isn’t everything the
goal should be emotions”
Masashi Kawamura
HOW CAN WE USE ALL THIS
INFORMATION TO CREATE SOMETHING
THAT REALLY MATTER FOR PEOPLE?
TOO MUCH QUESTIONS

IT WAS TIME TO STOP DOING WHAT OTHERS
SAID, WROTE, OR DID TO HAVE MY OWN
OPINION AND PERSPECTIVE ABOUT...
STOP SHARING QUOTES
ON SOCIAL MEDIA AND
MOVE YOUR ASS DAVID SOBRINHO
TRAVELING VS LUXURY

I QUIT MY JOB, MY CITY AND MY COUNTRY TO DO
SOMETHING I ALWAYS WANT TO DO, TRAVEL ALONE IN A
LOW COST...
TRAVEL IS THE ONLY THING THAT COSTS
MONEY AND MAKES YOU RICHER
9 DIFFERENT CURRENCIES
14 NIGHTS ON HOSTELS
17 FREE BEDS/COUCH
2400 KM HITCHIKING
+50 DIFERENTS BEERS
19 EUROPEAN CITIES
6...
TRAVELING HELP US
CLEAR OUR MIND

PRODUCT/
BRAND

PEOPLE

INNOVATION

CULTURAL
DIFFERENCES

STRATEGY

TECHNOLOGY COMMUNITY
#1
PLANNING IS ABOUT DAILY LIFE
NOT ADVERTSING

Foto: Ljubljana
#2
AN INSIGHT ALWAYS CAME
FROM AN HUMAN TRUTH
Foto: Barcelona
#3
PLANNERS LIKE TO SOLVE PROBLEMS
EVERYDAY

Foto: Barcelona
#4
OUR JOB SHOULD BEGIN IN THE
BUSINESS MODEL OF THE PRODUCT

Foto: Montreux
#5
TECHNOLOGY FACILITATE
CONEXIONS

Foto: Montenegro
#6
UNDERSTAND
TIME IS MONEY
MONEY IS TIME

Foto: Serbia
#7
PEOPLE DONT CARE ABOUT
ADVERTISING
CREATE SOMETHING USEFUL
AND/OR ENTRETAINING

Foto: Barcelona
#8
WE HAVE TO RISK
KNOW HOW, WHEN AND WHERE

Foto: Belgrade
#9
HAVE A NETWORK WITH PEOPLE
FROM ALL BACKGROUDS
AND UNDERSTAND
WHAT ANNOYS/MOVES THEM

Foto: Istanbul
#10
BELIEVE PEOPLE ARE SMARTER
THAN EVER AND
LIKE TO HELP OTHERS
Foto: Prague
#11
KNOW THE PLATFORMS
UNDERSTAND EACH COMMUNITY

Foto: Berlin
#12
RELATIONSHIPS
ARE NOT A QUESTION OF TIME
BUT A QUESTION OF AFFINITY

Foto: Vienna
#13
INTERNET
IS A CONVERSATION NETWORK

Foto: Budapest
#14
ONLINE YOU HAVE A PERSONALIZED
APROACH BUT IS OFFLINE WHERE
THE REAL EMOTIONS ARE

Foto: Croatia
#15
LIKE US BRANDS AREN’T BUILD BY
COMMUNICATION BUT BY
WHAT THEY ACTUALLY DO
Foto: Berlin
#16
LOOK FOR INSPIRATION TO FURTHER
YOUR OWN CREATION IN PURSUIT OF
INNOVATION

Foto: Belgrade
CREATE INTEREST

TRAVELING
HELP US

PRODUCT/BRAND

INNOVATION

FACILITATE CONNEXIONS

TECHNOLOGY

STRATEGY

CONNECT
THE DO...
“DO INTERESTING THINGS AND
INTERESTING THINGS WILL
HAPPEN.”
- Sir John Hegarty
THANK YOU
MORE ABOUT ME

WWW.davidsobrinho.COM
CONTACTS
+351 916687604
eu@davidsobrinho.com
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Why your next planner/strategist should be a traveler

