Direct Marketing campaign optimization using analtytics
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This presentation demonstrates a case study of implementing a direct marketing campaign using analytical methods (predictive models) compared to the execution of the same campaign using a "blind" execution policy.
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Direct Marketing campaign optimization using analtytics
- 1. Case Study Bulk SMS direct marketing campaign
- 4. alternatives
- 5. return on investment analysis blind campaign scoremind 200.000 prospects 2.400 prospects target 1% 80% response rate 62.500 $ 3.076 $ total cost 100.000 $ 96.000 $ incomes 37.500 $ 92.924 $ gross profit additional profit with scoremind 55.424 $ 2,5 x improvement ratio
- 7. www.scoremind.com Scoremind Europe Scoremind Americas Downtown Lytton Avenue 530 Lytton Avenue 2nd Floor Palo Alto, California 94301 United States [email_address] Scoremind Asia Shanghai Silver Centre Silver Centre, 1388 Shaan Xi North Road Shanghai 200060 China [email_address] Scoremind Europe Puerta de las Naciones Ribera del Loira 46 Campo de las Naciones Madrid 28042 Spain [email_address]