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IT WAS TIME TO STOP DOING WHAT OTHERS SAID, WROTE, OR DID TO HAVE MY OWN OPINION AND PERSPECTIVE ABOUT WHAT’S NEXT IN
MARKETING / ADVERTSING / BRAND STRATEGY

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  • Excelente !!!
    Ficam com certeza excelentes experiências por dizer porque nem tudo cabe em palavras.
    Parabéns pela auto-realização, por teres aproveitado para introspecção:) Esta viagem sim foi aproveitar 'the real emotions that are offline'
    Grandes conclusões :) um abraço
       Reply 
    Are you sure you want to  Yes  No
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Why your next planner/strategist should be a traveler

  1. 1. WHY YOUR NEXT PLANNER/STRATEGIST SHOULD BE A TRAVELER?
  2. 2. DAVID SOBRINHO #CREATIVITY #TECHNOLOGY #ADVERTISING #MARKETING #STRATEGY #PEOPLE #PSICOLOGY #INNOVATION #BRANDS #CULTURE #LIFESTYLE #SPORTS #DESIGN #TRAVELING #EVENTS #ART #MUSIC #RETAIL
  3. 3. MY GOAL IN LIFE IS TO INSPIRE PEOPLE. AS A PLANNER / STRATEGIST I DO IT USING THE MONEY AND THE POWER OF BRANDS.
  4. 4. THIS STORY BEGIN 4 MONTHS AGO
  5. 5. WEB STANDARDS TABLETS SMARTPHONES RESPONSIVE DESIGN MOBILE FIRST WEB EXPERIENCE PERSONALIZATION BIG DATA TECH TRENDS I WAS TIRED TO WATCH, READ AND LISTEN ALLWAYS THE SAME THE INDUSTRY IS CHANCHING ONLINE/OFFLINE AUGMENTED REALITY GOOGLE GLASS GAMIFICATION SOCIAL MEDIA 3D PRINT CLOUD VIRAL BLAHBLHABLHA
  6. 6. “ TECHNOLOGY IS A WORD THAT DESCRIBES SOMETHING THAT DOESN’T WORK YET ” Bran Ferren, CCO, Applied Minds and Former President of R&D, Walt Disney imagineering
  7. 7. WHY WE FOCUS SO MUCH ON TECHNOLOGY? * From a presentation of George Bennett at "Ambidexterity," the VCU Brandcenter's executive education program for account planning, July 2013.
  8. 8. WHAT TECHNOLOGY WANTS FROM PLANNERS / STRATEGISTS? IDEAS STRATEGY INNOVATION ?
  9. 9. TECHNOLOGY IS NOT INNOVATION INNOVATION IS NOT TECHNOLOGY
  10. 10. TECHNOLOGY WANTS CHANGE INNOVATION GIVES INFLUENCE
  11. 11. CAN WE INFLUENCE IF THE FOCUS IS NOT ON THE HUMAN BEING? * Image From a presentation of George Bennett at "Ambidexterity," the VCU Brandcenter's executive education program for account planning, July 2013.
  12. 12. INNOVATION IS NOT STRATEGY STRATEGY IS NOT INNOVATION
  13. 13. INNOVATION IS ABOUT POSSIBILITY STRATEGY IS ABOUT DIRECTION
  14. 14. 2013 THE FIRST INNOVATION GRAND PRIX AT CANNES LIONS WENT TO THE CODING PLATFORM “CINDER”. The guiding principle for the jury was to find something greater than a campaign idea, that was something that wasn’t just “limited to what it is today, but could move other things and competitors Mr.Droga - Adage forward.”
  15. 15. “Innovation isn’t everything the goal should be emotions” Masashi Kawamura
  16. 16. HOW CAN WE USE ALL THIS INFORMATION TO CREATE SOMETHING THAT REALLY MATTER FOR PEOPLE?
  17. 17. TOO MUCH QUESTIONS IT WAS TIME TO STOP DOING WHAT OTHERS SAID, WROTE, OR DID TO HAVE MY OWN OPINION AND PERSPECTIVE ABOUT WHAT’S NEXT IN MARKETING|ADVERTSING|BRAND STRATEGY
  18. 18. STOP SHARING QUOTES ON SOCIAL MEDIA AND MOVE YOUR ASS DAVID SOBRINHO
  19. 19. TRAVELING VS LUXURY I QUIT MY JOB, MY CITY AND MY COUNTRY TO DO SOMETHING I ALWAYS WANT TO DO, TRAVEL ALONE IN A LOW COST WAY WITHOUT PLANS UNTIL THE MONEY ENDS WITH THE GOAL TO INSPIRE AND BE INSPIRED BY PEOPLE, PLACES AND MOMENTS.
  20. 20. TRAVEL IS THE ONLY THING THAT COSTS MONEY AND MAKES YOU RICHER
  21. 21. 9 DIFFERENT CURRENCIES 14 NIGHTS ON HOSTELS 17 FREE BEDS/COUCH 2400 KM HITCHIKING +50 DIFERENTS BEERS 19 EUROPEAN CITIES 6 FRIENDS VISITED 29 NEW FRIENDS 1180 PICTURES 1 PHONE LOST 3 MONTHS 9 TRAINS 1 PLANE 5 BUSES TOTAL COST: 2000 EUR
  22. 22. TRAVELING HELP US CLEAR OUR MIND PRODUCT/ BRAND PEOPLE INNOVATION CULTURAL DIFFERENCES STRATEGY TECHNOLOGY COMMUNITY
  23. 23. #1 PLANNING IS ABOUT DAILY LIFE NOT ADVERTSING Foto: Ljubljana
  24. 24. #2 AN INSIGHT ALWAYS CAME FROM AN HUMAN TRUTH Foto: Barcelona
  25. 25. #3 PLANNERS LIKE TO SOLVE PROBLEMS EVERYDAY Foto: Barcelona
  26. 26. #4 OUR JOB SHOULD BEGIN IN THE BUSINESS MODEL OF THE PRODUCT Foto: Montreux
  27. 27. #5 TECHNOLOGY FACILITATE CONEXIONS Foto: Montenegro
  28. 28. #6 UNDERSTAND TIME IS MONEY MONEY IS TIME Foto: Serbia
  29. 29. #7 PEOPLE DONT CARE ABOUT ADVERTISING CREATE SOMETHING USEFUL AND/OR ENTRETAINING Foto: Barcelona
  30. 30. #8 WE HAVE TO RISK KNOW HOW, WHEN AND WHERE Foto: Belgrade
  31. 31. #9 HAVE A NETWORK WITH PEOPLE FROM ALL BACKGROUDS AND UNDERSTAND WHAT ANNOYS/MOVES THEM Foto: Istanbul
  32. 32. #10 BELIEVE PEOPLE ARE SMARTER THAN EVER AND LIKE TO HELP OTHERS Foto: Prague
  33. 33. #11 KNOW THE PLATFORMS UNDERSTAND EACH COMMUNITY Foto: Berlin
  34. 34. #12 RELATIONSHIPS ARE NOT A QUESTION OF TIME BUT A QUESTION OF AFFINITY Foto: Vienna
  35. 35. #13 INTERNET IS A CONVERSATION NETWORK Foto: Budapest
  36. 36. #14 ONLINE YOU HAVE A PERSONALIZED APROACH BUT IS OFFLINE WHERE THE REAL EMOTIONS ARE Foto: Croatia
  37. 37. #15 LIKE US BRANDS AREN’T BUILD BY COMMUNICATION BUT BY WHAT THEY ACTUALLY DO Foto: Berlin
  38. 38. #16 LOOK FOR INSPIRATION TO FURTHER YOUR OWN CREATION IN PURSUIT OF INNOVATION Foto: Belgrade
  39. 39. CREATE INTEREST TRAVELING HELP US PRODUCT/BRAND INNOVATION FACILITATE CONNEXIONS TECHNOLOGY STRATEGY CONNECT THE DOTS CULTURAL DIFFERENCES PEOPLE COMMUNITY TARGET TO INSPIRE
  40. 40. “DO INTERESTING THINGS AND INTERESTING THINGS WILL HAPPEN.” - Sir John Hegarty
  41. 41. THANK YOU MORE ABOUT ME WWW.davidsobrinho.COM CONTACTS +351 916687604 eu@davidsobrinho.com

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